Fri.Sep 15, 2017

Digital herds

Biznology

In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

Trending Sources

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas!

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value

Kapost

There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use. The post If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value appeared first on Kapost Content Marketing Blog. Marketing Analytics

72 hours in Shanghai in a parallel martech universe

chiefmartech

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent.

Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […]. The post Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik appeared first on Marketing Insider Group.

Pricing Structures

Aspidistra

As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

Client Testimonials

Aspidistra

“Having a robust B2B ecommerce offering is certainly beneficial for our business, increasing sales and reducing costs. Our website is designed to be intuitive, our customers see it as a service for them. Now they can check on our stock levels, their accounts and delivery status. The feedback we gained was tremendous. I believe it’s helped us leapfrog the competition and provide a 24/7 service that was never possible before”. Richard Dean | Upgrade Bikes Ltd.

New Shopfront Features

Aspidistra

As an Aspidistra Partner we want to give you the most up to date information regarding the newest features in Shopfront. Latest Features. Feature 1. Feature 2. Feature 3. Partners Portal

Sales Kit

Aspidistra

The Sales Kit for Aspidistra Partners contains key information about the benefits of an Aspidistra ecommerce solution, when selling to your customers. Sales Kit includes: Infographics, containing facts and figures about ecommerce. Postcards, displaying vital information for all business departments on the benefits of using a fully integrated ecommerce solution. Pricing Structure, providing a full breakdown of our prices. Testimonial Pack, including quotes from some of our clients.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Email Templates

Aspidistra

Use this range of email templates to send tell your customers everythng they need to know about Shopfront, the UK’s leading B2B ecommerce software. Partners Portal

How to sell an integrated B2B ecommerce solution

Aspidistra

Customise this Sage, InDesign Template with your company details and logo so you can send it as a PDF to your prospectives. It tells them all about Aspidistra’s “best in class” Sage integrated B2B ecommerce solution. Partners Portal

B2B 0

FAQ’s From our Partners

Aspidistra

What’s the difference between your solution and others? Aspidistra’s solution for B2B ecommerce is Shopfront, a completely unique and individual piece of software developed from the ground up to be B2B, exclusively by Aspidistra Software Ltd. Orders flow seamlessly into Sage or Pegasus Opera with no need for extensive back office teams manually entering orders.