Mon.Sep 21, 2020

MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know

Marketing Insider Group

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience.

Real-time threat detection: why this is the future of cybersecurity


Real-time threat detection increases architecture security by identifying any malicious activity that compromises the IT infrastructure, website security , and data confidentiality.

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How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements.

Five Ways to Boost Your Conversion Rates


Guest post by Natasha Lane. No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The Direct Impact of Email Marketing on Your Company's Sales Growth


If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails.

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More Trending

Understanding the role of voice in martech


30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology.

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User-Generated Content: Let Your Fans Do Content Creation Work for You

Content Marketing Institute

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy.

What is Data Collection and how marketing can use it


Nowadays, data is a digital goldmine, precisely because we live in the digital era. This material enables your company to adjust itself and be more precise with every step it takes. Success in data use lies behind a productive and, mostly, strategic collection.

Announcing: The State of Email Report, Fall 2020 Edition


The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Value of Social Listening in B2B Digital Marketing


Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. .

How marketers are adapting to consumer and ad market trends


In our sixteenth episode of Real Time Banter, Valeria Chisca , VP of Digital Marketing at Rue Gilt Groupe, joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss how marketers are adapting to consumer and ad market trends.

Why the Future of Marketing is All About Content


The rules for marketing success are being rewritten at this very moment. With easy access to information today – thanks to the internet and social media – consumers can cherry-pick which brands they support. Because of this, it’s time for companies to rethink traditional marketing tactics.

Everything Marketers Need to Know About Instagram Reels


Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Buyer Persona Breakdown: 10 Components to Understanding Your Audience


After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to? Your answer to that question might be a little complex, and that’s OK. If you find yourself needing to talk to a lot of people, you probably have a few different buyer personas that you’re targeting through your content. This means you probably don’t want to talk to everyone the in same way. What are buyer personas?

Sales and Marketing Alignment is Critical for Virtual Selling Success


When the business world shifted from in-person to virtual this year, B2B sales changed too. Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals.

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How to Create Your Buyer Persona: the What, the Why, and the How


The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it and has put it to use. Why is the Buyer Persona Important for Business? After making an initial market assessment, determining buyer personas is the next logical step in defining marketing, product, and the overall business strategy.

Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness


Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether. Is content marketing a better solution? Let's dig into the options and alternatives available for brands.

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3 Ways in Which Your Sales Benefit from Sales Enablement Tools

SmartBug Media

Are your marketing and sales teams struggling to drive leads and close sales? Do you feel there’s room for improvement? Sales enablement tools might be exactly what you need. Imagine coaching a team without a playbook, or directing a movie or a play without a script.

This Week in Commerce: How a cosmetologist made $1,500 pre-selling his course with ConvertKit Commerce 


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

A step back: IDFA’s impact on the advertising ecosystem


30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Promote safety protocols to attract wary customers back into stores


Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! Even months after some of those public spaces reopened, many people still need convincing.

The Last Thing Anybody Needs is Another Boring Virtual Event

Lead Liaison

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M.

Behind the Scenes of a Major Product Launch: Keys to Success


I’m James Davison, Chief Product Officer here at InsightSquared taking you behind the scenes of our Revenue Intelligence Platform launch. . Let’s start with the obvious. Product launches are HARD. There are a million details, months of work, huge investment in both capital and resources.

3 Ways to Measure Sales Success within Marketing


As a marketer, you’re on the hook for a lot. The list is actually too long to put here. Because of this, the relationship with your sales department’s success typically falls by the wayside. That’s understandable.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.