Fri.Sep 15, 2017

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

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Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […]. The post Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik appeared first on Marketing Insider Group.

Digital herds


In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

More Trending

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

72 hours in Shanghai in a parallel martech universe


The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent.

The Internet Had a Busy Week. Here's What You Missed.


The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas!

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

FileNet – Adding a Modern Interface to a Legacy ECM

Technology Services Group

As mentioned in multiple posts, TSG has many clients stuck on Legacy ECM tools like FileNet, Documentum and OpenText. While most of the posts here are focused on how to migrate to a modern ECM environment sometimes the burden of moving all of the documents and interfaces can be too daunting.

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value


There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use. The post If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value appeared first on Kapost Content Marketing Blog. Marketing Analytics

Pricing Structures


As an Aspidistra Partner we are able to give you a full break down of our pricing structure. This can be used to give your customers an insight into the potential cost of a fully integrated ecommerce solution. Partners Portal

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Client Testimonials


“Having a robust B2B ecommerce offering is certainly beneficial for our business, increasing sales and reducing costs. Our website is designed to be intuitive, our customers see it as a service for them. Now they can check on our stock levels, their accounts and delivery status. The feedback we gained was tremendous. I believe it’s helped us leapfrog the competition and provide a 24/7 service that was never possible before”. Richard Dean | Upgrade Bikes Ltd.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

New Shopfront Features


As an Aspidistra Partner we want to give you the most up to date information regarding the newest features in Shopfront. Latest Features. Feature 1. Feature 2. Feature 3. Partners Portal

Sales Kit


The Sales Kit for Aspidistra Partners contains key information about the benefits of an Aspidistra ecommerce solution, when selling to your customers. Sales Kit includes: Infographics, containing facts and figures about ecommerce. Postcards, displaying vital information for all business departments on the benefits of using a fully integrated ecommerce solution. Pricing Structure, providing a full breakdown of our prices. Testimonial Pack, including quotes from some of our clients.

Email Templates


Use this range of email templates to send tell your customers everythng they need to know about Shopfront, the UK’s leading B2B ecommerce software. Partners Portal

How to sell an integrated B2B ecommerce solution


Customise this Sage, InDesign Template with your company details and logo so you can send it as a PDF to your prospectives. It tells them all about Aspidistra’s “best in class” Sage integrated B2B ecommerce solution. Partners Portal

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

FAQ’s From our Partners


What’s the difference between your solution and others? Aspidistra’s solution for B2B ecommerce is Shopfront, a completely unique and individual piece of software developed from the ground up to be B2B, exclusively by Aspidistra Software Ltd. Orders flow seamlessly into Sage or Pegasus Opera with no need for extensive back office teams manually entering orders.

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