Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. With just a few clicks, even beginners can implement powerful strategies that drive traffic and increase conversions.

Marketing Analytics Tools 235

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 235

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Martech

AUGUST 12, 2024

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do

CRM 118

CRM Top of Funnel Account Based Marketing Paid Search Agency 118

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his aud

Startups 116

Startups Content Paid Search Agency Youtube 116

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

Branding 117

Branding Brand Identity Ad Frequency Ad Exchange 117

Martech

AUGUST 12, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Ideal Customer Profiles 89

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 89

CMSWire

AUGUST 12, 2024

AI in marketing is more than a buzzword—it's a game-changer for data analytics and customer engagement. Continue reading.

Analytics 94

Analytics Generation Marketing Customer Surveys 94

Top Rank Marketing

AUGUST 12, 2024

Successfully ranking for the keywords you’re targeting won’t make much of an impact on your business if those keywords are not relevant to your audience and their buying journey. In fact, many companies end up wasting a lot of time and resources in this pursuit. That’s why a smart, thoughtful and data-driven keyword strategy is paramount to an effective SEO strategy.

Keywords 72

Keywords Research SEO Marketing & Strategy 72

Ahrefs

AUGUST 12, 2024

There’s a long-term trend of companies bringing SEO programs and expertise in-house.

SEO 101

SEO Trends Companies 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

AUGUST 12, 2024

Franchise businesses benefit from widespread brand recognition, but that doesn’t necessarily translate to visibility and trust in their local markets. When you want to drive local traffic and grow your franchise business, you need a solid local search engine optimization (SEO) strategy. The Importance of a Local SEO Strategy for Franchise Businesses Like any local business, franchise businesses rely on search engines to drive much of their traffic.

Paid Content 59

Paid Content SEO Marketing & Strategy Ideal Customer Profiles 59

Benchmark Email

AUGUST 12, 2024

Email marketing continues to prove its worth as an excellent option for companies of all sizes to reach their target audiences. In fact, on average, email marketing yields a return on investment or ROI of $38 for each $1 that’s invested. Everyone knows the importance of local email marketing, but what if you could get… The post Hyperlocal Email Campaigns: Targeting Neighborhood-Level Customers appeared first on Benchmark Email.

Email Campaigns 52

Email Campaigns Campaigns Advertising Benchmark ROI 52

B2BMarketing.net

AUGUST 12, 2024

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI Act, among other regulations, sets a framework that B2B marketers must understand and adapt to. I spoke with David Smith, AI Sector Specialist, and Paul Griffiths, Data Protection Officer, both from the DPO Centre and Ethan Lewis, CTO, Kochava.

Marketing AI 52

Marketing AI Work Management Marketing Management Ethics 52

Fuld & Company Blog

AUGUST 12, 2024

This month, we explore the powerful impact of innovation across industries. From the potential breakthrough of white hydrogen in renewable energy, to the disruptive shifts in the electric vehicle market, and the strategies that drive successful innovation within organizations—our articles reveal a common theme: the necessity of staying ahead. Innovation is no longer a choice but a crucial driver of success.

Newsletter 52

Newsletter Trigger Marketing Webinar Metrics Organic Leads 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lusha

AUGUST 12, 2024

We’re so excited—nay, honored…? Proud. Let’s go with proud. Want to know why? Lusha is the first sales intelligence platform to achieve ISO 31700 certification! This milestone is a big deal because it highlights how seriously we take your privacy and data protection. What is ISO 31700? ISO 31700 is a new international standard that sets clear rules for how organizations should handle your personal information.

Privacy 52

Privacy Privacy Protection Transparency Rules 52

CMSWire

AUGUST 12, 2024

We know about the rise of CDPs. Is there a fall? Continue reading.

CRM 52

CRM 52

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. There are so many better ways to spend your marketing budget and time. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment.

Content 240

Content Marketing Budget Creation Terms and Conditions Marketing Budget 240

Martech

AUGUST 12, 2024

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c

Research 135

Research Work Management Marketing Management Marketing AI 135

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Trade Press Services

AUGUST 12, 2024

Contributed content, sometimes referred to as guest posts, describes any content published by a media outlet that was written by an individual who is not a journalist. Typically authored by subject matter experts working in the field, contributed content comes in the form of articles and blogs for trade publications, industry journals, magazines, social media, and blog platforms.

B2B Thought Leadership 86

B2B Thought Leadership Thought Leadership Advertising Agencies Paid Search Agency 86

Martech

AUGUST 12, 2024

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 120

Efficiency Enterprise Management SMS Work Management 120

Seismic

AUGUST 12, 2024

Building the Perfect Sales Playbook In football, a play is a plan of action to get the ball down the field. Similarly, in business, a sales play is a strategy to close a deal. Without a playbook in football, players would act independently, leading to chaos and defeat. Again, it’s no different in business. That’s why having a sales playbook is so important.

Marketing Analytics Tools 52

Marketing Analytics Tools Bundling Template Training 52

ClearVoice

AUGUST 12, 2024

Welcome to the ClearVoice Team Spotlight video series! In these videos, we highlight the exceptional behind-the-scenes talent that drives ClearVoice’s success. Roxi Durant: Content Project Manager In this ClearVoice Team Spotlight episode, one of our amazing Content Project Managers, Roxi Durant, steps into the limelight. We have a detailed discussion about the specific role she plays – finding the balance of effective content production and communication between freelancers and customers.

Video Marketing 52

Video Marketing Network Marketing Education Creativity 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning