Conversation Track Architecture: The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model
SEPTEMBER 28, 2022
There is no other way to say it. B2B go-to-market organizational design is in a state of crisis. Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.