Fri.Sep 15, 2017

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Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California. Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment.

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Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […].

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If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value

Kapost

There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use. The post If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value appeared first on Kapost Content Marketing Blog.

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What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds. Despite my frantic clicking, I never had a chance. But even if I had snagged a ticket, my wait for the experience would have just begun.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from the iPhone 7. And even U.S. Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections.

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How to Determine Your Optimal AdWords Budget

Directive Agency

How much should you be spending on Google AdWords? There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some thoughts on how to choose a budget that will work for your company, your industry, and your desired outcomes. What Is the Average B2B Budget for AdWords? . Budgets will inevitably vary by organization depending on financial restrictions and campaign goals.

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Five Ways to Engage Consumers at Music Festivals

AgencyEA

Eighty-five percent of brands consider festival environments a unique platform to engage, activate and reach target audiences. When strategically positioned in the midst of an iconic music festival such as SXSW or Lollapalooza, brands can deliver lasting impressions to thousands of top influencers. Learn how to design and produce a music festival activation that will […].

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A Summer of Marketing at QuanticMind

QuanticMind

When I first joined the Marketing team back in June, I was given a brief idea of what to expect for the summer – a metrics, customer journey mapping, and product documentation project. For the next 13 weeks, I envisioned myself coming in every day just doing work. To my delight, my time at QuanticMind became much more than that. Everything I did was part of a huge learning curve.

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Unveiled: Grand Openings with a Meaningful Impact

AgencyEA

From breaking a bottle of champagne on the bow of a ship to christen a voyage to passing a torch from athlete to athlete until it reaches its final cauldron, opening ceremonies have played a significant role in history. Among these ceremonies is the pervasive ribbon-cutting. Traditionally ribbon-cuttings were simple ceremonies where a standard-sized ribbon […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Digital herds

Biznology

In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.” In one of its most captivating episodes, “ The Big Man Can’t Shoot ,” Gladwell wonders why Wilt Chamberlain, one of the best basketball players of all time, decided to NOT fix one of the only flaws in his game—shooting free throws—even though he knew exactly the recipe to do it well.

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How the Rise of Data is Fueling ABM Success

Adobe Experience Cloud Blog

We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. It forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence —a technological revolution that’s already changing the face of every industry it touches.

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Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas! Writing this book has been an incredible experience, yet it’s also been one of the hardest things I’ve ever done.

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The 10 Commandments of Email Marketing

Sharpspring

In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. If you’re considering email marketing for the first time or looking for ways to upgrade your current strategy, there are a few things you should know.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.