The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, relying exclusively, or even primarily, on late-stage KPIs can be problematic, particularly because ABM is most typically employed by companies marketing com

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Biznology

SEPTEMBER 23, 2020

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%. Considering the entrepreneurial nature of business owners, assuming they thoroughly prepare for retirement is reasonable.

Business 180

Business Small Business Marketing Planning Studies 180

Benchmark Email

SEPTEMBER 23, 2020

The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. While we all know that it’s important to create email campaigns that cater to your audiences’ needs and provide them with resources that will help them navigate toward a decision, content is only one piece… The post How To Manage Your Email Campaigns for Ultimate Success appeared first on Benchmarkemail.

Email Campaigns 143

Email Campaigns Campaigns Email Marketing Resources 143

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

SEPTEMBER 23, 2020

Human resources is one of the most important departments of any business. From employee onboarding to training, risk and compliance, payroll, and benefits administration, HR departments are the backbone of businesses. But having an in-house HR staff is expensive. Many companies don’t have the budget, resources, or knowledge to efficiently run a human resources department. […].

Service 141

Service Best Practices Training Efficiency 141

Search Engine Journal

SEPTEMBER 23, 2020

Not getting results from your website even with its fancy design and flashy features? It's time to re-examine your website copy. The post 6 Signs You Need to Update Your Website Copy via @Manish_Analyst appeared first on Search Engine Journal.

Marketing Websites 131

Marketing Websites Design Features SEO 131

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product-specific, customer-focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Liveintent

SEPTEMBER 23, 2020

You’re probably tired of hearing how the COVID-19 pandemic has turned the world on its ear over the past six months. We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. And one of those is a sharp increase in reader engagement. Read on to learn how to capitalize on this uptick right now by tweaking your content to attract new readers and sales.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

SmartBug Media

SEPTEMBER 23, 2020

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing. Here’s our top sessions and their corresponding highlights: 10 Scientific Secrets That Make Your Content Impossible to Ignore.

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ConvertKit

SEPTEMBER 23, 2020

Jump ahead. What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. No one likes looking at a blank screen. Especially when that blank screen comes complete with a blinking cursor, that universal symbol that says you need to write something.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

BenchmarkONE

SEPTEMBER 23, 2020

From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic. From the inside out, acknowledging what makes your brand special and unique can only be a good thing, so invest in strategies that amplify your individualism and honor all that makes you, well, you.

Small Business Marketing 109

Small Business Marketing Brand Identity Branding Business 109

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. No surprise here! Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Hubspot

SEPTEMBER 23, 2020

As a billionaire inventor and CEO, the fictional Tony Stark , also known as Marvel's Iron Man , worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark's impressive achievements, his career success and robotic super-suit weren't what made him a legend. In fact, Stark’s best Marvel Comics storylines began when he joined The Avengers to save the entire universe.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

SEPTEMBER 23, 2020

Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business. You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. This may be a very smart choice for your business. Let’s discover the reasons why.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Optinmonster

SEPTEMBER 23, 2020

Are you trying to figure out how to trigger a popup form on a button click but not sure the best way to do it? Making a popup that appears on the click of a button can be a powerful way to boost conversions. But if you’re not a professional coder, it can be complicated to set this trigger up. That’s why, in today’s tutorial, we’re excited to show you how to create a popup that appears when your users click a button.

Trigger Marketing 91

Trigger Marketing Template Work Management Autoresponders 91

Spiralytics

SEPTEMBER 23, 2020

Covering the essential elements of good web design, we’ll teach you how to pay attention to the right aspects of your online presence. The post Web Design in 2020 and Beyond: A Complete Guide appeared first on Spiralytics Inc.

Design 91

Design 91

RDW Group

SEPTEMBER 23, 2020

Help us give a warm welcome to our newest media planner, Erin Mullaney! With a love of learning and an … The post Enter Erin, RDW Media Planner appeared first on RDW Group.

Media 83

Media 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

SEPTEMBER 23, 2020

Sales and Marketing are two pieces of the over-arching revenue powerhouse within all organizations. They dictate the pace of revenue generation and if one department is doing poorly, it’s clear the other will fall next. So, that being said, how can marketing make sure sales get’s the leads they want to work? How many times have you been told, “the leads aren’t qualified enough” or, “none of the leads are converting”?

Sales Qualified Leads 62

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 62

Launch Marketing

SEPTEMBER 23, 2020

Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your brand goes beyond the logo, color scheme and tagline, and, while those are all important, understanding what motivates clients to work with you and aligning them with your company values is one of the keys to growing your brand.

Lead Scoring 62

Lead Scoring Lead Ranking Paid Search Agency Brand Identity 62

PureB2B

SEPTEMBER 23, 2020

Sales and Marketing are two pieces of the over-arching revenue powerhouse within all organizations. They dictate the pace of revenue generation and if one department is doing poorly, it’s clear the other will fall next. So, that being said, how can marketing make sure sales get’s the leads they want to work? How many times have you been told, “the leads aren’t qualified enough” or, “none of the leads are converting”?

Sales Qualified Leads 62

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 62

SendGrid

SEPTEMBER 23, 2020

SIGNAL is going virtual this year! It’s not too late to join more than 20,000+ attendees to learn how to build better customer experiences. The post Top 10 Reasons You Should Attend #SIGNALConf 2020 appeared first on SendGrid.

Ad Building 59

Ad Building 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Televerde

SEPTEMBER 23, 2020

An outstanding 98% of marketing teams that adopted modern agile marketing reported experiencing more lead generation in their marketing projects. Since agile manifestos were introduced in the marketing landscape almost a decade ago, they have saved businesses and organizations from creating 12-month marketing plans. So, what is modern agile marketing?

Planning 59

Planning Work Management Marketing Management Paid Search Agency 59

Alejandro Rioja

SEPTEMBER 23, 2020

When I started my blog, the only way I learned all the smart blogging tricks and techniques was through trial and error and to be honest during my early days, I was all over the place with my content and ideas.

Content 52

Content Marketing 52

GreenRope

SEPTEMBER 23, 2020

September 2020 System Updates. Every month we add new features and updates to the GreenRope system based on your feedback. Here are all the updates and new features we added in September: LMS Updates: Time Completed. Active modules now display chapters in the navigation bar on the left-hand side of your screen, empowering user navigability. Activity Time.

Wiki 52

Wiki CRM Display Customer Surveys 52

FMG Suite

SEPTEMBER 23, 2020

On-site SEO is just the start. Local listings and paid search campaigns are also key to improving your visibility and attracting new leads to your website. Discover the power of off-site SEO in this webinar. Watch the replay for expert insights, including how to: Maximize your local listings (Yelp, Google My Business, etc.). Get started with paid search ads.

Brand Identity 52

Brand Identity Branding Lead Ranking Lead Scoring 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outgrow

SEPTEMBER 23, 2020

Statistics on Interactive Content: Trends and Best Practices [Infographic]. Have you ever wondered why more and more marketers are shifting from static content to interactive content? Well, they’ve got good reason to. Interactive content is informative, educational, and can work as an effective lead generation machine. But don’t just take our word for it!

Statistics 52

Statistics Practices Outgrow Trends 52

FMG Suite

SEPTEMBER 23, 2020

If the term “Search Engine Optimization” makes you feel anxious, you’re not alone. Traditionally, SEO for financial advisors has been associated with complicated coding in the back-end of a website. It seemed like something best left to the technologically-advanced. The truth is, the days of code-based SEO are over. Today, a website optimized for search is an achievable goal for any financial professional.

SEO 52

SEO Work Management Marketing Management Tagging 52

Outgrow

SEPTEMBER 23, 2020

Outgrow Product Update For September 2020. While the world has been on hold, the busy bees at the Outgrow workshop have been hard at work towards our product updates! We want to be the best we can be for you, and this product update blog is just another step in the right direction! Better interface, cooler designs and even easier to use interface. Read on to find out what’s packed in the Outgrow product update for September 2020!

Outgrow 52

Outgrow Product Lead Scoring Lead Ranking 52