Wed.Jul 28, 2021

Three Tips for Implementing Voice Search Optimization into Your Content Marketing

Launch Marketing

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”.

Introducing the New Chorus App for Zoom Meetings

Zoominfo

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling.

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B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.

The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

RIP, Fleets

Biznology

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.

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How to Redirect a Form to Another Page Without Coding (2 Easy Ways)

Optinmonster

Are you looking to send users to a specific page once they hit the ‘ Submit ‘ button on your form? Redirecting visitors could help improve user experience (UX) by taking them to a relevant page after they’ve shown interest in your form.

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Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]

Content Marketing Institute

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.

3 Wellness Brands Emails Sending Great Emails

Benchmark Email

Has there ever been a hotter moment for health and wellness brands? It seems like every year, people are becoming increasingly conscious of their lifestyle and habits.

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Perfecting Buyer Personas: 5 Tips to Stay On Target

Content4Demand

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. When you’re creating content, these basic questions have to be part of the initial discussion: Who is your target audience?

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How To Implement an Effective and Seamless Email Marketing Strategy

Benchmark Email

2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level.

How To Grow B2B Businesses Using Content Syndication? – Backed By Industry Experts

Unbound B2B

The most common issue that most B2B marketers face is a lack of traffic. Although there are numerous methods for attracting new visitors, Content Syndication has proven to be more effective than others. The post How To Grow B2B Businesses Using Content Syndication?

7 Tips For Aligning Your Sales and Marketing Strategy

Outreach

Every company wants to support initiatives that attract satisfied and loyal customers to the brand, but many struggle with the alignment of their sales and marketing strategy.

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7 Email Marketing Mistakes That Startups Should Avoid

Vision6

Like any other business, your startup needs to establish a customer base and build relationships. What better way to do this than through email marketing! Email marketing can help you generate leads for your company, increase brand awareness, and even land the sale of a product or service.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

PR and Inbound Marketing Success Stories

SmartBug Media

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. You may ask yourself, “What is earned versus owned versus paid media?” Let’s define each one.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

“Sign Up for an Account.” Download the eBook.” Book a Demo.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. But are you using video calls to action the right way?

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Stop Sending Re-Engagement Campaigns: Make Engagement a Daily Practice with Audience Management

TowerData

Think back to your last re-engagement campaign. What were the results? Did you re-engage a good portion of your "inactive" file? How did those contacts engage with your holiday campaigns last year? What tactics are you thinking of using this year to improve? Email Marketing featured

Quick Guide to SEO Using Your FMG Suite Website

FMG Suite

Search engine optimization. It’s the watercooler topic of the marketing world and everyone is talking about it, regardless of the industry. While financial services is unique from many other industries in that it is largely a referral-based business, financial advisors still want in on the SEO game.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

6 Reasons Your Small Business Should Monitor Reviews

BenchmarkONE

We live in an age where information is just a few clicks away. If we want to buy something, it’s not hard to look into the product first by searching online review sites, consumer ratings, and seeing what our favorite influencer thinks of the product first. .

The Quest for the Holy Grail: Martech Edition

chiefmartech

There’s a scene in Monty Python and the Holy Grail , where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. Arthur: “Good idea, O Lord!” ” God: “‘Course it’s a good idea!”).

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How to Automate Keyword Clustering by Search Intent with Python via @sejournal, @artios_io

Search Engine Journal

The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here's what you need to know. The post How to Automate Keyword Clustering by Search Intent with Python appeared first on Search Engine Journal.

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

MindFire

For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Expert Elevation: How B2B Marketing Can Use Personal Brands to Build Awareness

The Mx Group

Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. But what about all of the people who have a say in the purchasing process but may never even log in?

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How to Support Your Go-To-Market Strategy with SEO via @sejournal, @TaylorDanRW

Search Engine Journal

For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here's how SEO can help. The post How to Support Your Go-To-Market Strategy with SEO appeared first on Search Engine Journal.

Account-based Marketing & Personalization

Strategic-IC

What lies at the heart of ABM? What makes it so different from B2B Marketing? There are many things (we talked about a lot of them here ). But there is one thing that stands out. One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!