Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees. Here are four ways to educate your constituents and further your mission in the process: History: Going back to the beginning of a challenge can set the stage for meeting it today.

Education 104

Education Storytelling Statistics Custom Publishing 104

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Ascend2 recently published the “Personalization in Digital Marketing” report, and statistics suggested that the majority of marketers (48%) agree their campaign performance “significantly” improves when personalization is implemented.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

Tony Zambito

FEBRUARY 2, 2022

Early Buyer Insights Can Alert Leaders To Risks And Opportunities. We are living in a time like no other. Where predictability is more elusive than we could have ever imagined. Buyers, consumers, and people, in general, are changing their behaviors continuously and rapidly. The heads of many buyers and consumers spin as each bit of news causes them to hesitate on buying something. .

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

SendX

FEBRUARY 2, 2022

f you had never thought about holding digital events before 2020, the Covid-19 pandemic likely put these virtual experiences on your radar.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. SmartBug Media® ’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell f

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

DivvyHQ

FEBRUARY 2, 2022

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. If you're not on their preferred platform waiting for your customers when they get there, then your competitors will be. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

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Multi-Channel Advertising Channels Organization Content Marketing 133

Search Engine Journal

FEBRUARY 2, 2022

Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine Journal.

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Segmentation Tactics Creativity Tips 130

Spiralytics

FEBRUARY 2, 2022

The world of business today is truly borderless. No longer are you bound by the. The post Using Social Media Marketing to Appeal to Younger Generations appeared first on Spiralytics Inc.

Social Media 118

Social Media Social Marketing Generation Media 118

SWZD

FEBRUARY 2, 2022

What is the difference between lead gen, demand gen, and revenue marketing, and what should B2B marketers consider when developing their 2022 strategy?

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Lead Gen Demand B2B Marketing B2B 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Search Engine Journal

FEBRUARY 2, 2022

Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal.

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Social Media Media Course Content 105

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. “Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webin

Social Media 101

Social Media Social Marketing Trends Media 101

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile. However, there are still some speed bumps on this data-driven path.

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Marketing AI Work Management Features Marketing Management 98

LeanData

FEBRUARY 2, 2022

In building a sales stack to help drive your revenue team’s success, an important consideration is whether a solution application is a native Salesforce app. Depending on the buying criteria, it can be a major factor in an investment decision. Never has an organization’s sales tech stack been more important. New, digital-first buying journeys require revenue teams to revamp their processes, and an increasingly competitive marketplace places a premium on efficiency.

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Work Management Marketing Management API Lead Ranking 98

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Social Media

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal.

Social Media 100

Social Media Paid Search Agency Social Marketing Advertising Agencies 100

Search Engine Journal

FEBRUARY 2, 2022

SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret Queries Based On Entity Information appeared first on Search Engine Journal.

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Google SEO 95

Martech

FEBRUARY 2, 2022

As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? It’s been the common practice for marketers to cobble together parts of Scrum and pieces of Kanban and to figure out what resonates with them, but is that good enough, or would a framework that’s designed just for marketers by marketers be a better solution?

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Planning Work Management Marketing Management Paid Search Agency 94

Search Engine Journal

FEBRUARY 2, 2022

Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps. The post How Google Maps Reviews Are Moderated appeared first on Search Engine Journal.

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Google Business 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Optinmonster

FEBRUARY 2, 2022

Are you looking for an easy way to learn how to show a newsletter popup in Magento? Magento is a popular open-source eCommerce platform that helps you build and launch your own online store. One of the most common ways shop owners like yourself market with Magento is through a newsletter popup. However, despite its popularity with shop owners, creating newsletter popups is not a built-in function of Magento.

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Newsletter CMS Development eCommerce Template 91

Search Engine Journal

FEBRUARY 2, 2022

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks. The post WordPress Vulnerability in Essential Addons for Elementor appeared first on Search Engine Journal.

Leads 94

Leads Lead Marketing Qualified Leads 94

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Search Engine Journal

FEBRUARY 2, 2022

Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first. The post SEO For Tourism: How To Outrank The Competition & Get Found appeared first on Search Engine Journal.

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SEO Business 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Content Marketing Institute

FEBRUARY 2, 2022

Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise.

Digital Asset Management 89

Digital Asset Management Marketing Management Budget Management Spending 89

Search Engine Journal

FEBRUARY 2, 2022

YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform. The post The Complete Beginner’s Guide To YouTube Video Advertising appeared first on Search Engine Journal.

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Youtube Advertisements Advertising Video Marketing 88

Martech

FEBRUARY 2, 2022

Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals.

Account Based Marketing 89

Account Based Marketing Top of Funnel Marketing Funnels ABM 89

Search Engine Journal

FEBRUARY 2, 2022

Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar]. The post 7 Big Enterprise Content Marketing Strategies You Need To Know [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 87

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 87

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hinge Marketing

FEBRUARY 2, 2022

What a difference a year makes. In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Responses seem to be coming from a re-active and blind posture. As we look at our new High Growth Study 2022, Technology and Software Edition , the business challenges have changed significantly with these firms.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Search Engine Journal

FEBRUARY 2, 2022

Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk? The post Are Paid Links A Google Ranking Factor? appeared first on Search Engine Journal.

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Google Buy SEO 86

Martech

FEBRUARY 2, 2022

InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform. The launch leverages the capabilities InMoment brought on board with its acquisition of Lexalytics in September 2021. Lexalytics provides structured and unstructured data analytics and AI-powered natural language processing (NLP).

Work Management 84

Work Management Acquisitions Focus Group Customer Surveys 84