Fri.Nov 18, 2022

Can You Do Marketing-As-Usual with Remote Teams?

DivvyHQ

Wondering how to keep your remote marketing team happy and productive? From providing them with the right tools to maintaining security, these tips will help you get the most out of your remote team.

3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts.

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How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Content Marketing Institute

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading → Company News

Email Client Market Share: Trends from August to October 2022

Litmus

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

WordPress SEO: The Ultimate Guide in 28 Actionable Steps

SEMrush

Follow these 28 WordPress SEO steps to improve your rankings and get more organic traffic to your website. On-page SEO

More Trending

How To Write Great SEO Titles via @sejournal, @IngridPAdames

Search Engine Journal

In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles appeared first on Search Engine Journal. Content Creation SEO

It’s time companies stop resourcing social media like it’s 2007

Sprout Social

Some companies still treat the social media team like Harry Potter in the cupboard under the stairs. They are misunderstood. They are different. They are told to be quiet and do their work.

Domain Authority: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Investing in Kaizen (aka Continuous Improvement)

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. As the end of the year quickly approaches, you’re probably deep in planning for 2023. But equally important as looking forward to and preparing for next year is reflecting on the year behind us.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Why Bulk Content Creating For Social Media Saves You Time via @sejournal, @infinityjstyler

Search Engine Journal

Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For Social Media Saves You Time appeared first on Search Engine Journal. Content Creation Social Media

New Feature: Purge Address

JangoMail

With respect to recipient privacy and the “right to be forgotten,” JangoMail has made it easy for you to clear an address out of your account should you receive a request from a recipient asking you to forget them (at least within our system).

Startup Branding Ideas and Changes You can Introduce

Altitude Branding

Whether you’re already running a startup and you’d like to take it to a new level, or you’re just now starting one and wish to make it as lucrative as you can, paying close attention to branding is definitely something you need to do.

AWeber Review: Is It Worth It in 2022?

Single Grain

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. It offers a wide variety of features, including autoresponders, sign-up forms, and detailed reports.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

ReallyB2B at the B2B Marketing Awards 2022

Really B2B

The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16 th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Influencer Marketing: What It Is & How to Create an Influencer Strategy

SendGrid

With the rise of social media, influencer marketing has become a key strategy in the digital world. Learn what influencer marketing is and how to develop a strategy. The post Influencer Marketing: What It Is & How to Create an Influencer Strategy appeared first on SendGrid.

Users Lose Confidence That Twitter Will Survive via @sejournal, @martinibuster

Search Engine Journal

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online. The post Users Lose Confidence That Twitter Will Survive appeared first on Search Engine Journal. News Twitter

SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages

SEMrush

We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why. SEO Split Testing

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology.

Can AI Help Marketers Meet Rising Content Demand?

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.

A Higher Logic Hello: Meet Nanette King

Higher Logic

The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. .

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Three Key Benefits of ABM Lead Generation

PureB2B

The post Three Key Benefits of ABM Lead Generation appeared first on DemandScience. Account-Based Marketing

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Learning Wednesday: Get To Know Demandbase One

Engagio

Join us each month to learn how Demandbase One can help you hit your revenue number with zero waste, by focusing on the accounts most likely to buy. The post Learning Wednesday: Get To Know Demandbase One appeared first on Demandbase

Three Key Benefits of ABM Lead Generation

PureB2B

The post Three Key Benefits of ABM Lead Generation appeared first on DemandScience. Account-Based Marketing

How To Build A Winning MarTech Stack In 2023 via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal. Content Digital Marketing Paid Media SEO Tools Webinar

Launch Shapes Content Strategy and Campaign Development for Temenos

Launch Marketing

The Project. As Temenos sought to expand its presence in the U.S., they turned to Launch Marketing for support on content strategy and development for campaigns across different customer segments.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

The Definitive Guide to How to Value Your SaaS Company

accelerate agency

The SaaS business model is growing in popularity at an extraordinary rate. Organisations of all shapes and sizes increasingly get their apps and software solutions from SaaS firms. In fact, the SaaS market has grown year-in and year-out for around the past decade or more. That growth isn’t slowing, either. The SaaS market is predicted to grow by a further $60.36 billion by 2023. The success of the SaaS model, however, doesn’t mean that it’s easy to make each business flourish.

Tiktok Vs Instagram Marketing: Difference You Need To Know

Valasys

Introduction. The number of people using social media on a global scale has significantly increased since the start of the coronavirus pandemic. By the beginning of 2021, there were about 4.2 billion social media users worldwide, with more than 1.3 million new users joining the platform every day in 2020. Today’s marketers use social media for various purposes, including brand humanization, awareness-building, and sales growth.

5 Website Redesign Tips That Will Generate More Phone Calls

Stevens & Tate

Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone.