Thu.Sep 16, 2021

How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

Why These Post-Pandemic Content Marketing Tips Are the Worst

Content Marketing Institute

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers.

Tips 93
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5 Key Ways For Greater Impact With Your A/E/C Firm’s Branding Efforts

Circle Studio

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. In an industry where differentiation is incredibly challenging, finding ways to stand out from the competition is absolutely crucial.

How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach

B2B Digital Marketer

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.

Sales 83

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Do You Need to Revisit Your Brand Voice? Your Content Can Tell You

DivvyHQ

Is your brand voice out of tune? The last thing you want is for your brand’s content to feel inauthentic or out-of-touch. Like a singer who is way off-key, it may grate on your audiences’ nerves.

Brand 78

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11 Things You Must Know About Google’s 200+ Ranking Factors via @sejournal, @beanstalkim

Search Engine Journal

It's a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal.

3 Ways To Bring More Inbound Leads Into Your Pipeline

TrueInfluence

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying your product is too hard. Your job is to make it easy for them to learn your product and get started.”.

3 Ways SEO Has Changed This Year & What It Means for You via @sejournal, @lorenbaker

Search Engine Journal

In today's world, content alone will not win in Google's SERPs. Learn the evolution of Google search and how to top the rankings. The post 3 Ways SEO Has Changed This Year & What It Means for You appeared first on Search Engine Journal. SEO Webinar

SERP 108

10 Ways to Generate More MQLs that Sales Will Love

SWZD

Accelerating a high-quality lead pipeline often depends on generating a large volume of high-quality marketing qualified lead (MQLs). The tech marketer’s goal is to identify, as early as possible and.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

The New Golden Rule: Market To Others As You Would Be Marketed To

Square 2 Marketing

A Little Self-Awareness Goes A Long Way When Executing Campaigns. What is it about marketing that makes otherwise smart people lose their heads?

Rules 72

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Search Engine Journal

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. Digital Advertising Paid Search

Ethics 103

Optimizing and Testing Your Email Campaigns

Sharpspring

How to refine and test your subject lines, pre-headers, personalization, and more. It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks.

What is SEO Log File Analysis? A Beginner’s Guide via @sejournal, @rvtheverett

Search Engine Journal

Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here. The post What is SEO Log File Analysis? A Beginner’s Guide appeared first on Search Engine Journal.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward.

Five tricks for increasing B2B Sales velocity, from Katie Lang, VP of Mid-Market Sales

Engagio

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to.

3 Ways to Improve UX Design for Maximum Conversion Rate

Spiralytics

This post will help you understand that improving some basic user experience (UX) elements can do wonders and double your conversions. The post 3 Ways to Improve UX Design for Maximum Conversion Rate appeared first on Spiralytics Inc. User Experience conversion rate optimization

Seven Fundamentals for Marketing Automation Success

Golden Spiral

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation improves productivity by an average of 20 percent.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How to Make a Squarespace Newsletter Signup Form

Optinmonster

Are you trying to learn how to make a Squarespace newsletter signup form without relying on the platform’s native tools? Squarespace is a popular eCommerce platform for entrepreneurs and small business owners.

Tips to Make Your B2B Thought Leadership Stand Out

BOP Design

Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Let’s take a look. Share New Ideas: Challenge Current Thinking.

Content Visionaries: Content Roles and Training at BCBS

Content Science Review

In this interview, Stacey Martin of Blue Cross and Blue Shield of North Carolina gives her views on the state of content roles, processes, and training. Article

Why, When, and How to Refresh Old Content

Parse.ly

Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Managing change

Modern B2B

The post Managing change appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Podcast B2B agency B2B Marketing B2B Marketing Agency Change Digital Digital Transformation Managing Change Strategy

Why, When, and How to Refresh Old Content

Parse.ly

Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?

How-To: Effective and Efficient Emails

FMG Suite

Email marketing has been around forever, and for good reason. It’s the most direct and effective way to connect with your leads, nurture them, and turn them into engaged customers.

New Feature: Plagiarism Checker

nDash

Your brand’s reputation is vital to your success, so it can be difficult to trust new-to-you freelancers with that reputation. With that in mind, nDash has added a new feature to the platform: our Plagiarism Checker.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.