Fri.Sep 15, 2017

Digital herds

Biznology

In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.”

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

Trending Sources

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it.

How the Rise of Data is Fueling ABM Success

Modern B2B Marketing

We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

B2B 16

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik

Marketing Insider Group

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […]. The post Weekend Reading: “The Sales Survival Handbook” by Ken Kupchik appeared first on Marketing Insider Group.

Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.