Fri.Sep 15, 2017

Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

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Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […]. The post Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik appeared first on Marketing Insider Group.

Digital herds


In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

72 hours in Shanghai in a parallel martech universe


The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas!

FileNet – Adding a Modern Interface to a Legacy ECM

Technology Services Group

As mentioned in multiple posts, TSG has many clients stuck on Legacy ECM tools like FileNet, Documentum and OpenText. While most of the posts here are focused on how to migrate to a modern ECM environment sometimes the burden of moving all of the documents and interfaces can be too daunting.

The Internet Had a Busy Week. Here's What You Missed.


The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value


There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use. The post If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value appeared first on Kapost Content Marketing Blog. Marketing Analytics

Pricing Structures


As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

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Client Testimonials


“Having a robust B2B ecommerce offering is certainly beneficial for our business, increasing sales and reducing costs. Our website is designed to be intuitive, our customers see it as a service for them. Now they can check on our stock levels, their accounts and delivery status. The feedback we gained was tremendous. I believe it’s helped us leapfrog the competition and provide a 24/7 service that was never possible before”. Richard Dean | Upgrade Bikes Ltd.

New Shopfront Features


As an Aspidistra Partner we want to give you the most up to date information regarding the newest features in Shopfront. Latest Features. Feature 1. Feature 2. Feature 3. Partners Portal

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Sales Kit


The Sales Kit for Aspidistra Partners contains key information about the benefits of an Aspidistra ecommerce solution, when selling to your customers. Sales Kit includes: Infographics, containing facts and figures about ecommerce. Postcards, displaying vital information for all business departments on the benefits of using a fully integrated ecommerce solution. Pricing Structure, providing a full breakdown of our prices. Testimonial Pack, including quotes from some of our clients.

Email Templates


Use this range of email templates to send tell your customers everythng they need to know about Shopfront, the UK’s leading B2B ecommerce software. Partners Portal

How to sell an integrated B2B ecommerce solution


Customise this Sage, InDesign Template with your company details and logo so you can send it as a PDF to your prospectives. It tells them all about Aspidistra’s “best in class” Sage integrated B2B ecommerce solution. Partners Portal

FAQ’s From our Partners


What’s the difference between your solution and others? Aspidistra’s solution for B2B ecommerce is Shopfront, a completely unique and individual piece of software developed from the ground up to be B2B, exclusively by Aspidistra Software Ltd. Orders flow seamlessly into Sage or Pegasus Opera with no need for extensive back office teams manually entering orders.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.