Wed.Apr 21, 2021

Six Essential Elements for Your B2B Website

Launch Marketing

Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy.

Insiders

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind.

6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021

Content Standard

What are the most successful B2B marketers doing this year? Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. It’s never too late to pivot or adapt when you make optimization an ongoing priority.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How Technology Will Make a Sustainable Impact in the Future

Biznology

Will the technological revolution bring with it a more sustainable future? As businesses transition to increasingly digital operations, they typically increase their efficiency.

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The best way to code HTML email background colors and gradients

Litmus

Coding background colors sounds like a simple task right? The truth? Even this minor bit of styling has some pitfalls, and there are a few considerations that need to be made to get consistent rendering across email clients. And it’s not just developers that need to appease the inbox gods.

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How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

Content Marketing Institute

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing.

State of Social Media and CX: Key Insights From Q1 2021

SocialBakers

Socialbakers provides an analytical look at the growing importance of customer experiences and the data in paid, organic, and influencer marketing. Social Media News Studies

How To Generate Healthcare Leads With Surgical Precision

Zoominfo

So you want to start selling to the healthcare industry. Where should you even start? You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How your personal brand can save your career during a pandemic

ClickZ

30-second summary: Mark W. Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding.

Long Tail SEO in 2021: How You Can Have It All or Die Trying

Moz

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity

13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table.

4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Hubspot

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is a Content Aggregator Website? Does Your Brand Need One?

DivvyHQ

You've heard of sites like Reddit and apps like Flipboard. These are examples of content aggregators that bring information, news and entertainment to the masses.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information.

RebelMouse Q1 2021 Platform Updates

RebelMouse

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone.

Mistakes and Pitfalls in Web Design for Marketers to Avoid

SmartBug Media

Although many web designers understand the basics of CSS and HTML, there are many design and development issues that can easily be overlooked, especially when a website is passed off to a marketer or client who is then in charge of making updates.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Reasons Why Neutral Third-Party Research Works

SWZD

B2B technology research can be a powerful tool. Here are three reasons why neutral third-party research can help influence and guide others toward that decision point. Blogs

Arise RevOps, the New Orchestrators of Customer Experience

Hubspot

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It's what gets me going every morning.

Aberdeen Strategy & Research Ignites Data-Driven Business Outcomes

SWZD

SWZD launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. This experienced group of industry analysts and research professionals will expand SWZD's market research, content marketing, and data intelligence offerings. Blogs Press Releases

Properly Rebranding Your Website, Social Media Accounts, and More

Altitude Branding

Changes often take place not only outside, but also in the depths of the company’s internal business processes. Modern successful organisations are constantly improving and strive to keep up with the times. This creates new products and services.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Hear me out… Social isn’t about innovation. It’s about who can do it best

Sprout Social

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse.

Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools

Contify

The post Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

A Vision for AI and Data-driven Marketing

TrueInfluence

( Enjoy this conversation about data-driven marketing with RK Maniyani — True Influence Co-Founder and Chief Technology Officer. This interview originally appeared in “The Essentials of AI and B2B Marketing.” ).

How to Create a Webinar Landing Page (+9 Examples)

Optinmonster

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.