SmartBug Media

JUNE 16, 2021

Brand messaging isn’t just a trendy marketing phrase. It’s a powerful strategy that weaves together all of your business’s content and processes. According to HubSpot’s definition, “brand messaging is the way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your messaging can inspire and motivate them, making them want to buy your product.”.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account.

Social Media 262

Social Media Media Content Linkedin 262

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year’s attendance numbers and the hours of webinar content consumed increased 290%.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

The Daily Egg

JUNE 16, 2021

This expansive guide covers the key elements of a high-quality website and shows you how to implement them. We’ll dive deep into quick tips and long-term strategies alike—both of which can be applied by complete beginners. Why Creating a High-Quality Is So Important The differences between good websites and bad websites are fairly easy to […].

High Quality Lead 130

High Quality Lead Marketing Websites Tips 130

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. That’s not only very sad – it’s insanely risky. I have a couple of theories about why this situation exists at almost all large organizations doing social media at scale: • CIOs, CTOs and CROs are simply

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Benchmark Email

JUNE 16, 2021

No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. These prevent your emails from ending up in your subscribers’ inboxes, which, as you might expect, is going to… The post Is Your Email Blacklisted?

Advertising Benchmark 128

Advertising Benchmark Email Marketing Marketing 128

Heinz Marketing

JUNE 16, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is sales and marketing alignment? Is your organization ready for a culture shift? Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate cohesively towards a common business objective. Wherein, not only are group goals met, but everyone feels like they have contributed to the organization’s overall success.

Organization 126

Organization Top of Funnel Barriers Marketing Funnels 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Content Marketing Institute

JUNE 16, 2021

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading → The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute.

Research 122

Research Ad Building Best Practices Content 122

The Daily Egg

JUNE 16, 2021

Image optimization is the process of reducing the file size of an image without sacrificing its quality. If your website is having performance issues, including slow page loading times, image optimization can help resolve your problems. Why Optimizing Images For a Website is Worth It Images and other visual content are valuable assets to all […].

Optimization 122

Optimization Marketing Websites Process Content 122

ConvertKit

JUNE 16, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

JUNE 16, 2021

Content marketing as a strategy centers around the idea that providing value to readers will eventually convert them to customers. But, content creation isn’t just about the direct funnel from Google to your site to sales. Your content can and should help your peers, too – even those who might be seen as your competition. A… The post How to Get Other Sites to Link to Your Content (and Why You Should) appeared first on Benchmark Email.

Peer-to-peer 102

Peer-to-peer Top of Funnel Advertising Benchmark Content 102

Brandfolder

JUNE 16, 2021

There are over [256 million digital buyers]([link] "Statistics on digital buyers in the US"){:target="_blank"} in the United States alone. With such a large online market, a solid digital brand management.

Brand Identity 98

Brand Identity Branding Statistics Online Marketing 98

LeanData

JUNE 16, 2021

I know I’m dating myself with this “Tastes great! Less filling!” reference so, for those of you who aren’t quite Gen X or Xennials, allow me to introduce you to one of the longest-running ad campaigns in history, starring some of the greatest actors and sports stars of its time vociferously debating the actual merits of Miller Lite. . Sure, most of the content’s quite dated, and some of the stars are completely unrecognizable today, but shout “Tastes great!

Zoominfo 98

Zoominfo Lead Ranking API Leads 98

Vision6

JUNE 16, 2021

Planning an event can be stressful. There are heaps of moving parts and important deadlines, but none of that matters if people don’t turn up. Your invitation email is one way you can notify people about your event and get them to register their interest. However, if your email doesn’t appeal to them, it can turn them off your event immediately. You need to put your best foot forward, but how?

Marketing Analytics Tools 98

Marketing Analytics Tools Template CAN-SPAM Paper 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Metadata

JUNE 16, 2021

This is the fifth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. And giving you new, actionable tactics to implement today. Why do so many B2B landing pages fail to convert well?

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Search Engine Journal

JUNE 16, 2021

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. The post How to Write a Winning About Us Page: 8 Dos and Don’ts appeared first on Search Engine Journal.

Organization 96

Organization SEO Content Marketing Content 96

Bannersnack

JUNE 16, 2021

29 minutes read There’s something to be said about being gutsy in marketing. With so many examples of impeccable instincts and flawless executions, it seems like being bold is a day-to-day occurrence (and requirement) of being a good marketer. But do you know what does require a huge amount of courage and ownership? Taking on a rebrand of a company and product that has millions of users.

CMO 96

CMO Paid Search Agency Companies Organization 96

Search Engine Journal

JUNE 16, 2021

Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns. The post How to Avoid SEO Disaster During a Website Redesign appeared first on Search Engine Journal.

SEO 95

SEO Marketing Websites 95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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MindFire

JUNE 16, 2021

These posts are worth $67,629.67— Over the last five months, my posts received: 1,272,191 views 3.03% engagement 55 comments p/post (average) To understand what’s working, how you can do the same, and why these posts are worth $67,629.67 in FREE organic reach, I recorded this short video for you ? I’ll show you: [1] Analysis of all 113 posts, stats for each, and examples [2] Which post type gets the most views (this surprised me) [3] The unexpected number of hashtags that seemed to w

Linkedin 94

Linkedin Research Stats Analysis 94

Search Engine Journal

JUNE 16, 2021

Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns. The post How to Avoid SEO Disaster During a Website Redesign appeared first on Search Engine Journal.

SEO 93

SEO Marketing Websites 93

SEMrush

JUNE 16, 2021

Submitting a sitemap directly helps Google’s crawl bots index your site and determine its relevance. We‘ll share how to submit your sitemap to Google.

Google 102

Google Relevance SEO 102

Search Engine Journal

JUNE 16, 2021

Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more). The post How to Use Machine Learning for SEO Competitor Research appeared first on Search Engine Journal.

Research 92

Research SEO Statistics Relevance 92

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution.

Brand Identity 99

Brand Identity Branding Work Management Differentiation 99

Content Standard

JUNE 16, 2021

When principles, goals, and ideals align, magic happens. Maybe it comes in the form of a first date you instantly click with or a business partner whose feedback you always look forward to—regardless, the common thread is that the conversation is free-flowing and natural. Something similar happens when a freelance content creator finds a company that has a brand purpose or value they share.

Brand Identity 83

Brand Identity Branding Work Management Customer Surveys 83

Search Engine Journal

JUNE 16, 2021

Brave Search may present a challenge to Google. Preview a new privacy-first search engine that respects publishers and is committed to unbiased results The post Sneak Preview of Brave Search – A Challenger to Google appeared first on Search Engine Journal.

Google 83

Google Privacy SEO 83