Zoominfo
MARCH 28, 2018
The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works.
KoMarketing Associates
MARCH 28, 2018
Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve. InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measu
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Contently
MARCH 28, 2018
In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. I was performing as part of a pop-up Shakespeare exhibition that put on scenes from Romeo and Juliet in the midst of the crowd every few hours, which meant I had plenty of time to play with the other instillations.
WriteSpark
MARCH 28, 2018
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 28, 2018
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Act-On
MARCH 28, 2018
If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever.
Kapost
MARCH 28, 2018
What do you think of when you hear the term “agile”? Speed? Yeah, me too. But that’s not what the 1st State of Agile Marketing 2018 research found as the. The post Simple Agile Marketing Truths: What Marketers Want vs. What They Get appeared first on Kapost Content Marketing Blog.
Roketto
MARCH 28, 2018
One of the most frustrating things in entrepreneurship is when you have too much of a good thing. We’ve seen it time and time again. Start-up executives know that the only way to scale their business to meet its potential is to develop a huge network of leads. With that thought in mind, they diligently go about building a huge volume of solid prospects through excellent content marketing.
Biznology
MARCH 28, 2018
My last Biznology post, “ Review bots, fake news, and the misinformation age ,” discussed how human and digital means were being widely used to spread not-so-accurate news about everything, from Star Wars movie reviews to shenanigans by electoral candidates everywhere. A world where everybody and their bots have a megaphone seems ripe to become the opposite of what Walter Williams envisioned in his Journalist’s Creed.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
MARCH 28, 2018
I’m going to tell you something about productivity that most top-ranking Medium authors and famous startup gurus won’t. It isn’t a hack that you’ll read in the latest Lifehacker headline or see among the top #lifehacks Tweets. Instead, it’s a technique that, when integrated into your company.
Genroe
MARCH 28, 2018
Customer surveys come in many shapes and sizes but customer feedback question mistakes tend to be the same and repeat time and time again. These mistakes reduce the effectiveness of the feedback survey itself, waste your time and the customer’s. They are not difficult to correct, so here is how to identify and correct them […]. The post The 10 Worst Customer Feedback Question Mistakes You Can Make appeared first on Genroe.
xiQ
MARCH 28, 2018
“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. A thought leader is one whose views on a subject are taken to be authoritative and influential.
Roketto
MARCH 28, 2018
One of the most frustrating things in entrepreneurship is when you have too much of a good thing. We’ve seen it time and time again. Start-up executives know that the only way to scale their business to meet its potential is to develop a huge network of leads. With that thought in mind, they diligently go about building a huge volume of solid prospects through excellent content marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
xiQ
MARCH 28, 2018
Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile. However, his other colleagues very amazed and excited about the ability to gauge the personality traits and recommendations on how to engage with people. They saw this as a KILLER App.
Content Standard
MARCH 28, 2018
SXSW has become one of the biggest global events featuring the intersection of technology and culture. That makes it a hotbed for innovation and great thinking where brand marketing is concerned. But SXSW has little, if anything, to do with digital strategies concerning SEO, drip emails, and campaign attribution. Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling.
xiQ
MARCH 28, 2018
“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. A thought leader is one whose views on a subject are taken to be authoritative and influential.
Liveintent
MARCH 28, 2018
4 Questions with LiveIntent SVP, Product Marketing, Kerel Cooper. With the fragmentation of attention and identity across multiple devices, channels and environments, marketers are still struggling to be present where their customers are paying attention. Vital data is often siloed and underutilized, and the walled gardens restrict deep insights that would inform decisions and improve personalization.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
xiQ
MARCH 28, 2018
Yesterday I was showing a detailed personality analysis generated by xiQ’s AI enabled engine to one of my prospects. “This is Creepy”! he said, upon reading his own profile. However, his other colleagues very amazed and excited about the ability to gauge the personality traits and recommendations on how to engage with people. They saw this as a KILLER App.
Hubspot
MARCH 28, 2018
Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. The announcement , penned by Facebook's VP and Chief Privacy Officer Erin Egan and VP/Deputy General Counsel Ashlie Beringer, led with an acknowledgment of how confusing the privacy tools were previously -- with a claim that the new updates "have been in the works for some time" but were prompted by "the events of the past several days.".
xiQ
MARCH 28, 2018
Personalize Sales Engagement. The number one customer complaint in B2B sales is that sales reps show up unprepared. The famous adage in Sales is that you buy from people you know and from people who understand your business. Alas it easier said than done. There is a mountain of information that requires a sales rep to spend lots of time to analyze for sales alerts and triggers to properly get prepared for a sales call.
Hubspot
MARCH 28, 2018
Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
MARCH 28, 2018
Alli McKee is a start-up founder and CEO. She’s also a student of improv. Over the course of our conversation last week on Sales Pipeline Radio it became clear that these are both parallel interests/pursuits as well as tightly related to each other. When I asked Alli if her improv classes had improved her approach to business, her answer was a life lesson for all of us.
Hubspot
MARCH 28, 2018
There's more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all -- except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons.
G2M Solutions
MARCH 28, 2018
Marketing. We turn leads into prospects, prospects into opportunities, and opportunities into customers. It’s our bread and butter. But, what happens after? What’s possible? And most importantly - what do we want to happen after?
Hubspot
MARCH 28, 2018
Chances are, at this very moment, you have more then one application open on your computer or phone. The question today is not if you should use tools, but which ones should you be using. There’s no shortage of options. With over 5,300 marketing tools alone , how does someone choose the best solution? In the age of convenience, a long list of tools can feel more like an inconvenience than an advantage.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Roketto
MARCH 28, 2018
One of the most frustrating things in entrepreneurship is when you have too much of a good thing. We've seen it time and time again.
Engagio
MARCH 28, 2018
Though ABM may not be a new idea, we can all agree that it’s still in its infancy. Every day, new idea, new vendors and new stories about ABM are coming out. At Engagio, we are privileged to work with some of the most forward-thinking marketers in the ABM space. From CMOs leading a company’s strategy to practitioners on the front lines, it’s time to highlight amazing marketers.
Hubspot
MARCH 28, 2018
Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector.
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