Fri.Oct 08, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Content Marketing Institute

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience.

How to Embrace and Model Self-Care

Biznology

This week’s collection reflects on the importance of recognizing and attending to a key aspect of self-care: our mental health. This seems obvious, important and necessary.

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Why every marketing strategy should be a Learning Strategy

Velocity Partners

Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let's fix that

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal. News SEO

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

HG Web Developer Jon Martin Masters the Malibu Triathlon

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. Triple Ironman, steadfast team member, and HG Web Developer Jon Martin is at it again.

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DivvyHQ vs. Wrike: Comparing Content Marketing Platforms

DivvyHQ

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. But researching platforms to find the ideal tool is typically not a streamlined process. Need some help? Here's a head-to-head comparison of DivvyHQ vs. Wrike.

Google is Developing ‘Big Moments’ Feature For Breaking News via @sejournal, @MattGSouthern

Search Engine Journal

Google is reportedly developing a new search feature called "Big Moments" to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For Breaking News appeared first on Search Engine Journal. News SEO

Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis.

YouTube Rolls Out Automatic Live Captions to All Channels via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. The post YouTube Rolls Out Automatic Live Captions to All Channels appeared first on Search Engine Journal. News YouTube

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How to Create a Popup Subscription Button (in under 5 Minutes)

Optinmonster

Do you need to learn how to create a popup subscription button? Popup subscription buttons are a simple and effective way to grow your email list and get messages to your target audience. So, if you want to convert traffic over to your list, this is a smart way to go.

E-A-T & Link Building: A Guide to Evaluating Prospects via @sejournal, @_kevinrowe

Search Engine Journal

E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal. Link Building SEO

On-Page SEO – A Comprehensive Guide to On-Page Optimization

seo.co

Technical SEO is split into two main worlds: onsite and offsite optimization. Onsite optimization refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual landing pages.

E-A-T & Link Building: A Guide to Evaluating Prospects via @sejournal, @_kevinrowe

Search Engine Journal

E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal. Link Building SEO

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to Get In Front of the Decision Maker (CogMar Process E)

Ignite

The B2B sales cycle may be a complex process with lots of variables and decision-makers but it plays a crucial role in helping you gain life-long advocates of your brand.

A Complete Guide to Google Ads Editor via @sejournal, @beyondthepaid

Search Engine Journal

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here's everything you need to know about Google Ads Editor. The post A Complete Guide to Google Ads Editor appeared first on Search Engine Journal. Paid Search

What is a Sales Associate & How to Be a Great One

Hubspot

Retail is a pillar of the United States' economy — one that's projected to generate an estimated $5.35 trillion in 2025 — and a staple of our day-to-day lives. It's prevalent to the point that we often take both it and the over 4.6 million workers that sustain it for granted. But that $5.35

Why Search Console and Analytics Differ in Discover Reporting via @sejournal, @martinibuster

Search Engine Journal

John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared first on Search Engine Journal. News SEO

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

It’s Time To Crush Your Marketing Campaign Plan

Pam Didner

Facebook. Twitter. LinkedIn. The end goal of marketing is to build awareness and drive demand for our products and services. One way to achieve that is to create a campaign for an extended period.

Plan 59

Secure Video Sharing for Financial Services

Vidyard

Financial services is an industry built on trust. Clients rely on you to keep their money safe, give them sage advice, and make decisions with their best interest in mind.

The Importance of Good Customer Experience

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing. Think about all the times you had a really great experience as a customer- the way you felt after those experiences.

Hot Take: The Impact of Challenging Beauty Standards

Traackr

See the Indigenous-owned beauty brands and Indigenous creators who are challenging the colonial standards of beauty in diverse and complex ways

Brand 52

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Content Hit List

Content4Demand

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. B2BMX Is Back!

List 52

Best Sales Prospecting Tools for 2022

SalesIntel

Prospecting tools are an essential element of the sales process. Prospecting is considered the most difficult aspect of the sales process by more than 40% of salespeople. Sales prospecting software enables sales representatives to conduct focused searches for prospects with real-time data points.

A Day in the Life of Working at a Remote Agency [Maui Edition]

SmartBug Media

One major change we saw coming out of the pandemic was an industry-wide shift towards remote work. All the sudden every company that could start offering the flexibility of working remotely, did.

Work 52

Data-Driven Marketing: 5 Best Strategies to Achieve Better Marketing Results

Valasys

In a competitive business world, only the companies that leverage the right data will come out on top.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.