Launch Marketing

APRIL 21, 2021

Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. In general terms, a website should: Be the digital window into your business Entice people to stick around and learn more Get people to perform certain actions while visiting. 51% of B2B companies use the most portion of their marketing budget on website development.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Landing Pages 116

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that make your company distinct.

B2B 363

B2B Paid Search Agency Guidelines Content 363

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Sprout Social

APRIL 21, 2021

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.

Social Networks 134

Social Networks Best Practices Network Marketing Case Studies 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Emplifi

APRIL 21, 2021

Socialbakers provides an analytical look at the growing importance of customer experiences and the data in paid, organic, and influencer marketing.

Social Media 145

Social Media Media Analytics Organization 145

Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

ROI 126

ROI Process Video Marketing Content Marketing 126

Brightedge

APRIL 21, 2021

While keywords are still an important part of SEO and ranking, search engines have evolved and are able to understand the full context of a query beyond just the keywords. Optimizing your content for semantic search can increase your chances of ranking in position 0 results like People Also Ask. What is Semantic Search? Semantic search is understanding a searcher or user’s search intent by understanding the language within their queries.

Marketing AI 124

Marketing AI SEO SERP Intent 124

ClickZ

APRIL 21, 2021

30-second summary: Mark W. Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. You have to be unequivocal about the nature and niche of your brand and occupy a space that is under-served.

Personalization 122

Personalization Brand Identity Branding Consulting 122

The Daily Egg

APRIL 21, 2021

Sales dashboards are where all your marketing efforts converge to paint a picture of what’s really going on. If you run a business and don’t have one, to put it lightly, you’re missing an important part of the puzzle. This is especially true if you’re looking to be a data-driven leader in your space. In […]. The post How to Build a Sales Dashboard appeared first on The Daily Egg.

Ad Building 120

Ad Building Business Marketing 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

APRIL 21, 2021

Yoast SEO for WordPress is a powerful optimization tool. In this guide, we’ll explore how it works, and how to best integrate the plugin with Semrush’s keyword tools.

SEO 111

SEO Keywords Optimization Tools 111

Smarte

APRIL 21, 2021

Sustainable revenue growth mandates a strong sales team to back you up and help you achieve it. But strong sales teams don’t just happen, does it? You have to empower them with the right information and tools to make sure they are organized and driven. This is where many teams fail – ensuring their sales […]. The post How to Motivate Your Sales Reps to Hustle Harder and Smarter?

Organization 98

Organization Tools Contact Marketing Contacts 98

Search Engine Journal

APRIL 21, 2021

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. The post Blog Keyword Strategy: 7 Tips for Getting It Right appeared first on Search Engine Journal.

Keywords 98

Keywords Tips Marketing & Strategy Top of Funnel 98

Metadata

APRIL 21, 2021

This is the first post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. And giving you new, actionable tactics to implement today.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 21, 2021

Google's John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. The post Google Search Console: How Accurate is the Average Position Metric? appeared first on Search Engine Journal.

Positioning 98

Positioning Google SEO 98

RebelMouse

APRIL 21, 2021

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that websites would have to pay for on their own to make happen on any other platform, such as WordPress.

CMS Development 98

CMS Development Marketing Analytics Tools Paid Search Agency Work Management 98

Search Engine Journal

APRIL 21, 2021

Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions. The post 10 Ways You Can Create Urgency to Increase Conversions & Sales appeared first on Search Engine Journal.

Conversion 98

Conversion Tips 98

SalesIntel

APRIL 21, 2021

B2B marketers are prioritizing database maintenance and hygiene with each passing quarter. This is in line with an industry-wide move toward data-driven decision-making, which has led marketers and salespeople to look for scalable database management and growth methods. To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

APRIL 21, 2021

Empower everyone on your organic marketing team to get more done with the next generation of organic marketing technology, and with the Chrome extension. The post Uncover Powerful Insights with Conductor’s Innovative SEO Chrome Extension & Next Generation Platform appeared first on Search Engine Journal.

SEO 98

SEO Generation Search Marketing Organization 98

Heinz Marketing

APRIL 21, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Your messaging is how your organization positions itself and the value it brings to the table. Developing a strong messaging strategy is essential in creating a foundation for your brand and marketing tactics. The wrong messaging can set you down a bad path – turning off prospects and wasting precious marketing dollars.

Ideal Customer Profiles 95

Ideal Customer Profiles Sample Advertising Funnels Paid Search Agency 95

Search Engine Journal

APRIL 21, 2021

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The post Pinterest Lets Content Owners Control How Their Images Are Used appeared first on Search Engine Journal.

Copyright 98

Copyright Content Tools 98

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on.

Traffic 101

Traffic Organization Content Thought Leadership 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

APRIL 21, 2021

Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. Read on. The post Which Google Ads Recommendations To Apply Automatically appeared first on Search Engine Journal.

Google 92

Google Ads Advertisements Advertising 92

Contify

APRIL 21, 2021

The post Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Analysis 85

Analysis Tools Marketing Report Marketing 85

Search Engine Journal

APRIL 21, 2021

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know. The post Microsoft Audience Network Introduces Facebook Import & Video Ads appeared first on Search Engine Journal.

Paid Search Agency 89

Paid Search Agency Facebook Ads Video Marketing 89

Moz

APRIL 21, 2021

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.

Long Tail Marketing 78

Long Tail Marketing SEO Process 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

APRIL 21, 2021

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights! The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal.

Organization 88

Organization Ads Features 88

SmartBug Media

APRIL 21, 2021

Although many web designers understand the basics of CSS and HTML, there are many design and development issues that can easily be overlooked, especially when a website is passed off to a marketer or client who is then in charge of making updates. In this post, learn about four common website design mistakes to avoid in order to find a balance between great design and pragmatism. 1.

Design 78

Design Banners Top of Funnel Planning 78

Search Engine Journal

APRIL 21, 2021

Need help maintaining and optimizing your WordPress website? Here's a simple, easy-to-follow, and information-packed checklist to use! The post Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist appeared first on Search Engine Journal.

Optimization 77

Optimization Marketing Websites SEO 77