Unbounce
SEPTEMBER 16, 2021
As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
Circle Studio
SEPTEMBER 16, 2021
Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. In an industry where differentiation is incredibly challenging, finding ways to stand out from the competition is absolutely crucial. One of the primary purposes of branding has always been to distinguish a firm from other similar, qualified competitors.
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Search Engine Journal
SEPTEMBER 16, 2021
It's a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure. The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal.
Engagio
SEPTEMBER 16, 2021
It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to. So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
SEPTEMBER 16, 2021
There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading → The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
SEPTEMBER 16, 2021
Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Let’s take a look. Share New Ideas: Challenge Current Thinking. Stand-out thought leadership in the B2B space doesn’t just discuss what is already known or look at common problems.
Search Engine Journal
SEPTEMBER 16, 2021
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.
The Daily Egg
SEPTEMBER 16, 2021
Your company values are the core of your business. They define your goals, your team, and how the world views you. This. The post The Complete Guide to Company Values appeared first on The Daily Egg.
Search Engine Journal
SEPTEMBER 16, 2021
Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here. The post What is SEO Log File Analysis? A Beginner’s Guide appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
SEPTEMBER 16, 2021
The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI).
The Daily Egg
SEPTEMBER 16, 2021
There are several options to choose from when forming a legal business entity. If you want to start a corporation, you’ll need. The post The Complete Guide to S-Corp vs. C-Corp appeared first on The Daily Egg.
Spiralytics
SEPTEMBER 16, 2021
This post will help you understand that improving some basic user experience (UX) elements can do wonders and double your conversions. The post 3 Ways to Improve UX Design for Maximum Conversion Rate appeared first on Spiralytics Inc.
Conductor
SEPTEMBER 16, 2021
Why Organic Marketing Is The Solution To A Cookieless World. As you probably heard, Google plans to phase out third-party cookies in Chrome by 2023. The web browser has implemented an update that prevents third-party tracking cookies by default, a move that will dramatically impact how digital ads are currently tracked and served. While the days of cookies and paid ads may be numbered, there is no need to panic.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
SEPTEMBER 16, 2021
Is your brand voice out of tune? The last thing you want is for your brand’s content to feel inauthentic or out-of-touch. Like a singer who is way off-key, it may grate on your audiences’ nerves. Let’s look at a few ways to uncovered misalignment and discuss a few ways to tweak your brand voice so that it syncs with your customers’ and prospects’ needs.
ClearVoice
SEPTEMBER 16, 2021
In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content.
B2B Digital Marketer
SEPTEMBER 16, 2021
Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic. Until now, businesses still don’t see the acceleration where it needs to be in regards to complex sales and relationships that have to be built in the B2B world.
The Customer
SEPTEMBER 16, 2021
“This (CX) has become a much bigger discipline – it spans the whole business. Marketing are interested in it. Customer service is interested in it. Sales is interested in it. Loyalty is interested in it – so it really spans all aspects of the business which is why it’s a board level, C level initiative now.” CSG recently acquired Kitewheel.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
SEPTEMBER 16, 2021
“When we say the winners, what really makes a winning stack is, does it actually deliver results for your company?” said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. “There’s no external judging for that.”. True. But as a judge, Brinker is uniquely qualified in the marketing technology field.
SWZD
SEPTEMBER 16, 2021
Accelerating a high-quality lead pipeline often depends on generating a large volume of high-quality marketing qualified lead (MQLs). The tech marketer’s goal is to identify, as early as possible and.
Martech
SEPTEMBER 16, 2021
Several things need to go right to not only win over new customers but also to retain them. Whether you’re a B2B or a B2C business, understanding your buyer’s journey is incredibly important in building your initial rapport and ensuring that you’re identifying and addressing unmet needs that will help turn your customers into your biggest advocates.
Aberdeen
SEPTEMBER 16, 2021
IT leaders today have more access to the tools and technology to build and streamline their infrastructure, avoid problems, and increase agility than ever before. However, the dilemma that many firms face when implementing this technology is deciding whether cloud , on-premises, or a hybrid of both is right for them. . Taking a look at cloud vs. on-premise solutions ; they both have their advantages and disadvantages when it comes to cost, security , and overall maintenance.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BenchmarkONE
SEPTEMBER 16, 2021
A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. According to Forbes , around 40% of customers prefer self-service over human contact.
Martech
SEPTEMBER 16, 2021
You’re invited to WebOps.21 , an industry event for web professionals and digital marketers looking for a better way to jam, riff off each other, and find harmony with their websites. From awesome keynotes to informative breakout sessions, you can look forward to an impressive lineup of standout speakers, including: Jenny Fleiss, co-founder of Rent the Runway and Jetblack , who has been recognized in Fortune’s “40 Under 40,” Inc.’s “30 Under 30,” and Fast Company’s “Most Influential Women
Square 2 Marketing
SEPTEMBER 16, 2021
A Little Self-Awareness Goes A Long Way When Executing Campaigns. What is it about marketing that makes otherwise smart people lose their heads? Why does the desire for more leads and the hope of revenue growth blind people from seeing the world as normal, clear-thinking individuals with empathy and awareness? We often tell business leaders to think only of their prospects when planning their marketing and sales campaigns.
Litmus
SEPTEMBER 16, 2021
Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Meet our panel of experts.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DotDigital
SEPTEMBER 16, 2021
Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands. A little bit of insight into the neuroscience around how we make those decisions can go a long way to helping you create your own marketing masterpieces; so let’s take a look at how the brain makes a purchase decision, what the purchase formula looks like, and what that means for your email automation.
Moz
SEPTEMBER 16, 2021
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Parse.ly
SEPTEMBER 16, 2021
Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy? Make sure you’re consistently auditing your content library and refreshing older content to stay relevant. Refreshing content cuts out the work of constantly creating new pieces from scratch and ensures that you’re getting optimal ROI from the effort you put into your blog.
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