Wed.Jun 16, 2021

6 Tips to Achieve a Cohesive Brand Messaging with Inbound Marketing

SmartBug Media

Brand messaging isn’t just a trendy marketing phrase. It’s a powerful strategy that weaves together all of your business’s content and processes.

Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own.

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5 Ways to Make Your Prospecting Emails Less Impersonal

Zoominfo

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales.

How to Create Shareable Social Media Content

Marketing Insider Group

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

34% of Marketers Only Have ‘Basic’ Video Effectiveness Measures in Place

KoMarketing Associates

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content.

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Three B2B Marketing Tips to Increase the Reach and Engagement of Your Webinar

Launch Marketing

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry.

The Beginner's Guide to Brand Pillars

Hubspot

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.

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Turning Efforts into Impact: Measuring Your Online Community’s Value

Higher Logic

The post Turning Efforts into Impact: Measuring Your Online Community’s Value appeared first on Higher Logic. Hear from 3 of our Engagement Experts about how they set online community KPIs & goals, measure their impact, and then share internally about the community’s value.

How Often to Post to Social Media in 2021

Hootsuite

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Is Your Email Blacklisted? Here’s How to Find Out

Benchmark Email

No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist.

How to Build the Best Relationship With Freelance Content Creators [New Research]

Content Marketing Institute

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term.

7 Best WordPress Banner Plugins to Increase Conversions (Compared)

Optinmonster

Are you looking for the best WordPress banner plugins to get more conversions, increase sales, and keep your customers “in the know”? Banners can be a great addition to any website.

How to Write a Winning About Us Page: 8 Dos and Don’ts via @sejournal, @seocopychick

Search Engine Journal

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. The post How to Write a Winning About Us Page: 8 Dos and Don’ts appeared first on Search Engine Journal. Content Marketing SEO

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

ConvertKit’s May 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

Advancing into audio: lessons from a seasoned podcaster

Velocity Partners

So you want to start a podcast, huh? Rambling into a mic and recording seems easy enough. How hard could it be to hold a conversation for 40 minutes? Well, though it’s a simple concept

How Brand Purpose Impacts Your Ability to Attract Top Freelance Talent

Content Standard

When principles, goals, and ideals align, magic happens. Maybe it comes in the form of a first date you instantly click with or a business partner whose feedback you always look forward to—regardless, the common thread is that the conversation is free-flowing and natural.

New in Litmus: Integrated Insights

Litmus

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a notch.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Avoid SEO Disaster During a Website Redesign via @sejournal, @coreydmorris

Search Engine Journal

Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns. The post How to Avoid SEO Disaster During a Website Redesign appeared first on Search Engine Journal. SEO Web Development

5 Ways Digital Brand Management Is Evolving

Brandfolder

There are over [256 million digital buyers]([link] "Statistics on digital buyers in the US"){:target="_blank"} in the United States alone. With such a large online market, a solid digital brand management

How to Get Other Sites to Link to Your Content (and Why You Should)

Benchmark Email

Content marketing as a strategy centers around the idea that providing value to readers will eventually convert them to customers. But, content creation isn’t just about the direct funnel from Google to your site to sales.

Event Email Invitations That Will Win Your Subscribers Attention

Vision6

Planning an event can be stressful. There are heaps of moving parts and important deadlines, but none of that matters if people don’t turn up. Your invitation email is one way you can notify people about your event and get them to register their interest.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Webinar: Can contextual targeting substitute for third-party cookies?

AcuityAds

The post Webinar: Can contextual targeting substitute for third-party cookies? appeared first on AcuityAds Inc. Algorithm Digital Advertising Demand Side Platform (DSP) Webinar illumin Consumer Journey Advertising Automation Journey Automation Contextual

An Overview of Artificial Intelligence-Driven Business Decision Making

Valasys

An Overview of Artificial Intelligence-Driven Business Decision Making. There are a lot of corporates that have adopted a data-driven approach for business decision-making.

THIS Kind of LinkedIn Post Gets Dramatically More Views and The Surprising Hashtag Research Results

MindFire

These posts are worth $67,629.67— Over the last five months, my posts received: 1,272,191 views 3.03% engagement 55 comments p/post (average) To understand what’s working, how you can do the same, and why these posts are worth $67,629.67

choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

Choozle

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. It is projected to maintain further growth in 2021, up to 19.2%.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.