PureB2B

JULY 8, 2022

The post B2B Customer Journey Mapping: 5 Tips for Better Conversions appeared first on DemandScience.

Conversion 62

Conversion Tips B2B Buyer's Journey 62

Search Engine Journal

JULY 8, 2022

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.

Optimization 135

Optimization eCommerce ROI Marketing Websites 135

Content Marketing Institute

JULY 8, 2022

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

Content 131

Content Companies 131

The Daily Egg

JULY 8, 2022

It’s easy to find project management software, but finding the right kind for your business is another story. Kanban and scrum offer. The post Kanban Vs. Scrum appeared first on The Daily Egg.

Software 122

Software Business 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 121

Advertising Benchmark Marketing Report Content Marketing Content 121

Conductor

JULY 8, 2022

When onboarding your team to a new technology, you want to get the most value out of your purchase as quickly as possible. Dealing with business cases, procurement, infosec, and other internal processes can prevent you from achieving the value you need to reach—and surpass—your goals. By the time you’ve actually gotten your hands on it, you’ve had to jump through more hoops than a Labrador Retriever at the puppy bowl.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Martech

JULY 8, 2022

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a

Enterprise Management 112

Enterprise Management Account Based Marketing Work Management Marketing Management 112

Search Engine Journal

JULY 8, 2022

Audit enterprise-level websites with these tips that will save you time in crawling millions of web pages. The post 14 Must-Know Tips For Crawling Millions Of Webpages appeared first on Search Engine Journal.

Tips 103

Tips Marketing Websites SEO 103

Heinz Marketing

JULY 8, 2022

By Dan Baron, Marketing Consultant at Heinz Marketing. It is an undeniable truth is that the way we do business has changed. And with it, the way we onboard. Maybe you’re happy about the shift to remote work, or maybe it’s causing you grief. For some, it takes the form of fully remote staff. For others, that may mean the team only gathers for 2 or 3 days a week.

Tactics 102

Tactics Peer-to-peer Training Sample 102

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convert

JULY 8, 2022

Interview with Bhavik Patel. As the Head of Product Analytics at Hopin and the founder of CRAP Talks (Conversion Rate Optimisation, Analytics & Product Talks), Bhavik Patel knows a thing or two about what it takes to implement a successful optimization campaign. In this interview, Bhavik advocates for the importance of critical thinking in conversion rate optimization.

A/B testing 98

A/B testing Paid Search Agency Domain Click Rate 98

HG Data

JULY 8, 2022

Overarching strategy is the most important decision facing any business. It’s always important to make good decisions—regardless of the greater economic climate—but in the current economic climate, with cuts to both headcounts and budgets, you need to optimize your Go-To-Market motions to be as pragmatic and efficient as possible. It is time to focus your … The post Using Data To Drive The Shift From ‘Growth At All Costs’ To Productive Growth appeared first on HG Insights.

Cost 98

Cost Product Efficiency Optimization 98

Search Engine Journal

JULY 8, 2022

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission. The post Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal appeared first on Search Engine Journal.

Twitter 97

Twitter 97

illumin

JULY 8, 2022

2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC). Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

Ads 97

Ads Video Marketing Business 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Brandpoint

JULY 8, 2022

Corporate communications professionals have had an increasingly intensified weight thrust upon them in the last few years. That’s a big understatement. In addition, finding ways to reach audiences in more impactful and relevant ways is getting more difficult and more important simultaneously. [Check out my friend MaDonna Sheehy’s post “ On Working in Communications During a Global Crisis ” for just a few examples.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr. QQ Mail. Bell Mail. 163 Mail.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Ataccama

JULY 8, 2022

Learn about common problems in Enterprise reporting so your company can build the optimal reporting strategy.

Optimization 98

Optimization Ad Building Companies 98

Method and Metric

JULY 8, 2022

This is your complete guide to setting up Google Analytics 4 (GA4). By reading and following the directions in this article you will gain a strong understanding of: What Google Analytics 4 is Creating a new Google Analytics account and GA4 property Upgrading to GA4 from Universal Analytics (UA) Other important features – Google signals, […].

Analytics 59

Analytics Google Features SEO 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannersnack

JULY 8, 2022

11 minutes read Staying relevant in the financial industry is nothing but challenging. Especially considering the accelerated digital transformation that’s shaping financial services at the moment. Naturally, digital advertising plays a big part in it. The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 billion in 2023, representing 12.3% of total digital ad spe

Advertisements 52

Advertisements Advertising Ads Examples 52

Drew Neisser

JULY 8, 2022

Unbeatable B2B brands are those that dare to be distinct. That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it’s working out for them and (2) the story behind HubSpot’s first-ever global ad campaign with… Kathryn H

CMO 52

CMO Hubspot Differentiation Paid Search Agency 52

xiQ

JULY 8, 2022

The post xiQ recognized as the Best Use of Martech for Demand Generation by B2B Marketing appeared first on xiQ inc.

Demand Generation 62

Demand Generation Demand B2B Marketing Generation 62

Altitude Branding

JULY 8, 2022

Opening a restaurant, like any business, is a long and complicated process. Once you’ve got a solid business plan and investors, the next step is the most difficult and time-consuming part of the process, the licensing. While different states may vary slightly on the exact licenses you need to have to open a restaurant, these are some of the ten most important licenses you will need to open a restaurant in the US. 1.

Copyright 10

Copyright Display Planning Training 10

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JULY 8, 2022

Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the plucky upstart boasted an important innovation: an in-context editorial interface showing the published page with the editable blocks marked off by a red dot that you would click to get a pop-up editorial window.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Top of Funnel 115

TrustRadius Marketing

JULY 8, 2022

Web analytics is the realistic way virtual platforms can read the minds of their website visitors. Through data collection and analytics, you can learn from user behavior. Are they leaving too fast? Are they struggling to find your CTAs? You can figure out what needs to be met and how to do it with a web analytics platform. Let’s go into some very popular tools and their different offerings so you can find the best web analytics tool for you.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Zoominfo

JULY 8, 2022

It’s the start of a new quarter, and that means a clean slate for your sales quota. We’ve rounded up some Scoops from our platform to help you hit your number. ZoomInfo Scoops are actionable insights that are meticulously sourced from our research team, customer surveys, and web crawlers. They’re aggregated into our platform, where you can sort through millions of data points for the exact information that will help you close a deal.

Zoominfo 130

Zoominfo Paid Search Agency Ad brokers Aggregators 130

Seismic

JULY 8, 2022

The sales landscape is ever-changing, and succeeding isn’t an easy job. Sellers need an abundance of skills, knowledge, and passion to hit their numbers. They also need access to the best sales tools in order to be productive and effective in their roles. While the current state of the economy has led to budget cuts and tougher purchasing decisions, leaders are more cautious than ever when it comes to investing in a new piece of technology.

Budget Programs 52

Budget Programs Efficiency Work Management Tools 52

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Martech

JULY 8, 2022

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming up behind Millennials. And, as such, they have a different set of behaviors, attitudes and expectations for brands than the YOLO crowd did.

Peer-to-peer 108

Peer-to-peer Optimization Gartner Marketing & Strategy 108

Full Circle Insights

JULY 8, 2022

Funnels are essential for helping marketers understand how efficiently their marketing and sales operation is functioning. They provide incredibly valuable insights into how combined efforts drive sales. Funnel metrics include volume, velocity, and conversion rates. Volume describes the number of leads in the funnel, velocity indicates how much time leads spend at each funnel stage, and conversion rates tell you the percentage of leads that proceed from each stage to the next one. .

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

SmartBug Media

JULY 8, 2022

Over the past few years, we have seen a shift in how vocal workers have become about their expectations of employers. The Great Resignation wasn’t the start of this shift, but it definitely heightened the need for work environments that align with employees’ values, goals, and lifestyles. Although employers might think they are offering great employee development opportunities, the reality is quite different.

Paid Search Agency 94

Paid Search Agency Companies Training Work Management 94