SWZD
SEPTEMBER 9, 2024
Discover why live events are crucial for B2B marketers in today's digital age. Learn how in-person experiences drive networking, brand engagement, and higher-value conversions, complementing your digital strategy.
BOP Design
SEPTEMBER 9, 2024
Do you ever go to a website and feel like you just stepped out of a time machine into the 90s? If you’re like me, the idea of cramped text blocks, bad stock photos, and overaggressive pop-ups is enough to make you cringe. Website design trends are constantly shifting – and because of that, it’s. The post 10 Key B2B Web Design Trends for 2025 appeared first on Bop Design.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
CMSWire
SEPTEMBER 9, 2024
The White House's “Time Is Money” initiative aims to fix bad customer experiences. Will new regulations finally end CX frustrations for good? Continue reading.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.
Top Rank Marketing
SEPTEMBER 9, 2024
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content. Effective influencer marketing strategies for both segments leverage this content to address specific needs and interests, driving engagement and fostering meaningful connections.
Martech
SEPTEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
CMSWire
SEPTEMBER 9, 2024
Discover how current DEI trends impact your brand and how DEI rollbacks risk damaging customer experience and loyalty. Continue reading.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
SEPTEMBER 9, 2024
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
Trade Press Services
SEPTEMBER 9, 2024
The difference between a thriving business and a struggling one often boils down to one common factor: customer service. Unlike B2C interactions, where transactions are often one-off or short-term, B2B relationships are typically long-term, complex, and involve higher stakes. As such, the quality of customer service can make or break these relationships , directly impacting a business’s bottom line.
CMSWire
SEPTEMBER 9, 2024
How to keep your organization from enduring reputational damage. Continue reading.
Hubspot
SEPTEMBER 9, 2024
Conducting a successful negotiation where both parties arrive at a productive, mutually beneficial outcome is a delicate art — one that's every bit as screw-up-able as it is valuable. Thoughtful, effective negotiating skills are a “need to have” if you're going to hack it in sales, but developing them is rarely straightforward. And if you want to get there, you have to have a sense of the right points to cover and (maybe even more) the ones you need to avoid.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Lead Agency
SEPTEMBER 9, 2024
Adobe’s 2024 Digital Trends Asia Pacific and Japan Report is out, and while APAC and Japan (APJ) are leading the world in generative AI adoption, Australia and New Zealand are lagging behind. The global state of generative AI adoption Across the APJ region, 65% of brands have implemented full or initial AI solutions and pilots. [.
Seismic
SEPTEMBER 9, 2024
“It’s the enablement event of the year!” Seismic Shift is back in sunny San Diego, California on October 8-10, and an early forecast indicates this could be the best one yet! From engaging speakers to groundbreaking ideas, Seismic is raising the bar and bringing attendees the best experience possible. What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth breakout sessions, and a showcase of our latest research, thought leadership,
SmartBug Media
SEPTEMBER 9, 2024
You can’t maximize your full customer lifecycle without the proper systems in place. When you and your staff are fed up with user errors, inconsistent communication, and fractured workflows, you need a system that makes sense. As part of the HubSpot CRM platform, Service Hub hosts a suite of tools and features aimed at improving customer support, satisfaction, and retention.
B2BMarketing.net
SEPTEMBER 9, 2024
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, highlighting how in-person, virtual, and hybrid events are being leveraged to build engagement, trust, and loyalty among target audiences. The findings highlight the importance of events as a critical channel within broader marketing strategies, revealing key trends, challenges, and measurement approaches t
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
SEPTEMBER 9, 2024
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e
RebelMouse
SEPTEMBER 9, 2024
At RebelMouse, security is our top priority. We’ve made substantial investments to ensure that our platform stands out as one of the most secure CMS solutions on the market. And in that vein, a year ago we committed to being SOC 2 Type 2 compliant, and we're happy to say that we are now fully SOC 2 Type 2 compliant. SOC 2 Type 2 compliance covers an organization’s controls and operating effectiveness with regard to data security, processing, integrity, privacy, and availability, and committing t
Learn from the Pros
SEPTEMBER 9, 2024
Unlock B2B Growth with Our Expert CRM Comparison Guide This comprehensive guide will help you: ✓ Choose the Right CRM: Compare top platforms like HubSpot, SharpSpring, and ActiveCampaign across 55 key features. ✓ Align Sales and Marketing: Learn which CRM features are crucial for seamless team collaboration and enhanced productivity. ✓ Maximize ROI: Understand how the right CRM can transform your pipeline and drive reliable results.
RebelMouse
SEPTEMBER 9, 2024
At RebelMouse, security is our top priority. We’ve made substantial investments to ensure that our platform stands out as one of the most secure CMS solutions on the market. And in that vein, a year ago we committed to being SOC 2 Type 2 compliant. SOC 2 Type 2 compliance covers an organization’s controls and operating effectiveness with regard to data security, processing, integrity, privacy, and availability, and committing to this process has been a wonderful match for our security-and-proces
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
SEPTEMBER 9, 2024
A surprising 15% of businesses have no brand guidelines , and even worse, 77% create off-brand content. If you want your brand to stick in people’s minds, it’s not enough that you’re producing content consistently. You have to produce on-brand content every time. Consistency is the not-so-secret sauce to brand recall, and your branding guidelines serve as the playbook that keeps everything on track.
Lusha
SEPTEMBER 9, 2024
Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. That’s why we’re excited to introduce Lusha’s updated Intent Filter—a significant upgrade designed to give you deeper insights, more relevant data, and a more intuitive user experience. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.
ClearVoice
SEPTEMBER 9, 2024
Welcome to the ClearVoice Team Spotlight interview series! In these videos, we take you behind the scenes to meet the incredible talent that powers our ClearVoice team. JD Metz: Vice President of Growth In this ClearVoice Team Spotlight episode, we interview JD Metz, our VP of Growth! JD offers his unique perspective on the integrations of experience and communication from initial conversation to service delivery and customer success at ClearVoice.
Salesforce Marketing Cloud
SEPTEMBER 9, 2024
Customer service and field service professionals are the backbone of any business. They put the customer first, solve problems, and you can find one working at any hour of the day. But service professionals need support, too. And with AI transforming customer service, it’s more important than ever for service and field service experts to have a community of like-minded peers.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Orange Owl Blog
SEPTEMBER 9, 2024
Fractional Marketing The Complete Guide to Fractional Marketing for B2B Companies Vivek Goel September 9, 2024 Share : Table of Contents B2B marketing has undergone a seismic shift in recent years. What used to be a linear, top-down function now requires a multi-disciplinary, agile approach. With the rise of digital marketing, data-driven decision-making, and the need for hyper-personalization, companies are struggling to keep up with the demand for specialized skills.
Seismic
SEPTEMBER 9, 2024
“It’s the enablement event of the year!” Seismic Shift is back in sunny San Diego, California on October 8-10, and an early forecast indicates this could be the best one yet! From engaging speakers to groundbreaking ideas, Seismic is raising the bar and bringing attendees the best experience possible. What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth breakout sessions, and a showcase of our latest research, thought leadership,
DealSignal
SEPTEMBER 9, 2024
Social media presence is a key indicator of a blog’s reach and influence. Facebook, with its vast user base, serves as a powerful platform for sales blogs to connect with professionals and share valuable insights. For sales professionals looking to stay ahead, following blogs with a significant Facebook following can provide access to a wealth of strategies, tips, and industry trends.
Expert insights. Personalized for you.
126 
Let's personalize your content