Wed.Sep 28, 2022

Conversation Track Architecture:  The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model


There is no other way to say it. B2B go-to-market organizational design is in a state of crisis.

Five Strategies You Can Use Right Now for Better Email Marketing Personalization


Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.


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65% of Marketers Now Confirm Influencer Collaborations are Paying Off

KoMarketing Associates

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected.

More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading → Company News

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Why Your Content Marketing Needs Standard Operating Procedures


Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.

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What is Google Trends & How to Use It


Google Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business. Keyword Research

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More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency


Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy.

Scaling Your Marketing Strategy in Times of Growth


When you're trying to grow your business, it's important to have a solid marketing strategy in place. But what do you do when you hit a plateau? Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy.

5 Successful Marketing Campaigns That Take Inspiration from Content Curation!

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

HG Data

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account Executive, reveals how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA opportunity in the UK’s retail and manufacturing industries.

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The 2023 State of IT: Insights for B2B Tech Marketers


Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention and most importantly, how to tackle and grow despite recession fears. Reports Research Resources 2023 State of IT Budget hardware trends

What is AIOps?

TrustRadius Marketing

Data is being collected at such a rapid pace that human intelligence has hit a ceiling and is quickly becoming overwhelmed. This is one of the major problems currently facing the IT industry. Technology is constantly evolving, and so is the quality and quantity of data being produced.

3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them

Search Engine Journal

Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Email Marketing and Landing Pages: How They Work Together

Benchmark Email

Before sales happen, your brand needs to nurture a relationship with prospects. A great way to establish relationships with your leads—and build towards successful sales—is through email marketing and landing pages.

E-commerce integrations: How to make money using ConvertKit and our top third-party integrations


“Nothing happens until something moves.”. This quote, often attributed to Albert Einstein, is about physics. Particles, atoms, molecules—no matter what it is, there’s no reaction without the action first.

8 Must-Have Ecommerce Rich Snippets To Stand Out In Search via @sejournal, @digital_darts

Search Engine Journal

Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines. The post 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search appeared first on Search Engine Journal. Ecommerce SEO

Different Sign-offs & When You Should Use Them

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. Having proper email etiquette at work can help set you up for success when communicating with other professionals.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Real-World SEO: How People Search, Shop & Buy Online via @sejournal, @hethr_campbell

Search Engine Journal

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal. Ecommerce SEO Webinar

7 Tips for Creating an Effective Marketing Video


Video content is trending, in a big way.

Search Engine Journal Promotes Jessica Cromwell To VP Of Sales via @sejournal, @itsduhnise

Search Engine Journal

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell To VP Of Sales appeared first on Search Engine Journal.

Omar Rodriguez Joins Lake One

Lake One

Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team. “Omar is bright with a lot of talent.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

The Single Biggest Thing Advertisers Need to Do this Q4


Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to.

Brands engagement increasing by Instagram reels

Excelsior Research

Brands engagement increasing by Instagram reels. September 28, 2022. Make it viral! This is how easy it is using reels on Instagram. But how Brands engagement increasing by Instagram reels? Check out the blog to know more. Brands engagement increasing by Instagram reels.

CTV/OTT Advertising: What is the Difference?

Smarty Ads

Multichannel digital advertising is one of the most important factors for brand promotion on the market. In order to successfully implement a multichannel advertising campaign strategy, it is necessary to distinguish the types of these channels from each other.

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Forrester’s B2B Revenue Waterfall: How Full Circle ABM Measures Each Stage

Full Circle Insights

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. .

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Which Pages/Topics Have Movement?


Tracking changes in traffic and value for both topics and pages can be easily accomplished using these four Saved Views. Product

2022 Mid-Year Key Findings Report


Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a changing world where people really care about digital advertising.

3 Consumer-Validated Ways to Promote Your Products or Services for the 2022 Holiday Season


2 minutes read Allocating your marketing budget for the end-of-year holidays is tricky business. Since this is a peak period for shopping, choosing to invest in less effective advertising methods can significantly impact your revenue. How can you know which advertising methods will be most effective?