Mon.Aug 27, 2018

article thumbnail

5 Steps to Creating Personalized Content Experiences for ABM

Adobe Experience Cloud Blog

It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketi

article thumbnail

If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” He means create a product that solves a need, and where profit is the result. Peter Drucker is more widely quoted as saying "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and i

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Simple Tricks to Accelerate Your Sales Pipeline

Marketing Insider Group

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […]. The post 10 Simple Tricks to Accelerate Your Sales Pipeline appeared first on Marketing Insider Group.

article thumbnail

35+ Statistics About Dirty Data

Zoominfo

There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How to Create an Effective Content Marketing Strategy

Marketing Insider Group

Build a plan. Create your content. Publish, measure, refine, repeat. Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, educational lineup of […].

More Trending

article thumbnail

12 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Hubspot

Nowadays, Instagram is often someone's initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it's the entryway for one third of your potential sales, don't you want it to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account, or peruse your posts.

article thumbnail

A SaaS Company’s Guide to Converting More Across All Stages of the Funnel

Convert

If you’re running a SaaS business, you’re most likely working hard to present your product in the right way and get your name across to your potential market. In my years as an optimizer who has worked with several SaaS businesses, I have noticed a very disturbing imbalance. Companies either invest all their efforts in.

article thumbnail

How email can actually enhance your productivity

JotForm

Confession: I love email. It’s not exactly a popular opinion these days. As Don Norman said in a 2015 Fast Company story, “email is the office memo turned cancerous, extended to home and everyday life.” Google “I hate email” and you get everything from cartoons to blog posts to a.

Product 83
article thumbnail

Is Paid Search Considered Inbound Marketing?

Spiralytics

Inbound marketing is widely considered as one of the most powerful methods in utilizing digital channels when growing your business, and for a number of good reasons too. There are proven strategies in place, reinforced by an established formula that turns strangers into customers and effective promoters.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing.

article thumbnail

6 Reasons Why You Need a Digital Marketing Strategy for Your Business in Phoenix

KEO Marketing

Any business that is trying to market itself online should have a well thought out digital marketing program and a clear path for implementation. According to a recent report by.

article thumbnail

The New Google Search Console: Mobile Compatibility and Link Reports

Brightedge

The search engine giant announced last week that they would be adding additional features to their new Google Search Console (GSC). This new Search Console was initially released in beta to a few users at the end of 2017 and then rolled out to all users beginning in early 2018. The initial beta version initially […]. The post The New Google Search Console: Mobile Compatibility and Link Reports appeared first on BrightEdge SEO Blog.

Google 58
article thumbnail

What Data Couldn’t Tell Me about the Importance of Alignment

Kapost

Alignment is the talk of the town these days. If you don’t believe me, just count the number of new ABM and sales-enablement vendors at the next conference you attend, The post What Data Couldn’t Tell Me about the Importance of Alignment appeared first on Kapost Content Marketing Blog.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discove

article thumbnail

The #emaginedifference: We’re Digital Marketing Mavens.

EMagine B2B Blog

We created the #emaginedifference so you can see why our agency is unlike any other. Join us on: YouTube , LinkedIn , Facebook , Twitter and Instagram today. The #emaginedifference #11-20: The #emaginedifference #11: We’re a close-knit team and we’re big believers in supporting our colleagues both in and out of the office. The #emaginedifference #12: We’re entrenched in the biopharma and healthcare industries.

article thumbnail

As Streaming Services Make It Harder to Skip Ads, What Does the Future of Online Video Look Like?

Hubspot

For those of us who grew up with a VCR, it's easy to remember the simple thrill of being able to fast forward through commercials. But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program.

article thumbnail

Resource Centers eBook: Providing Key Insights To Your Target Audience

EMagine B2B Blog

Providing Key Insights To Your Target Audience. There’s no question that the landscape and methods for promoting your organization’s products/services, knowledge and expertise have changed rapidly since the advent of the internet and breadth of online information currently available on corporate websites and social media platforms. Now more than ever it is vital that you establish yourself as a leader in your industry to stand out from your competitors, reach more prospects and strengthen custom

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How Do I Turn a Social Follower Into a Client?

FMG Suite

So you have grown your social following, and you now have an audience listening for the content you are putting […].

Content 53
article thumbnail

Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users.

Privacy 41
article thumbnail

Meet: Myra – a Blogger (Before It Was Cool) And A Magisto Pro Us…

Magisto

Hi all! *waves* and welcome to our blog. This time around we’re going to be interviewing one of our Magisto Pro users, hearing her story, and learning all about how she uses Magisto and video marketing in her daily life ( and on her journey around the world ) Enjoy! Cindy: Hi Myra! Of course, we know you. But for those that don’t could you tell us a little about yourself and what it is you do?

Blogger 40
article thumbnail

What to Look for in a Content Planning Tool

DivvyHQ

If you’ve arrived here, we’ll assume your content team is among the multitude recognizing a need for better content planning structure. Results from our recent survey showed nearly two out of three respondents (59%) rating their content planning as only “somewhat effective.”. Sounds more than somewhat problematic. To alleviate this pain, a number of content planning tools have emerged over the years.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Meet: Myra – a Blogger (Before It Was Cool) And A Magisto Pro Us…

Magisto

Hi all! *waves* and welcome to our blog. This time around we’re going to be interviewing one of our Magisto Pro users, hearing her story, and learning all about how she uses Magisto and video marketing in her daily life ( and on her journey around the world ) Enjoy! Cindy: Hi Myra! Of course, we know you. But for those that don’t could you tell us a little about yourself and what it is you do?

Blogger 40
article thumbnail

Guide: Determining Your Most Important Business Metrics

Ontraport

DETERMINING YOUR MOST IMPORTANT BUSINESS METRICS Monitor, produce and report on both reliable and accurate business data. DOWNLOAD NOW ?. The post Guide: Determining Your Most Important Business Metrics appeared first on The ONTRAPORT Blog.

article thumbnail

Meet: Myra – a Blogger (Before It Was Cool) And A Magisto Pro Us…

Magisto

Hi all! *waves* and welcome to our blog. This time around we’re going to be interviewing one of our Magisto Pro users, hearing her story, and learning all about how she uses Magisto and video marketing in her daily life ( and on her journey around the world ) Enjoy! Cindy: Hi Myra! Of course, we know you. But for those that don’t could you tell us a little about yourself and what it is you do?

Blogger 40
article thumbnail

How to Choose the Right Ecommerce Software For Your Business

Ontraport

As consumers, we love to have options — selecting everything from our lunch sandwich ingredients to our must-have new car features — but sometimes too many options can get bewildering. When deciding to sell online, you have dozens of software options on the market to choose from to host your site, manage your payments, and […]. The post How to Choose the Right Ecommerce Software For Your Business appeared first on The ONTRAPORT Blog.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Why don’t engineers trust blogs?

Integrated B2B

A blog can be many things. Fashion, food and lifestyle bloggers saturate the internet with millions of posts daily. But in B2B, do engineers have the same love affair with blogs? When engineers were asked what source of blog content they think is credible , nine out of 10 thought industry association blogs were the most credible. Independent blogs, on the other hand, were less popular.

article thumbnail

[Quiz] What Kind of Advertiser Are You?

Outbrain

Ever wondered how your personality affects your career as an advertiser? If you work in advertising – whether creative or tech – your individuality will inevitably shine through. It will impact how you approach the creative process, the way you work with your advertising team, what inspires you, and the type of ads you create. Your personality already played a significant role in choosing to become an advertiser in the first place.

article thumbnail

The Marketer’s Guide to User-Generated Content

Zoominfo

Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know.