Mon.Apr 20, 2020

5 Surprising Ways to Optimize Websites With Video

Content Marketing Institute

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute. Company News

How to Measure Your Content’s Effectiveness


“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. It helps connect with customers in their buying process and it helps drive demand. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.


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12 marketing automation tools to escalate your business


Marketing automation tools are a trend among professionals who are constantly looking to find better ways to perform everyday tasks and increase ROI. After all, when it comes to Digital Marketing , tools are evolving at a fast pace and need to be leveraged to reach the ideal performance. Automation can save time and money for your company. In this article, you’ll get to know the top marketing automation tools and understand their key benefits: Automation tools for social media.

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How Coronavirus Has Changed Email Behavior


The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted. Because people are at home more than they previously were, their normal daily rhythms have changed.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

6 online marketing strategies for small businesses


There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. With the right tools, you can create a low-cost strategy that demands only a small team to work, and have a big return in reach and awareness. However, if promoting a brand on the internet is easy, it also means that there is a lot of competition.

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How to Build Sales & Marketing Pipeline During the Coronavirus


As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter? Or the one after that?

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

“What is a blog writing service?” you ask. Glad you did. Here’s the deal. Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. That’s a lot of leads to leave on the table if you’re not blogging.

Do you know how to calculate sales tax?


Have you ever wondered how to calculate sales tax ? It’s easy to feel overwhelmed — after all, it has a direct impact on our lives and can vary a lot depending on several factors. Say you go to a store to buy a bottle of soda. You look at the price tag and it says $ 2.50. However, when you get to the checkout, you end up paying a little more than that. How can you know exactly how much you will end up paying?

How to 10X Productivity While Working Remotely


Can you be 10X more productive when working from home versus going to the office? Believe it or not, this is possible! Just how can you take your work from home productivity to the next level? What are some of the steps you can take to amplify what you can do from home? Here are 4 productivity hacks to 10x your productivity. Use Your Lack of a Commute to Your Advantage. You waste a lot of time daily when you have to commute to the office and back.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Sales enablement manager: what it does and what are the skills involved


If your aim is to sell more, having the best product might no longer be enough. No, you did not misread it! The market we face today is highly competitive and, as such, other aspects are as relevant as product quality — content creation and client experience among them. That said, many businesses are each day investing more in sales enablement strategies and in hiring a sales enablement manager to lead and develop such tasks.

12 Killer Ideas for How to Market Your Online Course


What do Aristotle, Confucius, and Michael Scott have in common? They’re all great teachers. And now, you’d like to join the ranks of these legends by creating an online course of your own. That’s the easy part. The hard part? Figuring out how to market an online course so people actually show up. So that’s exactly what we’re going to tackle today. In this post, we’ll look at: Why create an online course? Things to consider before creating your digital class.

9 Digital Marketing jobs: find the perfect role for you!


If you have been thinking about a professional transition or even if you are searching for your first job , you should consider one of the many Digital Marketing jobs. The construction of a career in this area is gratifying and may be very profitable if you dedicate yourself. Rapidly increasingly, Digital Marketing is already part of people’s lives , and it’s changing the way they are buying and consuming.

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How to Use Nextdoor for Business: The Complete Guide


People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them. Not just that, 67% of members share business recommendations with their neighbours. What does that mean?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Commandments of Content Marketing for Ecommerce


In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

Why a Powerful MarTech Stack is a Must-Have During a Recession


As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry are taking proactive steps to keep businesses afloat in these tough times.

Remembering Jim Hooker


On Sunday, April 19, 2020, Jim Hooker passed away. Televerde lost its co-founder, visionary and dear friend. Jim leaves behind a company that is one of its kind. His support and advocacy for the most disempowered among us never wavered and was evident in both his words and actions. Jim challenged all of us to look beyond societal stigmas and see people for who they are today and what they could be in the future.

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Getting Started With Your CRM


Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. That means importing your contact list, setting up your first campaign , training your team and more.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Accounting and Financial Services Industry Report 2020

Hinge Marketing

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. This analysis looks at over 200 firms with a combined revenue of over $15Billion and 95,000 professionals.

The Effect of COVID-19 on B2B Intent & Sales Activity


How many times have you started an email or call with, “Hope all is well during these crazy times.” If you’re like me, you’re starting to hate yourself just a little bit more because of how much you’re repeating yourself on Zoom calls in an attempt to have a normal conversation during these crazy times (see, I did it again). The fact is, these are unprecedented times and we’re all trying to find ways to cope both personally and professionally.

Preparing for the Surge

Outbound Engine

Imagine that you are on a beach vacation with your family (Pre-COVID of course). It’s been a beautiful day, with plenty of cool drinks, warm sun, and not enough sunscreen. All of the sudden, the water quickly recedes from the shore. You look up, curious. Where there was once seemingly endless waves, are now miles of wet sand and exposed sea life flopping about. You need to run. A tsunami is one of the most powerful naturally occurring forces experienced on this planet.

Tired of Long Video Calls and Emails? Try Asynchronous Video


There’s a saying in carpentry that I feel applies to our current situation. It goes something like this… There are three rules in carpentry: Always use the right tool for the job. The right tool is always a hammer. If it’s not working, get a bigger hammer. Right now, it feels a bit like we’re applying the same methodology to pretty much any business. Just swap out “hammer” for “video call.”. Feel familiar?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content marketing ROI: how to calculate it and which metrics to use?


Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ).

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19


30-second summary: AI is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape.

Big Changes Coming Soon: Hatchbuck Rebranding to BenchmarkOne


Hatchbuck is excited to announce that we will be rebranding to BenchmarkOne. Stay tuned for the official announcement in early May. . Why the rebrand? Back in September of 2019, Benchmark Email and Hatchbuck merged, creating a new martech powerhouse with email marketing, marketing automation, and CRM capabilities. And while the Hatchbuck brand will always be near and dear to our hearts, we’re ready to tell a more cohesive story with Benchmark at the center.

What B2B Marketing Tactics are working right now during COVID-19?


20 experts weigh in on what you should be doing right now to get results and hit your goals. There’s one thing that’s on everybody’s mind right now – it goes by many names, but most of us know it as the coronavirus or COVID-19. In its wake, it leaves political unrest, economic downturns, and market instability.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.