Fri.Aug 16, 2019

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One Year Later: GDPR Compliance for Marketers

Zoominfo

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.

Planning 165
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How to Improve Your Market Share by Focusing On Mindshare

Cortex

The “aha” Moment:

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5 Tips for More Effective Email Preview Text

The Point

Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in many cases – particularly on mobile devices – the preview text can be as prominent as the subject line. Which makes it a vital and necessary component in any B2B marketer’s copy deck.

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6 Ways Big Data Is Improving the Customer Experience

Biznology

In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data. Let’s look at six ways big data helps businesses improve their customer experience and makes their brands, products and services more valuable. 1.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. Social Media Examiner recently published the “2019 Social Media Marketing Industry Report,” and statistics showed that increased exposure (93 percent), increased traffic (87 percent) and generated leads (74 percent) are the top benefits of utilizing social media.

More Trending

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How to Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies attributed 23% of total sales to this channel. No matter which industry you work in, The post How to Quickly Build Email Marketing Lists appeared first on ONLY B2B.

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Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better

SEMrush

Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.

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Digital Marketing Strategies and Campaigns from Top Brands: Peaks & Pitfalls in 2019

Martech Advisor

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy.

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Measuring Content Marketing ROI Starts With a Business Goal

DivvyHQ

Content marketing is fundamental to the success of any modern brand. The data continues to prove this point again and again. But when determining content marketing ROI, you have to start with a business goal. Without a goal, your metrics won’t mean much, and you could lose sight of what exactly your content strategy should be. Creating a business goal seems simple enough, but there are many factors involved.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. Why? People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They don’t practice tabulating spreadsheets or selling stocks—they fight lightsaber battles, imagining themselves as the hero.

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The Weekly Wrap: Data Makes Content Marketing Better

Content Marketing Institute

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use. Continue reading → The post The Weekly Wrap: Data Makes Content Marketing Better appeared first on Content Marketing Institute.

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Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. Why? People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They don’t practice tabulating spreadsheets or selling stocks—they fight lightsaber battles, imagining themselves as the hero.

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3 Ways Customer Surveys Can Improve Your Business

BenchmarkONE

Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine. Tapping into the minds of those who are willing to pay for the service or product you provide is a sure way to acquire more like-minded customers. .

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Become a Social Media Consultant, According to 7 Successful Ones

Hubspot

Nowadays, social media is a critical component of any business's marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on social media platforms is easier said than done -- and when you're working at a small company with limited resources, it can be tricky (or e

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Personalization Inspiration: How Top Brands Think About Personalization

Salesforce Marketing Cloud

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual.

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls.

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Measuring Content Marketing ROI Starts With a Business Goal

DivvyHQ

If you want to determine content marketing ROI, you have to start with a business goal. Otherwise, you won't know which content marketing metrics to measure and whether or not you’re making any headway. In this post, DivvyHQ co-founder Brock Stechman digs into how to define a business goal for content marketing. .

ROI 41
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses

Valasys

Preface. Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors. With the advent of Artificial Intelligence (AI) & Machine Learning (ML) , the present CRM systems have only evolved for the better.

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How Strategic SDRs Enable and Support Account-Based Marketing

Televerde

Account-Based Marketing (ABM) is all the rage nowadays. You wonder, is ABM worth the hype? After some research, you see lots of companies are finding massive success by executing ABM strategies. The numbers are awe-inspiring, like SiriusDecisions’ reporting that 91% of marketers using ABM recorded an increased deal size, with 25% stating their deal size increased by over 50%.

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The Business Impact of ABM Advertising: Measurement Best Practices

Kwanzoo

Account-based (ABM) advertising programs offer a new way to reach and engage the “hard-to-reach” senior buyers at target accounts. Here a B2B company starts by identifying a set of target accounts, specific buyer personas at those accounts (e.g.

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Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Inside Sales vs Outside Sales

OutboundView

Successful startups pride themselves with the fact that everyone wears a lot of different hats. You’ll have sales leaders helping close deals. You’ll have outside salespeople prospecting or inside sales people helping close deals. However , when trying to scale, companies often need to specialize roles. This is to make sure that they gain operational efficiency.

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Growth Hacking Ideas for SaaS Companies

SmartBug Media

The software as a service (SaaS) industry is flooded —I’m talking 34,727 different software solutions across 745 industries. And the number of companies entering the market will continue to rise each year. In fact, according to Gartner , SaaS revenue is expected to grow more than 17.8 percent in 2019, more than any other segment in the cloud market.

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9 Alternatives that Are Just as Good as Google Analytics

Single Grain

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it's so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions based on the data it provides.

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Could this be a new marketing term?

Heinz Marketing

By Sheena McKinney, Executive Assistant at Heinz Marketing. Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it. I was incensed. I checked and double checked and added and removed a letter and still…. that blasted, red squiggly underline.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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84 Influencer Marketing Statistics for 2019 [Infographic]

Single Grain

The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In the comprehensive infographic below, you will see that companies and brands that invested in influencer marketing campaigns generated a 520% return on investment.

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Closing the Loop on TV Measurement

Martech Advisor

As consumption behaviors evolve, the TV ecosystem needs to keep up. Brands need to modernize their measurement and attribution for TV campaigns in order to allot more ad dollars and have rewarding results, writes, Brad Danaher, Experian, Director of TV Solution. The way people consume information has changed drastically from just five years ago. It’s no longer a single-channel mindset.

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The Three Essential Elements of Good Data Management

Leadspace

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience. Once-elusive information about customer buying decisions, effective marketing channels and product market fit is now easily quantified and used to create clear customer segments, buyer personas, and more effective campaigns.