ANNUITAS

SEPTEMBER 28, 2022

There is no other way to say it. B2B go-to-market organizational design is in a state of crisis. Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

CopyBlogger

SEPTEMBER 28, 2022

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.

Content 140

Content Best Practices Features Content Marketing 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

Benchmark Email

SEPTEMBER 28, 2022

Before sales happen, your brand needs to nurture a relationship with prospects. A great way to establish relationships with your leads—and build towards successful sales—is through email marketing and landing pages. A client-first approach makes prospects feel valued, especially in a world where other businesses are solely focused on sales and conversions.

Landing Pages 111

Landing Pages Email Marketing Advertising Benchmark Marketing Prospects 111

Brandpoint

SEPTEMBER 28, 2022

Video content is trending, in a big way. According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019). Even more importantly, 94% of marketers agree that videos help their users better understand their products or services.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

HG Data

SEPTEMBER 28, 2022

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account Executive, reveals how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA opportunity in the UK’s retail and manufacturing industries. See for yourself how HG’s Account Scoring experience delivers the ability to prioritize accounts and target opportunities … The post HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

Video Marketing 98

Video Marketing 98

TrustRadius Marketing

SEPTEMBER 28, 2022

Data is being collected at such a rapid pace that human intelligence has hit a ceiling and is quickly becoming overwhelmed. This is one of the major problems currently facing the IT industry. Technology is constantly evolving, and so is the quality and quantity of data being produced. Data collection and processing has seen exponential growth each year.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

SEPTEMBER 28, 2022

Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.

eCommerce 95

eCommerce SEO Marketing & Strategy Content 95

Content4Demand

SEPTEMBER 28, 2022

Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy. Don’t make the mistake of imagining yourself as Tom Sawyer, watching others do all the work while you relax and have fun.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Search Engine Journal

SEPTEMBER 28, 2022

Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines. The post 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search appeared first on Search Engine Journal.

eCommerce 92

eCommerce SEO 92

Heinz Marketing

SEPTEMBER 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Having proper email etiquette at work can help set you up for success when communicating with other professionals. It sets the tone for your email and acknowledges the recipient in a polite, respectable manner and helps establish you as a credible person in your role. Email etiquette is a highly valued skill that every professional should have in their tool belt and know how to use effectively.

Email Marketing 94

Email Marketing Impressions Sales Qualified Leads Paid Search Agency 94

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

DivvyHQ

SEPTEMBER 28, 2022

When you're trying to grow your business, it's important to have a solid marketing strategy in place. But what do you do when you hit a plateau? Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy.

Marketing & Strategy 91

Marketing & Strategy Marketing Strategy Planning Marketing 91

Search Engine Journal

SEPTEMBER 28, 2022

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal.

Buy 90

Buy SEO eCommerce Google 90

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience.

Curation 85

Curation Campaigns Lead Ranking Lead Scoring 85

Search Engine Journal

SEPTEMBER 28, 2022

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell To VP Of Sales appeared first on Search Engine Journal.

Promotion 83

Promotion SEO 83

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Here’s the TL;DR. Details on each are below. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating.

Marketo 92

Marketo Marketing Management Lead Scoring Lead Ranking 92

Search Engine Journal

SEPTEMBER 28, 2022

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google Indexes My New Page (And Why It Depends)? appeared first on Search Engine Journal.

Google 80

Google Tips Process SEO 80

Martech

SEPTEMBER 28, 2022

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes in.

Webinar Metrics 88

Webinar Metrics ROI Interactive Marketing Relevance 88

BOP Design

SEPTEMBER 28, 2022

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on. In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools.

Marketing Agencies 2 71

Marketing Agencies 2 Work Management Marketing Management Planning 71

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Content

Search Engine Journal

SEPTEMBER 28, 2022

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot's Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product Launches [Podcast] appeared first on Search Engine Journal.

SEO 75

SEO Product Hubspot Companies 75

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is a silent killer of a thriving website’s search engine rankings. It’s not just problematic for search engines and your target audience. In some cases, duplicate content will also cause you confusion, especially when accidental content duplication happens. Read this guide to learn what duplicate content is, why it occurs, how it affects SEO, and how to fix it.

Lead Ranking 72

Lead Ranking Lead Scoring Content Tagging 72

BOP Design

SEPTEMBER 28, 2022

Bop Design has launched the new website for account based marketing platform AdDaptive! Thank you to fellow Merrimack College alum Laura Goldstone, MBA for selecting Bop to design this website for such a fantastic company! Please visit [link]. The post New Website Launch: AdDaptive appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Account Based Marketing Design Paid Search Agency 62

Engagio

SEPTEMBER 28, 2022

Hear how ZS, a global technology and consulting firm, partnered with Quarry, a B2B demand generation agency, to help them break through the noise and reach key decision makers at their top accounts. The post Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers appeared first on Demandbase.

Demand Generation Agencies 62

Demand Generation Agencies Account Based Marketing ABM DemandBase 62

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

SWZD

SEPTEMBER 28, 2022

Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention and most importantly, how to tackle and grow despite recession fears.

B2B 62

B2B B2B Marketing Marketing Resources 62

Engagio

SEPTEMBER 28, 2022

Get Demandbase CMO Jon Miller’s presentation slides from the 2022 ITSMA Marketing Leadership Forum: What’s Next after the Rise of Marketing Automation and ABM. The post SMART Showcase San Francisco MoMA appeared first on Demandbase.

DemandBase 62

DemandBase CMO ABM Account Based Marketing 62

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52