Wed.Sep 23, 2020

The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

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10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs.

Targeted Email: Segmenting Customers by Average Order Value


While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Executive Insights: Data Literacy and Real Business Intelligence

Marketing Insider Group

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI).

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Take your brand to the next level with Personalized Marketing


Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.

Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%.

Learn six ways to change fonts in your WordPress site


Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience.

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Social Media Compliance: Everything You Need to Know to Stay Compliant


Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. The “rules” are a complicated mix of industry regulations and federal, state, and local laws.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Top Learnings Around Content Marketing from INBOUND 2020

SmartBug Media

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing.

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

Content Marketing Institute

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.

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How-To-Guide: Shopify and HubSpot Integration for Your New E-Commerce Solution

SmartBug Media

Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business. You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services.

How to Trigger a Popup Form on a Button Click (Step by Step)


Are you trying to figure out how to trigger a popup form on a button click but not sure the best way to do it? Making a popup that appears on the click of a button can be a powerful way to boost conversions. But if you’re not a professional coder, it can be complicated to set this trigger up.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Learnings Around SEO from INBOUND 2020

SmartBug Media

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. No surprise here! Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO).

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Common Mistakes that Turn Away Prospects

BOP Design

When you hire Bop Design for your B2B marketing needs , you hire our entire agency. You hire our experts in each related discipline, giving you access to our collective and specific knowledgebase.

Account-based Marketing (ABM) Tactics to Try | Strategic IC


"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Targeting B2B ABM Buyers – How To Engage the C-suites?

Unbound B2B

Introduction. Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Manage Your Email Campaigns for Ultimate Success

Benchmark Email

The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own.

Embrace Your Small Business Brand Individualism


From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic.

How to create a newsletter in under 30 minutes


Jump ahead. What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. No one likes looking at a blank screen.

Here’s Where Your GTM Strategy Is Failing


It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful?

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Announcing the 2020 State of Influence Report by Traackr


Our report provides insights into major beauty, fashion and lifestyle categories based on the content produced by a panel of 41,219 influencers and 20 brands

3 tips to tweak your content for the pandemic engagement rate spike


You’re probably tired of hearing how the COVID-19 pandemic has turned the world on its ear over the past six months. We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers.

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From good to great: Five ways to boost your email marketing efforts

A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without READ MORE ›.

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4 Steps to Align Your Company Values With Your Brand

Launch Marketing

Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.