Fri.Aug 16, 2019

One Year Later: GDPR Compliance for Marketers


This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.

The Unclickables: How to Build a Better Email

Modern Marketing

Use this marketer’s playbook and checklist of email basics to make sure your email is engaging and effective. Bad Email Intro:]. Sprawling messaging, confusing CTAs, and impersonal spam can all make for a bad email, and a bad email can go unopened and unclicked.

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How to Improve Your Market Share by Focusing On Mindshare


The “aha” Moment: Mindshare Market Share Brand Experience

Using Consumer Reviews to Grow Lead Generation


How important are consumer reviews to your business?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge.

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5 Tips for More Effective Email Preview Text

The Point

Email preview text is that line of copy that appears below the subject line in the recipient’s inbox.

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Measuring Content Marketing ROI Starts With a Business Goal


Content marketing is fundamental to the success of any modern brand. The data continues to prove this point again and again. But when determining content marketing ROI, you have to start with a business goal.

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Growth Hacking Ideas for SaaS Companies

SmartBug Media

The software as a service (SaaS) industry is flooded —I’m talking 34,727 different software solutions across 745 industries. And the number of companies entering the market will continue to rise each year. In fact, according to Gartner , SaaS revenue is expected to grow more than 17.8

9 Alternatives that Are Just as Good as Google Analytics

Single Grain

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Could this be a new marketing term?

Heinz Marketing

By Sheena McKinney, Executive Assistant at Heinz Marketing. Have you ever looked at or typed a word and for a minute it just doesn’t seem like it could possibly be spelled right? Recently I was writing an email and could not for the life of me figure out why spell check didn’t like it.

Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better


Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it.

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3 Ways Customer Surveys Can Improve Your Business


Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.

How to Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies attributed 23% of total sales to this channel. No matter which industry you work in, The post How to Quickly Build Email Marketing Lists appeared first on ONLY B2B. blogs email marketing

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Become a Social Media Consultant, According to 7 Successful Ones


Nowadays, social media is a critical component of any business's marketing strategy. There are over 3.2 billion people on social media globally.

The Weekly Wrap: Data Makes Content Marketing Better

Content Marketing Institute

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.

How do you combine intent data with ABM?


In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on ABM+Intent.

84 Influencer Marketing Statistics for 2019 [Infographic]

Single Grain

The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Personalization Inspiration: How Top Brands Think About Personalization


The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you.

Pack 1,000 Years of Storytelling Punch into Your Next Sales Video


Storytelling has become synonymous with selling. People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars.

Why the Approach for Curating Technographic Insights Matters

HG Data

Approaches for Obtaining Technographic Data. When choosing a vendor, it is important to consider the methods your provider uses to curate their technographic data so you can ensure that you are getting comprehensive and accurate technology intelligence.

Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)


It’s the rule: Don’t edit your own work. This doesn’t get you out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit. Double spaces.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Digital Marketing Strategies and Campaigns from Top Brands: Peaks & Pitfalls in 2019

Martech Advisor

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. Get even more insights with exclusive inputs from Talkwalker’s CEO Americas Todd Grossman.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism


In this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky , the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective.

How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses


Preface. Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

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How Strategic SDRs Enable and Support Account-Based Marketing


Account-Based Marketing (ABM) is all the rage nowadays. You wonder, is ABM worth the hype? After some research, you see lots of companies are finding massive success by executing ABM strategies.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.