Fri.Sep 15, 2017

Digital herds


In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas!

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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FileNet – Adding a Modern Interface to a Legacy ECM

Technology Services Group

As mentioned in multiple posts, TSG has many clients stuck on Legacy ECM tools like FileNet, Documentum and OpenText. While most of the posts here are focused on how to migrate to a modern ECM environment sometimes the burden of moving all of the documents and interfaces can be too daunting.

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value


There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use. The post If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value appeared first on Kapost Content Marketing Blog. Marketing Analytics

72 hours in Shanghai in a parallel martech universe


The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent.

Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […]. The post Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik appeared first on Marketing Insider Group.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Pricing Structures


As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

Client Testimonials


“Having a robust B2B ecommerce offering is certainly beneficial for our business, increasing sales and reducing costs. Our website is designed to be intuitive, our customers see it as a service for them. Now they can check on our stock levels, their accounts and delivery status. The feedback we gained was tremendous. I believe it’s helped us leapfrog the competition and provide a 24/7 service that was never possible before”. Richard Dean | Upgrade Bikes Ltd.

New Shopfront Features


As an Aspidistra Partner we want to give you the most up to date information regarding the newest features in Shopfront. Latest Features. Feature 1. Feature 2. Feature 3. Partners Portal

Sales Kit


The Sales Kit for Aspidistra Partners contains key information about the benefits of an Aspidistra ecommerce solution, when selling to your customers. Sales Kit includes: Infographics, containing facts and figures about ecommerce. Postcards, displaying vital information for all business departments on the benefits of using a fully integrated ecommerce solution. Pricing Structure, providing a full breakdown of our prices. Testimonial Pack, including quotes from some of our clients.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Email Templates


Use this range of email templates to send tell your customers everythng they need to know about Shopfront, the UK’s leading B2B ecommerce software. Partners Portal

How to sell an integrated B2B ecommerce solution


Customise this Sage, InDesign Template with your company details and logo so you can send it as a PDF to your prospectives. It tells them all about Aspidistra’s “best in class” Sage integrated B2B ecommerce solution. Partners Portal

FAQ’s From our Partners


What’s the difference between your solution and others? Aspidistra’s solution for B2B ecommerce is Shopfront, a completely unique and individual piece of software developed from the ground up to be B2B, exclusively by Aspidistra Software Ltd. Orders flow seamlessly into Sage or Pegasus Opera with no need for extensive back office teams manually entering orders.