Content Marketing Institute
APRIL 20, 2020
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.
ANNUITAS
APRIL 20, 2020
“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. It helps connect with customers in their buying process and it helps drive demand. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.
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Marketing Insider Group
APRIL 20, 2020
In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.
Zoominfo
APRIL 20, 2020
As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
APRIL 20, 2020
Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
APRIL 20, 2020
Can you be 10X more productive when working from home versus going to the office? Believe it or not, this is possible! Just how can you take your work from home productivity to the next level? What are some of the steps you can take to amplify what you can do from home? Here are 4 productivity hacks to 10x your productivity. Use Your Lack of a Commute to Your Advantage.
Zoominfo
APRIL 20, 2020
The ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?” Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today.
Televerde
APRIL 20, 2020
On Sunday, April 19, 2020, Jim Hooker passed away. Televerde lost its co-founder, visionary and dear friend. Jim leaves behind a company that is one of its kind. His support and advocacy for the most disempowered among us never wavered and was evident in both his words and actions. Jim challenged all of us to look beyond societal stigmas and see people for who they are today and what they could be in the future.
Ontraport
APRIL 20, 2020
Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. That means importing your contact list, setting up your first campaign , training your team and more.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
APRIL 20, 2020
The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study.
Outreach
APRIL 20, 2020
How many times have you started an email or call with, “Hope all is well during these crazy times.” If you’re like me, you’re starting to hate yourself just a little bit more because of how much you’re repeating yourself on Zoom calls in an attempt to have a normal conversation during these crazy times (see, I did it again). The fact is, these are unprecedented times and we’re all trying to find ways to cope both personally and professionally.
DivvyHQ
APRIL 20, 2020
In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.
Optinmonster
APRIL 20, 2020
What do Aristotle, Confucius, and Michael Scott have in common? They’re all great teachers. And now, you’d like to join the ranks of these legends by creating an online course of your own. That’s the easy part. The hard part? Figuring out how to market an online course so people actually show up. So that’s exactly what we’re going to tackle today. In this post, we’ll look at: Why create an online course?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 20, 2020
Whether you're a new or experienced remote employee, you've probably realized how hard it can be to stay on a proper schedule. In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. Then, when you finally feel like you're on a roll and about to get everything on your to-do list done, you might look out the window, realize how dark it is, and discover that you've worked straight through dinner.
Sprout Social
APRIL 20, 2020
With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something.
Aberdeen
APRIL 20, 2020
Part 1 of Aberdeen’s Video Conferencing blog series examined several videoconferencing software platforms. We found that Zoom has been the leading this pack through March and early April, garnering the vast majority of user traffic on educational webpages and webpages referencing downloading / installing a technology. In Part 2 of this series, we will show how Aberdeen’s Behavioral Technographic data identifies issues with the given technology that may impact the value of the company prior to th
Hubspot
APRIL 20, 2020
As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Velocity Partners
APRIL 20, 2020
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so we’ve all been scrambling to figure out.
Heinz Marketing
APRIL 20, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Emplifi
APRIL 20, 2020
During the pandemic, food retailers must keep the lights on to manage peaks in demands and the global scale of operations. Social media has been a reliable place for food retailer brands to reassure customers about safety, social distancing procedures, and stock capacity.
Convert
APRIL 20, 2020
The Covid-19 pandemic has ground normal life to a halt in many countries. Mass lockdowns, school closures, bans on non-essential services and large gatherings have forced people indoors and limited economic activities. Industries from manufacturing to travel are feeling the pinch as consumers hunker down at home to slow the spread of the novel coronavirus.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ontraport
APRIL 20, 2020
When our Ontraport users talk, we listen. One of the things that many of our clients were asking for was an easier way to work within our robust CRM. So we gave it to them. We created a new visual CRM display called Card View that makes all of your customer data more accessible and easier to organize. You can now view your contacts based on their stage or status within your business and use a simple drag-and-drop action to manage their journeys.
Kapost
APRIL 20, 2020
We live in a world of comparison—brought to you by human nature and the convenient oversharing nature of the interwebs. The impulse to compare is so addicting because it plays. The post Where Do You Fall on the Content Operations Maturity Model? appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Varicent
APRIL 20, 2020
View fullsize. This was originally posted on Bowery Capital’s Startup Sales Podcast page. This week we were joined by Marko Savic, Founder & CEO of FunnelCake , to discuss managing RevOps during COVID-19. We start the podcast discussing the 5 core tips that Marko lays out in his recent eBook on how to managing RevOps during COVID-19 : operate with compassion and empathy; pressure test your pipeline; change commercial terms with a deal desk; create an accountable WFH sales culture; and move t
SmartBug Media
APRIL 20, 2020
Marketers market, copyeditors edit. However, this delineation of duties doesn’t mean marketers can’t become decent copyeditors. This isn’t to say editing is easy. Expert, professional copyeditors are skilled at rewriting and improving copy, spotting the smallest of errors, and sniffing out problems the writer may not have even considered. But hiring an editor with, if I may quote Liam Neeson , this “particular set of skills” isn’t always feasible, so marketers often must rely on themselves to ed
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
APRIL 20, 2020
The best salespeople make sales personal. They put thought and careful consideration into the deals they make, and they work — first and foremost — for their customers' best interests. And troubling times make that kind of compassion and effort even more essential. Salespeople need to know how to be empathic and thoughtful while still making sales. Sometimes, that process can be easier said than done.
Outbound Engine
APRIL 20, 2020
Imagine that you are on a beach vacation with your family (Pre-COVID of course). It’s been a beautiful day, with plenty of cool drinks, warm sun, and not enough sunscreen. All of the sudden, the water quickly recedes from the shore. You look up, curious. Where there was once seemingly endless waves, are now miles of wet sand and exposed sea life flopping about.
Choozle
APRIL 20, 2020
Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Before we dig in, I’d like to tackle a serious question inspired by your clients in the financial services industry–do you always carry some cash or are you a plastic-only type person? Terrill Herbig, President at The BA Group: I try to carry cash, but as a dad of two teenage boys, that cash invariably seems to disappear… MSJ: Let’s start with an explanation of what you do at The BA Group.
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