Fri.Aug 16, 2019

One Year Later: GDPR Compliance for Marketers


This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.

The Unclickables: How to Build a Better Email

Modern Marketing

Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective. Bad Email Intro:]. Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked.

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How to Improve Your Market Share by Focusing On Mindshare


The “aha” Moment: Mindshare Market Share Brand Experience

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Ways Big Data Is Improving the Customer Experience


In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data.

More Trending

Using Consumer Reviews to Grow Lead Generation


How important are consumer reviews to your business?

Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better


Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it.

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Measuring Content Marketing ROI Starts With a Business Goal


Content marketing is fundamental to the success of any modern brand. The data continues to prove this point again and again. But when determining content marketing ROI, you have to start with a business goal.

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How to Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies attributed 23% of total sales to this channel. No matter which industry you work in, The post How to Quickly Build Email Marketing Lists appeared first on ONLY B2B. blogs email marketing

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Growth Hacking Ideas for SaaS Companies

SmartBug Media

The software as a service (SaaS) industry is flooded —I’m talking 34,727 different software solutions across 745 industries. And the number of companies entering the market will continue to rise each year. In fact, according to Gartner , SaaS revenue is expected to grow more than 17.8

The Weekly Wrap: Data Makes Content Marketing Better

Content Marketing Institute

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.

9 Alternatives that Are Just as Good as Google Analytics

Single Grain

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools.

Pack 1,000 Years of Storytelling Punch into Your Next Sales Video


Storytelling has become synonymous with selling. People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Could this be a new marketing term?

Heinz Marketing

By Sheena McKinney, Executive Assistant at Heinz Marketing. Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it.

3 Ways Customer Surveys Can Improve Your Business


Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.

How to Become a Social Media Consultant, According to 7 Successful Ones


Nowadays, social media is a critical component of any business's marketing strategy. There are over 3.2 billion people on social media globally.

How do you combine intent data with ABM?


In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on ABM+Intent.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Nail Your Small Business Branding 

Altitude Branding

Do you believe that branding is only meant for large corporations and companies in the world? If your answer is yes, then you will be surprised to know that small businesses need branding just as much as the market leaders. However, you should also know how to get it right. .

Why the Approach for Curating Technographic Insights Matters

HG Data

Approaches for Obtaining Technographic Data. When choosing a vendor, it is important to consider the methods your provider uses to curate their technographic data so you can ensure that you are getting comprehensive and accurate technology intelligence.

Personalization Inspiration: How Top Brands Think About Personalization


The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you.

Digital Marketing Strategies and Campaigns from Top Brands: Peaks & Pitfalls in 2019

Martech Advisor

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. Get even more insights with exclusive inputs from Talkwalker’s CEO Americas Todd Grossman.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Finding A Full-Time Job Can Be So Difficult?

Altitude Branding

Photo by Alejandro Escamilla on Unsplash. The times are changing. It’s now becoming much more difficult to find a job, especially a full-time one.

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk


Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism


In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective.

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Preface. Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!