Navigate the Channel
JULY 24, 2018
Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by.
Kapost
JULY 24, 2018
Marketer to marketer, I’d like to share a story of vulnerability: a time when, despite the best intentions, my team launched a campaign that wasn’t up to par. This story. The post How to Launch an eBook All Wrong—Plus How to Do it Right appeared first on Kapost Content Marketing Blog.
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Marketing Insider Group
JULY 24, 2018
No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].
KoMarketing Associates
JULY 24, 2018
Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JULY 24, 2018
To start a business, you need seed money — something to work with in order to get started and get through that first round of expenses. There are a few different ways to get that money including: saving up your own money, taking out a loan, asking for investments, and crowdfunding. That last one is […]. The post How to Successfully Market Your Crowdfunding Project appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Act-On
JULY 24, 2018
Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts.
NuSpark Consulting
JULY 24, 2018
Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable TV. >. The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing.
Adobe Experience Cloud Blog
JULY 24, 2018
Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing them with money or external benefits, but because they love your product, your service, and what you stand for. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for.
Content Marketing Institute
JULY 24, 2018
What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the budget would be, I would start with a list of everything we wanted to accomplish, then plot them on a grid that ranks efforts from low to high effort
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandpoint
JULY 24, 2018
Social media is a blessing and a curse. It’s easier than ever for people to directly connect with a brand and submit complaints. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. But we don’t want that to happen to you. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.
Oktopost
JULY 24, 2018
You’ve drunk the Kool-Aid on employee advocacy. You’ve realized that your employees make a compelling force multiplier for social media engagement, and you’ve noticed how much the use of employee advocacy can increase conversion rates. You’ve even taken up two weeks of company time to train your employees in social media best practices. As your […].
Hubspot
JULY 24, 2018
I ended my college baseball career over text. Granted, I didn’t really see eye-to-eye with my coach, and at the time, I didn’t exactly feel like giving him the courtesy of an in-person meeting. But, still, I had respect for him: he gave me the opportunity to continue my baseball career after high school, which lead to some of my fondest college memories.
Only B2B
JULY 24, 2018
15 Reasons Nobody is Opening Your Email How often have you heard people wanting to delete messages in their inbox or having thousands of unread emails? I have. The post appeared first on ONLY B2B.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 24, 2018
There are plenty of reasons you might need a flowchart -- for work, or your personal life. Perhaps you want to find out which fictional boss you are , or decide where you should spend your next vacation. Or, maybe you need to create a flowchart to make hiring decisions, troubleshoot a new product, or outline the best strategy for your next marketing campaign.
SnapApp
JULY 24, 2018
If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey. By gating all our assets we’ve basically created a dynamic that forces buyers away from our website and content.
Fusion Marketing Partners
JULY 24, 2018
Marketing, you’re going to need different metrics if you want to prove your contribution to Growth. In our recent poll, […].
Hubspot
JULY 24, 2018
How many times have you seen the Google logo today? If it’s first thing in the morning, maybe only once or twice. If it’s later in the day, you’re probably up to 15, 20, maybe even 30-plus times. The design is misleadingly simple. There’s a fascinating backstory to the most well-known logo on the internet, and it starts in 1996. Google Logo History. 1996: First Google Logo.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EveryoneSocial
JULY 24, 2018
Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7.
AgencyEA
JULY 24, 2018
You’re inches away from each other. Do you dare look up? You do. They’re looking back. You make eye contact. You both hold the same burning question in your eyes. “Do you want to network with me?”. But neither of you makes a move to speak. The eye contact has been going on too long. You need to break it. You avert your eyes as you reach into your pocket.
Online Marketing Institute
JULY 24, 2018
Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke
JotForm
JULY 24, 2018
What makes for a good wine? We’ve been asking this very question since wild grapes were first fermented in the Areni-1 cave in Vayots Dzor, Armenia. (That was 6000 years ago). You might believe the best wines sit on the highest shelfs, with the highest price tags. But a wine’s quality has nothin.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Strategic-IC
JULY 24, 2018
As our resident GDPR expert, Account Manager Heidi shares the latest information on GDPR, data protection fees, and how they may impact you and your organisation. GDPR and Data Protection Fees: Do I Need To Pay? “Do you know a good GDPR consultant?” “Yes.”. “Can you pass me their email address?” “No!”. That was one of my favourite GDPR memes that did the rounds on 25th May 2018.
Outreach
JULY 24, 2018
This post is the second piece in our Revenue Efficiency for Every Member of the Revenue Organization series. In this post, we detail how CSMs can efficiently and effectively keep up with accounts, increase engagement and reduce churn without increasing resources or bandwidth. Enjoy! What’s the finish line for a salesperson? There’s a certain logic to considering the close of a deal as the end of the sales process — but that framework misses what’s at the center of a business’ long-term success:
Marketing In Real Life
JULY 24, 2018
Advertising in Packaging World reaches nearly 60,000 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page so advertisers would be wise to take full advantage of the exposure and work hard to ensure a healthy return on the investment. Some companies failed. Here are the best ads in the July 2018 issue.
Content Standard
JULY 24, 2018
With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? Now add in today’s rapidly changing news cycle and our instinctive response to adjust strategy to fit with these short-term, clickable trends , and often those in charge of content creation are too busy reacting to really think.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Opt Intelligence
JULY 24, 2018
The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list.
Brandfolder
JULY 24, 2018
Content Delivery Networks (CDNs) are the backbone of the internet that allow for the real-time transfer of digital content, including HTML pages, javascript files, stylesheets, images, and videos. They’re the.
DemandMatrix
JULY 24, 2018
Technographics can help B2B marketers determine which technologies are being used by their target customer base. This understanding of their technology adoption behavior can help identify patterns that in turn lead to more poignant ABM campaigns.
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