Content Marketing Institute

OCTOBER 25, 2018

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103

Marketing Insider Group

OCTOBER 25, 2018

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […]. The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group.

Trade Show 220

Trade Show Conversion Planning Content Marketing 220

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.” No, even more alarming is this statistic: 34% of those responding said they are not seeing a measurable difference in the performance of nurtured leads vs. non-nurtured leads. .

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

Marketing Insider Group

OCTOBER 25, 2018

As time marches on, social media becomes a more important part of doing business. Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. Optimizing your social media requires analytics, such as KPI according to NetBase. Even though most people […].

Social Media 203

Social Media Analytics Social Marketing Tools 203

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 25, 2018

What if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Biznology

OCTOBER 25, 2018

Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Adobe Experience Cloud Blog

OCTOBER 25, 2018

“Don’t talk to strangers.”. Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Influitive

OCTOBER 25, 2018

Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey after discovering your advocates, is to nurture strong relationships that prime them to want to give back. Start by delighting customers, freely giving value, and building relationships. After you’ve sufficiently.

Tactics 100

Tactics Examples Communities Activities 100

Act-On

OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

Cross-Selling 100

Cross-Selling Marketing Automation Automation Marketing & Strategy 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Influitive

OCTOBER 25, 2018

Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey after discovering your advocates, is to nurture strong relationships that prime them to want to give back. Start by delighting customers, freely giving value, and building relationships. After you’ve sufficiently.

Tactics 100

Tactics Examples Communities Activities 100

Industrial Marketing Today

OCTOBER 25, 2018

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. [

Tactics 92

Tactics Content Marketing Content Marketing 92

SEMrush

OCTOBER 25, 2018

When was the last time you checked out your GMB Knowledge Panel? If it has been a while, you need to double check your information to ensure all of your information is added and correct. Here is what a standard KP looks like, using SEMrush as the example.

Google 99

Google Business Ads Examples 99

Hubspot

OCTOBER 25, 2018

When was the last time you made a fast food stop or purchased a coffee before work? If the brand is recognizable and has multiple locations throughout your city or town, like McDonald's or Dunkin', it's quite possible your favorite food joint is a franchise. Maybe you've even considered purchasing and owning one yourself. But which franchises are best suited for your budget and skill set?

Paid Search Agency 100

Paid Search Agency Best Practices Advertising Agencies Budget Programs 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Kapost

OCTOBER 25, 2018

Last week, Kapost’s much-loved home of Boulder, CO, made the (marketing) history books. Here, a small group of marketing and communications leaders—some previous connections, some friends-to-be, and all content revolutionaries—gathered. The post The Content Revolution to Close the Gap in Customer Experience appeared first on Kapost Content Marketing Blog.

Content 89

Content Content Marketing Marketing 89

Hubspot

OCTOBER 25, 2018

News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to automatically chuck it in the trash. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now.

Examples 98

Examples Personalization 98

Emplifi

OCTOBER 25, 2018

Facebook advertising is one of the best ways to promote your products or services. Millions of advertisers trust its myriad of different advertising options to produce tangible business results.

Advertisements 90

Advertisements Advertising Facebook Promotion 90

Convert

OCTOBER 25, 2018

Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers. Find a customer that has a problem, put your solution in front of them, and let them.

Optimization 90

Optimization Marketing Strategy Marketing & Strategy Business 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

OCTOBER 25, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role.

Ad Building 88

Ad Building Work Management Guidelines Social Media 88

JotForm

OCTOBER 25, 2018

Forms. I know, your pulse doesn’t start racing with excitement. Forms get a bad rep. Love or hate them, from registration to collecting payments, forms are here to stay. Forms equal input, they mean collecting data from anyone who interacts with your business. A form is successful when it engage.

Business 78

Business Product 78

Content Standard

OCTOBER 25, 2018

In an era increasingly concerned with data consent and protecting consumer information, blockchain-powered identity management tools could soon eliminate fears of data privacy theft and unleash a new paradigm of consumer-driven personalization. The technology behind Bitcoin and other cryptocurrencies has the potential to support identity registries where people can accumulate and share data about their buying preferences without revealing any personally identifiable information (PII).

Marketing Management 76

Marketing Management Personalization Planning Paid Search Agency 76

Directive Agency

OCTOBER 25, 2018

Rapidly growing search marketing agency takes successes overseas with expansion to the UK. October 25. 2018 – IRVINE, Calif. – Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing agencies.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Apollo

OCTOBER 25, 2018

If you haven’t checked out our previous blog on Fundamental Sales Metrics , make sure you read that first. How Do You Track ABS Metrics? The sales funnel in ABS is a crucial part of tracking the health of your ABS strategy and the quality of your SDR’s and AE’s work. A well-implemented ABS strategy produces a thriving sales funnel due to the high-quality work of SDRs and AEs.

Top of Funnel 71

Top of Funnel Press High Quality Lead Contacts 71

BenchmarkONE

OCTOBER 25, 2018

Are you getting the most out your customer relationship management (CRM) software? If your business aligns with the statistics, chances are, you’re not. Less than half of sales teams even use their CRM regularly – let alone delve into the more complex features ( CSO Insights ). The reasons are varied, but the common denominator is this: it’s hard to learn new technologies, and even harder to know how a new tool will benefit you until you’ve had time to acclimate to it.

CRM 70

CRM Features Marketing Management Marketing Automation Services 70

Circle Studio

OCTOBER 25, 2018

Account-based marketing (ABM) is a powerful B2B strategy for reaching and engaging specific, named targets in order to grow your sales pipeline. For B2B firms with high-value, low-volume deals, ABM can help align the efforts of marketing and business development, while providing more intentional support during a long and complex sales cycle. B2B firms have greatly invested in content marketing and demand generation to generate awareness and interest, and they are reaping the rewards, which inclu

Account Based Marketing 60

Account Based Marketing ABM Planning Paid Search Agency 60

Hubspot

OCTOBER 25, 2018

I am the least patient person I know. Counting down the days to a vacation? Brutal. Waiting for a text message to come in when I see the ominous three-dotted dialogue bubble? Agony. But where I find myself the least patient of all, it seems, is waiting in line. That's just one of the reasons why I find the idea of a cashierless store so intriguing. And yes, such places do exist: one where you walk in, grab the items you desire off the shelf, and walk out with them.

Amazon 68

Amazon Ad Exchange Advertising Agencies Pricing 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Engagio

OCTOBER 25, 2018

We’ve all seen the stories and heard the tales of a team of misfits that overcome unbelievable odds to beat a team of all-stars. My favorite example is the 1980 US Olympic men’s hockey team, which consisted of amateur athletes going up against the best professionals in the world. It was the heart of the Cold War, but the Lake Placid Olympics gave the nation hope during a time it’s people desperately needed it.

Buyer Personas 54

Buyer Personas Youtube Cost Efficiency 54

Hubspot

OCTOBER 25, 2018

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Paper 67

Paper Studies Validation Research 67

MindFire

OCTOBER 25, 2018

HOLY COW! These 25 sectors will account for nearly 95% of total print buying activity: Watch, then download the report to find out what the top 25 sectors are, and for each: - Forecasted revenue – Revenue growth rate –… The post The 25 Hottest Markets for the Printing Industry for 2018-2019 appeared first on MindFire Studio Blog.

Forecasting 55

Forecasting Marketing Report Buy Marketing 55