Thu.Oct 21, 2021

The Six Demand Marketing KPIs That Are Critical to Achieving Growth

ANNUITAS

There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact.

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What Women Want to Thrive at Work

Biznology

After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment.

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3 Disruptions To Know To Prepare for the Future of Content and Marketing

Content Marketing Institute

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future.

Spot 91

7 Best Scroll Popup WordPress Plugins to Personalize Offers

Optinmonster

Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Top B2B Appointment Setting Tips & Tricks – Backed By Industry Experts

Unbound B2B

B2B appointment setting aims to schedule sales meetings for a closing sales rep to deliver a more detailed sales pitch via cold calling and following up with leads at the top of the funnel.

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Facebook Launches Audio & Video Calls For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal. Facebook News

13 LinkedIn Marketing Strategies You Wish You Created & Why They Work

SEMrush

Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads. Social Media

Top 10 Business Benefits Of Content Marketing via @sejournal, @JRiddall

Search Engine Journal

Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal. Content Marketing

Do Reviews Impact Local SEO Rankings? New Study

SEMrush

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile. Data Studies

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

HG Insights® Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. SANTA BARBARA, Calif.–(

Branding 101: 5 Elements to Get Your Startup Branding Foundations Right

Spiralytics

One of the most crucial building blocks of a successful startup is—making it recognizable. The post Branding 101: 5 Elements to Get Your Startup Branding Foundations Right appeared first on Spiralytics Inc. Branding branding content marketing graphic design

Back to Basics: Foundations of Email Design

Litmus

The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics.

15 SMS Marketing Trends Every Local Business Marketer Needs to Know via @sejournal, @hethr_campbell

Search Engine Journal

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal. Digital Experience Webinar

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

6 Customer Service Metrics That Actually Matter

BenchmarkONE

When it comes to measuring your success with clients, there are a ton of metrics you can use to obtain valuable information on how to better serve them and keep them loyal to your brand.

The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to).

5 Essential Content Considerations For Holiday Shopping SEO Success

Search Engine Journal

A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday Shopping SEO Success appeared first on Search Engine Journal. Content Marketing SEO

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

We’re now just days away from Litmus Live —THE conference for email marketers. No flight or hotel needed… it’s all virtual! Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Lauren Meyer.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Top 5 Reasons Why You Need a Social Media Manager via @sejournal, @tallchickvic

Search Engine Journal

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social Media Manager appeared first on Search Engine Journal. Social Media

SEO vs SEM – Which Is Better?

Visitor Queue

SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives.

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WordPress Cache Plugin Exploit Affects +1 Million Websites via @sejournal, @martinibuster

Search Engine Journal

WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine Journal. News WordPress

[REPORT] Integrate – State of Marketing Maturity

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. Happy, high-performing teams prioritize more than metrics.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

5 Examples Of Great Marketing You Should Borrow

Square 2 Marketing

Add These Ideas To Your Campaign Tear Folder. The saying goes that marketers don’t steal, they borrow. While we all strive to generate original ideas, there’s no shame in borrowing a great idea and making it your own.

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers via @sejournal, @mirandalmwrites

Search Engine Journal

Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers appeared first on Search Engine Journal. News Paid Search

3 Simple Landing Page Tweaks to Help Boost Your Sales

Unbounce

You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone.

YouTube SEO: Auto Chapters Now A Source Of Metadata For Search via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto Chapters Now A Source Of Metadata For Search appeared first on Search Engine Journal. News YouTube

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Renewals: A Key to Successfully Growing Your Subscription Business

Mereo

Subscription business models rely on the long-term relationship between a business and a customer. Yet the health of this relationship is often revealed at the time of subscription renewal, which may be too late for your team to do anything about it.

Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @sejournal, @lilyraynyc

Search Engine Journal

There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of the Biggest Misconceptions appeared first on Search Engine Journal.

Backlink Analysis: Getting the Most Out of Link Building

MarketMuse

Backlink analysis identifies issues that may impact your site’s search rankings and also reveal additional high-quality linking opportunities. Link Building