Thu.Sep 09, 2021

Content Optimization vs SEO: What’s the Difference?

MarketMuse

Content optimization is the act of improving a piece of content to ensure it comprehensively covers all relevant topics. Content Optimization

46% of Marketers Have Had the Most Demand Gen Success with Social Media

KoMarketing Associates

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic.

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The Road to 2022

Biznology

It’s September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it’s 2022. Sorry to be a downer, but you know it’s true. We can do anything. We just can’t do everything.

How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts

Unbound B2B

It has been a while since B2B distribution was all about cold calling and direct mail, but things have changed significantly since the advent of the digital age. The post How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts appeared first on UnboundB2B.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

5 Reasons No One Cares About Your Latest Blog Post

DivvyHQ

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

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28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences

Content Marketing Institute

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers.

A Deep Dive Into Successful Account Planning

Outreach

It should come as no surprise that it's more cost effective to retain an existing customer than acquire a new one. However, sales leaders may be underestimating the extent to which this impacts their business.

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7 Best LinkedIn Ad Tips That Will Drive Conversions

Visitor Queue

LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same.

YouTube Adds 5 Features for Creators via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters. The post YouTube Adds 5 Features for Creators appeared first on Search Engine Journal. News YouTube

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost.

Google to Begin Sharing More Search Term Data With Advertisers via @sejournal, @hoffman8

Search Engine Journal

Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know! The post Google to Begin Sharing More Search Term Data With Advertisers appeared first on Search Engine Journal. News Paid Search

Introducing access to Amazon DSP

Choozle

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites.

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @sejournal, @GrpTwentySeven

Search Engine Journal

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits. The post Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits appeared first on Search Engine Journal. Paid Search

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Hot Take: Data and Influencer Marketing Directly Impact Diversity Issues

Traackr

Is data really unbiased? Does marketing matter? We explore the role our industry plays in progressing diversity issues

LinkedIn Makes 35+ Learning Courses Free For a Month via @sejournal, @MattGSouthern

Search Engine Journal

In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses Free For a Month appeared first on Search Engine Journal. LinkedIn News

Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent?

A Love Letter From Copy To Design

Square 2 Marketing

Why Thinking Like A Designer Is The Key To Better Copywriting. I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. I gasped loudly enough for my boss to hear.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

5 Skills Every Digital Marketer Needs

BenchmarkONE

Do you secretly love critiquing SuperBowl commercials every year because you think you could come up with better ideas? You might be a budding digital marketer. .

How publishers can adapt to iOS 15 with LiveIntent

Liveintent

These days ‘disruption’ may feel like a word that’s gone a bit stale but it’s precisely what’s happening as a result of Apple’s iOS 15 update.

Help Your B2B Buyers Do Their Own Discovery

Marketing Interactions

Discovery is most often considered a function performed by sales reps. But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers. One of the problems marketing and sales have as B2B buyers’ roles shift is that they start too late in the process.

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A Guide to the Command Line for SEO [Learn 20+ Commands] via @sejournal, @williamjnye

Search Engine Journal

Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations. The post A Guide to the Command Line for SEO [Learn 20+ Commands] appeared first on Search Engine Journal. SEO Web Development

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

What Will a Post-COVID World Look Like for Social Media Marketers?

Spiralytics

Is this digitalization also going to be prevalent in the next year? What should social media marketers be expected to deliver differently in the roaring twenties of this century? The post What Will a Post-COVID World Look Like for Social Media Marketers? appeared first on Spiralytics Inc.

WordPress 5.8.1 Released to Fix Multiple Vulnerabilities via @sejournal, @martinibuster

Search Engine Journal

WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now The post WordPress 5.8.1 Released to Fix Multiple Vulnerabilities appeared first on Search Engine Journal. News WordPress

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18 iPhone Photography Tips You Need to Know

Hootsuite

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better.

How to Create Linkable Content via @sejournal, @hethr_campbell

Search Engine Journal

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared first on Search Engine Journal. Link Building Webinar

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!