Tue.Nov 23, 2021

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.


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Are you dropping out of the lead nurturing race too soon?

Sales Lead Insights

While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. .

Consultants Collective Profile: Donna Hamlin, Ph.D.


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

How to Combine UX Design with SEO to Create a Better User Experience


Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals.

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SaaS Product Guide: Learn How to Plan, Build, & Launch a Successful SaaS


You’ve heard it countless times. The founder of a multi-million company was finishing his degree while struggling to earn some cash on the side when suddenly the light bulb above his head lit up and he was onto a groundbreaking idea. Featured SaaS Marketing

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How buyers engage with B2B content post-pandemic


In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels.

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Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

Only B2B

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting.

17 Tactics to Create Engaging & SEO-Friendly Content via @sejournal, @ronlieback

Search Engine Journal

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal. Content Marketing SEO

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A


2022 is just around the corner. And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you.

A Marketer’s Guide To NFTs And The Metaverse via @sejournal, @lisabuyer

Search Engine Journal

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal. Digital Experience Social Media

Women in STEM: Building Community Through Conversation

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? via @sejournal, @mirandalmwrites

Search Engine Journal

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? appeared first on Search Engine Journal.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

LiveIntent fosters a supportive and engaging pet community


For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions.

Bulk Email Senders: What Are They and Tools We Recommend

Benchmark Email

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist.

Self-publishing checklist for indie authors: self publish your book with confidence


You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it.

Data Breach Spreads To Six Web Hosts via @sejournal, @martinibuster

Search Engine Journal

Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six Web Hosts appeared first on Search Engine Journal. News WordPress

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Copy or Design: What’s More Important to Your Landing Page Success?


If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting.

Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described via @sejournal, @martinibuster

Search Engine Journal

GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist The post Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described appeared first on Search Engine Journal. SEO WordPress

5 Ways to Successfully Lower Your HealthTech Website’s Bounce Rate

Golden Spiral

Have you ever walked into a coffee shop, noticed the line was too long, and immediately headed back to your car? Or maybe you’ve chosen to visit a brick-and-mortar store to shop for something specific only to leave in disappointment when you couldn’t find what you were looking for.

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LinkedIn: Gen Z Is Our Fastest Growing Audience via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience appeared first on Search Engine Journal. LinkedIn News

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

Why 46 Percent of LinkedIn Ads Fail

The Point

Most B2B marketing benchmark reports are completely useless.

First Link Priority: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

When two links on a single page both link to a page on your website, does Google value one more than the other? The post First Link Priority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

3 Personal Branding Tips for Entrepreneurs


Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements.

Your Guide to Writing an Effective Creative Brief


For most agencies, nailing a client project is a team effort. For every department involved, delivering on goal and on budget requires fully understanding the project assignment from all angles before getting started. This is why having a creative brief is essential.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Ultimate Guide to Email Marketing Frequency


Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few?

An Industrial Marketing Feast of Inspiration

Industrial Marketer

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change.

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends.