Content4Demand

AUGUST 11, 2021

With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. So much of that energy is wasted if you’re measuring the wrong things. You need to focus on revenue-based marketing metrics. Knowing how many people are visiting your website isn’t that useful unless you also have insight into where they’re coming from and how relevant they are.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

Convince & Convert

AUGUST 11, 2021

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

chiefmartech

AUGUST 11, 2021

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.). 70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report

Work Management 141

Work Management Marketing Management Marketing & Strategy Paid Search Agency 141

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.

Social Media 134

Social Media Marketing AI Media Brand Identity 134

BOP Design

AUGUST 11, 2021

You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations. In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation. Pivot Your Business Strategy. As we learned from 2020, successful businesses are nimble and able to pivot quickly when the market demands it.

Tips 126

Tips Work Management Marketing Management Cold Calling 126

The Daily Egg

AUGUST 11, 2021

Ensuring accurate payroll is an important, but often overlooked, part of operating a business. Our comprehensive guide will break down the key. The post The Complete Guide to Payroll Audits appeared first on The Daily Egg.

Business 117

Business 117

Heinz Marketing

AUGUST 11, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. A successful marketing strategy involves strong inter-department alignment. It is crucial for sales and marketing to be aligned. For a greater marketing conversion, you need an efficient sales program. For efficient and more predictable sales, you need a solid marketing program. You need a cohesive approach that includes both sales and marketing.

Campaigns 115

Campaigns Planning Marketing Management Paid Search Agency 115

Martech

AUGUST 11, 2021

Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The email? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. And nervous. If I’m waiting for contact lenses to arrive in the mail, I’m aware of the many steps between the confirmation email I received, the helpline I can call, and the in-store associates behind the counter who can re-confirm to me that my new eyes a

Google 115

Google Marketing Automation Services Work Management Marketing Management 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 11, 2021

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading → The post How To Adapt Your Content To Get Found in the Conversational Search Era appeared first on Content Marketing Institute.

Conversion 114

Conversion Content Keywords Search Marketing 114

Search Engine Journal

AUGUST 11, 2021

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out. The post Which Content Creators Are Using YouTube Shorts (And Why)? appeared first on Search Engine Journal.

Youtube 112

Youtube Content Examples 112

Martech

AUGUST 11, 2021

Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk as they explore the impact of artificial intelligence on your customer.

Loyalty 108

Loyalty Relevance Ad Building Personalization 108

Search Engine Journal

AUGUST 11, 2021

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer To WYSIWYG appeared first on Search Engine Journal.

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111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. No one has higher standards than millennials, who are playing a bigger role in buying committees as their careers progress. According to TrustRadius , 60% of all B2B tech buyers are millennials. They also represent 51% of lead buyers and financial approvers — more than any other generational cohort.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Search Engine Journal

AUGUST 11, 2021

CrUX July 2021 Core Web Vitals scores are in. WordPress makes steady improvements but so does Wix. This how they measure up The post WordPress vs Wix: CrUX CWV Scores Show a Clear Winner appeared first on Search Engine Journal.

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SmartBug Media

AUGUST 11, 2021

In today’s digital world, applying for universities is a vastly different experience than it was ten years ago. Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Search Engine Journal

AUGUST 11, 2021

We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help. The post Web Accessibility for the Human Experience: When We Can Help appeared first on Search Engine Journal.

Product 105

Product 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

AUGUST 11, 2021

With the right content strategy and execution, content marketing has the power to deliver profits, even if traffic is declining. But what’s the secret to driving sales with content? We’ve got some ideas to share that are actionable for any enterprise content team.

Traffic 94

Traffic Content Marketing Strategy Marketing & Strategy 94

Search Engine Journal

AUGUST 11, 2021

Human behavior drives classic marketing principles. Here's how to use this knowledge in Google Ads copywriting for better-performing ads. The post 10 Classic Tips to Write Effective Google Ads Copy appeared first on Search Engine Journal.

Google 99

Google Ads Effectiveness Tips 99

Moz

AUGUST 11, 2021

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.

Fulfillment 80

Fulfillment Intent SEO Conversion 80

Search Engine Journal

AUGUST 11, 2021

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back on 15 Years of Google Trends Data appeared first on Search Engine Journal.

Google 87

Google Trends Tips Tools 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Optinmonster

AUGUST 11, 2021

Are you looking for the right SMS marketing plugins to connect with your audience and drive more conversions? SMS marketing is one of the best tools at your disposal. It allows you to directly contact your potential leads with exciting promotions and offers. Plus, SMS is well-known for having high open rates and larger amounts of user engagement than other marketing channels.

SMS 64

SMS Planning Work Management Marketing Management 64

Search Engine Journal

AUGUST 11, 2021

Learn about Cumulative Layout Shift (CLS): what it is, how it happens, how to measure it, and why it's part of Core Web Vitals. The post Cumulative Layout Shift – Overview of 2021 Google Ranking Factor appeared first on Search Engine Journal.

Google 77

Google SEO 77

Benchmark Email

AUGUST 11, 2021

Email newsletters are an extremely popular route of communication for the majority of businesses. In fact, if you just check your email inbox, there is almost a 100% chance that you have received some sort of newsletter in the past couple of days. In fact, over 80% of B2B marketers make use of email newsletters… The post How To Start An Email Newsletter With Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 59

Advertising Benchmark Newsletter Email Marketing B2B Marketing 59

RebelMouse

AUGUST 11, 2021

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance. Our SEO technology centers around best practices for search, including detailed metadata that will help Google's site crawler identify, index, and rank your content quickly.

SEO 52

SEO Lead Scoring Lead Ranking CMS Development 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Exo B2B

AUGUST 11, 2021

Oh, really? The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Outgrow

AUGUST 11, 2021

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Jonathan Kazarian for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jonathan and here’s what we discussed – . How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Programmatic ad placements require additional estimations and calculations to create a proper media plan. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52