Content Marketing Institute
OCTOBER 8, 2021
Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading → The post 3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown appeared first on Content Marketing Institute.
Convince & Convert
OCTOBER 8, 2021
You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme
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Smashmouth Marketing
OCTOBER 8, 2021
Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation , as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence. Sales says the leads are good enough (or there aren't enough) and marketing says the sales team needs to address those leads better.
Search Engine Journal
OCTOBER 8, 2021
Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO. The post 10 of the Worst SEO Mistakes Even the Experts Make appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 8, 2021
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.
Search Engine Journal
OCTOBER 8, 2021
Google is reportedly developing a new search feature called "Big Moments" to highlight important information about breaking news events in real-time. The post Google is Developing ‘Big Moments’ Feature For Breaking News appeared first on Search Engine Journal.
Heinz Marketing
OCTOBER 8, 2021
By Carly Bauer , Marketing Coordinator at Heinz Marketing. Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. The feelings you felt after those experiences were probably very different, right?
Search Engine Journal
OCTOBER 8, 2021
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
OCTOBER 8, 2021
Job offer letters are a formal way to tell your candidates that they’ve been selected for employment. If you’ve never done this. The post How to Write a Job Offer Letter appeared first on The Daily Egg.
Search Engine Journal
OCTOBER 8, 2021
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. The post YouTube Rolls Out Automatic Live Captions to All Channels appeared first on Search Engine Journal.
Lake B2B
OCTOBER 8, 2021
Take a long, hard look at your marketing practices. Done? Now, be honest with yourself – does it look like you’re in a hurry to make profits? If you’re unsure about the answer, on a scale of 1 to 10, how much would you rate your customer engagement strategies? If the rating went anywhere below […]. The post Using Customer Data to Drive Better Customer Engagement: A Guide appeared first on Blog.
Search Engine Journal
OCTOBER 8, 2021
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here's everything you need to know about Google Ads Editor. The post A Complete Guide to Google Ads Editor appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Daily Egg
OCTOBER 8, 2021
Your choice of business structure has long-reaching repercussions. It’s why many businesses are structured as limited liability companies (LLCs) that offer several. The post 7 Easy Steps to Start an LLC appeared first on The Daily Egg.
Search Engine Journal
OCTOBER 8, 2021
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site. The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal.
Velocity Partners
OCTOBER 8, 2021
Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let's fix that.
Search Engine Journal
OCTOBER 8, 2021
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic The post Why Search Console and Analytics Differ in Discover Reporting appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
OCTOBER 8, 2021
Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th.
Martech
OCTOBER 8, 2021
G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors.
Stevens & Tate
OCTOBER 8, 2021
There is a good reason why YouTube has become the second biggest search engine – digital video is the new home of action for marketers. Through real estate video marketing, homebuilders and other real estate professionals have discovered an easy way to engage with the audience and increase their conversion rates online. You can use videos for every marketing effort for your property, from neighborhood guides to virtual tours.
Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
SendGrid
OCTOBER 8, 2021
Purchasing a new email service provider is not a decision to be taken lightly. Email is one of the most reliable ways to communicate with your customers and implementing new software is a time-consuming and costly endeavor, so you’ll want to ensure you pick the right solution for your business the first time around. When […]. The post How to Find an Email Service Provider For Your Business appeared first on SendGrid.
DivvyHQ
OCTOBER 8, 2021
Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. But researching platforms to find the ideal tool is typically not a streamlined process. Need some help? Here's a head-to-head comparison of DivvyHQ vs. Wrike. Let's see which is the best fit for content marketing teams.
Optinmonster
OCTOBER 8, 2021
Do you need to learn how to create a popup subscription button? Popup subscription buttons are a simple and effective way to grow your email list and get messages to your target audience. So, if you want to convert traffic over to your list, this is a smart way to go. But how exactly does the setup work, especially if you’re not very technical OR strapped for time?
Ignite
OCTOBER 8, 2021
The B2B sales cycle may be a complex process with lots of variables and decision-makers but it plays a crucial role in helping you gain life-long advocates of your brand. You can use all the available marketing tools and strategies, but without the underlying framework for these strategies, chances are, you'll fail. You may end up relaying the wrong or incomplete information, or the right message at the wrong time.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Forrester B2B
OCTOBER 8, 2021
As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.
Drew Neisser
OCTOBER 8, 2021
Ahh, work from home. A concept that became a hashtag overnight as the pandemic shut down offices around the world, relegating entire teams to Zoom squares. Zoom squares that moved away from the area, that enjoyed skipping a long commute, and that were able to maintain high levels of productivity despite the limitations. Zoom squares that nevertheless missed the creative spark that comes from in-person meetings.
RebelMouse
OCTOBER 8, 2021
Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format. Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has i
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