DiscoverOrg

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Applying just a few of the techniques learned as a marketer made our recruiting engine 10x more productive and successful – and we hit our goals a month ahead of sc

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Webbiquity

AUGUST 19, 2016

Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 152

SEO Content Marketing Lead Scoring Lead Ranking 152

Marketing Insider Group

AUGUST 19, 2016

Any marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight. But with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic. Focus on Your Loyal Customers Don’t spread yourself thin. If you want to be quick about […]. The post Improve Your Data-Driven Marketing Strategy in Just One Day appeared first on Marketing Insider Group.

Marketing Strategy 125

Marketing Strategy Marketing & Strategy Planning Efficiency 125

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results.

Newsletter 109

Newsletter Relevance Business Trust Marketing 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 19, 2016

Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many […].

Demand 123

Demand Marketing Promotion Search Marketing 123

Hive9

AUGUST 19, 2016

Marketing and sales have to work together to succeed. They just do. No one benefits when either group is adversarial, or even just disconnected. On the other hand, the results can be significant when the teams start to work together.

Marketing 102

Marketing 102

Adobe Experience Cloud Blog

AUGUST 19, 2016

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone.

Lead Ranking 76

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 76

Contently

AUGUST 19, 2016

From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.” Such asceticism is commendable and even coveted by some in today’s brand-inundated world. But pretending we don’t care what beer we drink or where we read the news is dishonest and infeasible.

Brand Identity 76

Brand Identity Branding Amazon Paper 76

Content Standard

AUGUST 19, 2016

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Instagram’s Moments feud with Snapchat over the implementation of what is, effectively, its Stories feature. Adblock and Facebook enter into an arms race over the filtering of native advertising content. Hulu drops its ad offerings.

Top of Funnel 66

Top of Funnel Trends Content Marketing Brand Identity 66

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

AUGUST 19, 2016

The months of sweat and tears have passed and the stakeholders have finally signed off. Your new website design is about to go live – but how do you announce a new website launch? How do you get people to care about a new website? How do you get the most traffic and conversion you can out of a new w.

Marketing Websites 74

Marketing Websites Traffic Design Conversion 74

Industrial Marketing Today

AUGUST 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial

Marketing Websites 65

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 65

Hinge Marketing

AUGUST 19, 2016

Competition for professional services talent is hotter than it’s ever been. This is due to a number of factors including a limited supply of top quality professionals, an improving economy and job market, and changing demographics and priorities of today’s professionals. So what can your firm do to be sure it’s positioning itself to attract the best candidates?

Service 48

Service Thought Leadership Word of Mouth Sales Qualified Leads 48

DivvyHQ

AUGUST 19, 2016

Welcome back to our blog series, My Favorite Content Marketing Video ! Last week, Ahava Leibtag’s favorite video tugged at our heart strings with a great content marketing video example from Cleveland Clinic. This week, we’re back in the “how-to” genre with some great website content tips from one of my favorite, fellow content nerds, Andy Crestodina , Co-Founder of Orbit Media Studios.

Video Marketing 40

Video Marketing Top of Funnel Content Marketing Paid Search Agency 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SWZD

AUGUST 19, 2016

You're still selling, even though you know better.

B2B 48

B2B Content Lead Generation Resources 48

The Freeman Company

AUGUST 19, 2016

Five eye rollers every professional needs to watch for

Business 40

Business 40

Convince & Convert

AUGUST 19, 2016

Welcome back to Talk Digital to Me! Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. As a member of Convince & Convert’s team of strategists, Anthony is an expert problem solver. He helps brands of every stripe find solutions to their digital marketing challenges.

Top of Funnel 93

Top of Funnel Paid Content Digital Marketing Funnels Marketing Automation Services 93

Hubspot

AUGUST 19, 2016

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it.

Campaigns 61

Campaigns Advertising Agencies Work Management Marketing Management 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. These are summarized in the table below: ABM Process System Function Sub-Function Identify Target Accounts Assemble Data External Data Select Targets Target Scoring Plan Interactions Assemble Messages Cust

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

SnapApp

AUGUST 19, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Analytics 48

Analytics Marketing Analytics Tools Blogger Opinions 48

Hubspot

AUGUST 19, 2016

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck. But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between pay and job satisfaction.

Paid Search Agency 41

Paid Search Agency Advertising Agencies Ad Agencies Work Management 41

Contently

AUGUST 19, 2016

Here’s what you missed while you spent all day listening to Frank Ocean’s new visual album like an addict getting a fix… The Ringer: The Mainstreaming of #BlackLivesMatter. Selected by Jordan Teicher, senior editor. I’m usually not a fan of mixing politics and social media since I just expect most political conversations to turn into Molotov cocktails of narcissism, but Victor Luckerson’s article made me rethink that opinion.

Barriers 60

Barriers Blogger Advertising Mediums Opinions 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Lead Liaison

AUGUST 19, 2016

Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator. Known as MBTI, this test helps to delineate certain personality traits into predictable, understandable categories that are supposed to provide insight into why you make certain choices and how you perceive standard situations.

Personalization 48

Personalization Lead Liaison Rules Positioning 48

LEADership

AUGUST 19, 2016

Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content for social media postings that you simply hand off to your team to accelerate the process and enable you to scale up your campaigns.

Social Media 40

Social Media Media Youtube Multi-Channel 40

Hubspot

AUGUST 19, 2016

There's a big difference between having a strong work ethic and being a workaholic. When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work -- but you also cut yourself a break every once in a while to recharge. Workaholics, on the other time, have a hard time taking breaks, cutting themselves off from work, and relaxing.

Ethics 44

Ethics Creativity Product Personalization 44

Contently

AUGUST 19, 2016

Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! ) covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance.

Paid Social Agency 68

Paid Social Agency Marketing Proposals Youtube Distribution 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing