SendX

DECEMBER 21, 2021

Do you get any response from the employees when you send a newsletter?

Newsletter 316

Newsletter Companies 316

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

SEMrush

DECEMBER 21, 2021

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide.

SEO 145

SEO Optimization Link Building Ad Building 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

DECEMBER 21, 2021

What do E-A-T and YMYL stand for, and how do they factor into your on-page SEO strategy? The post E-A-T & YMYL: How To Boost Your On-Page SEO appeared first on Search Engine Journal.

SEO 135

SEO 135

Search Engine Journal

DECEMBER 21, 2021

Google's John Mueller explains Google's position on using brand mentions for ranking purposes The post Google’s John Mueller on Brand Mentions appeared first on Search Engine Journal.

Brand Identity 128

Brand Identity Branding Google Positioning 128

Liveintent

DECEMBER 21, 2021

By now, we all understand that the deprecation of cookies has major implications for digital advertising. Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of id

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Content Marketing Institute

DECEMBER 21, 2021

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success. Continue reading → The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

Content 128

Content Network Marketing Content Marketing Paid Search Agency 128

Liveintent

DECEMBER 21, 2021

It’s that time of the year again when we become simultaneously filled with joy and dread as we think back on all the things we did and didn’t accomplish in the last 365 days — just kidding! Well, sort of anyway. With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. For the 9 percent of brands that don’t, here’s the skinny on why it’s so crucial to start: Establish a brand story. Organically attract strong leads with engaging and educational content. Provide readers with the information they need to make a purchase decision.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. “What that means is that the integration with other applications in your stack, and the visibility and control you gain, will provide you with the ability to make decisions on the fly.”. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Campaigns 109

Campaigns Digital Asset Management Paid Search Agency Enterprise Management 109

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

DECEMBER 21, 2021

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure not to repeat them when offering your services. Read on to learn about the top 11 challenges of content outsourcing. Then discover 6 concrete actions content providers can take to keep improving their services in the future.

Content 105

Content Service Business 105

Martech

DECEMBER 21, 2021

Good morning, Marketers, are you getting chatty? With more and more customers “up for grabs,” as yesterday’s Daily Brief put it, are you relying on chat technology to engage them and retain their attention? And if you’re doing it at scale, are you using chatbots? Chatbots have been with us for a while now but a lot of them still seem stuck in the primitive mode of referring you to a live agent if they’re automated dropdown list of replies doesn’t answer your question.

Automation 101

Automation Google Conversion Generation 101

Visitor Queue

DECEMBER 21, 2021

The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […].

Advertisements 100

Advertisements Advertising SEM Paid Search Agency 100

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Mi

Advertising Agencies 100

Advertising Agencies Marketing Management Paid Search Agency Advertisements 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Choozle

DECEMBER 21, 2021

One of Chooze’s top priorities now, and since the beginning of the company, is a culture that supports the whole wellbeing of employees. We strive to create a culture where employee happiness is top-of-mind, and in turn a happy office, as we grow and continue to welcome new Choozler’s to the team. We focus on our team’s growth, balance, and learning opportunities to ensure everyone is thriving both in and outside of the office.

Education 99

Education Class Positioning Spending 99

Lake B2B

DECEMBER 21, 2021

Discover how you can use firmographic data of your target audience for better conversions. Know the best way to ensure email list reaches only the right customers who want to buy. There is no point of running marketing campaigns for erroneous audience sets – a majority of demo sign-ups with no intention for purchase either […]. The post The 6 Firmographic Insights to Convert High Quality Leads in 2022 appeared first on Blog.

High Quality Lead 98

High Quality Lead Leads Lead Marketing Qualified Leads 98

Benchmark Email

DECEMBER 21, 2021

There are lots of benefits to a well-planned content marketing strategy. Whether you’re after raising brand awareness, building authority, boosting organic traffic, or increasing conversion rates on your website, you’ll find that there are a few approaches that always work better than others. For one, focusing your attention on quality instead of quantity might not… The post 6 Tips for Creating More Shareable Content (With Examples) appeared first on Benchmark Email.

Examples 98

Examples Tips Advertising Benchmark Content 98

Salesforce Marketing Cloud

DECEMBER 21, 2021

In a world where there are at least 175 billion nuances to speech, how we speak – not just what we say – becomes all the more important. When dealing with robotics and natural language processing, these nuances make the difference between success and entry into the uncanny valley. This is one of many trends coming up in the new year. Others, related to artificial intelligence (AI), will profoundly alter the way we live, work, and interact with technology.

Trends 98

Trends Ethics Lead Ranking eCommerce 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SEMrush

DECEMBER 21, 2021

Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach.

Link Building 122

Link Building Outreach Ad Building Tips 122

BenchmarkONE

DECEMBER 21, 2021

If you’re looking to grow your business , partnerships are an extremely valuable way for you to do so. . Why? Well, partnerships can help to get your product in front of more people, bolster your team, and get access to resources. But how do you go about building strategic partnerships ? You can’t just snap your fingers and expect that to happen, right?

Outreach 92

Outreach Startups CAN-SPAM Advertising Agencies 92

DivvyHQ

DECEMBER 21, 2021

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. Might it be a good fit for your company? If you're planning to experiment with it in 2022, here is some guidance from guest contributor Alex Lysak, CEO of SEOBrothers.

Buzz 88

Buzz Ad Building Business Social Media 88

MarketMuse

DECEMBER 21, 2021

All the log file analysis tools on our list are designed to help you increase your SERP ranking and boost organic traffic. You only need to choose the one that suits your needs the best.

Analysis 86

Analysis Tools SERP SEO 86

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Interactions

DECEMBER 21, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket solutions to businesses. While I applaud all the folks who insist that B2B is like B2C because we’re marketing to people, it’s a sentiment that’s slightly misplaced.

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Hubspot

DECEMBER 21, 2021

This post originally appeared on HubSpot's Agency blog. For more content like this, subscribe to Agency. Think back to the best boss you ever had. What were they like? What made them so great? Odds are, their "X factor" was an embodiment of key leadership traits — ones that inspired, motivated, and empowered everyone around them. It's these traits that transform mediocre leaders into outstanding ones.

Thought Leadership 87

Thought Leadership Work Management Lead Scoring Lead Ranking 87

Computer Market Research

DECEMBER 21, 2021

When it comes to offering partner incentives, volume incentive rebates (or VIRs) are considered the most common. These are also usually the most effective, designed to create a mutually beneficial relationship between vendors and distributors. While incentivizing distributors to achieve high sales volumes, vendors remain protected from partners’ over-promising.

Practices 60

Practices Work Management Marketing Management Budget Programs 60