Mon.Mar 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Content Marketing Institute

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.

CMOs Need to Balance the Expensive Cost of “Free”

Modern Marketing

There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?

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11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

When You Need Research to Be in the Know – and How to Do It

Fusion Marketing Partners

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has […]. Guest Expert Contributor

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?

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More Trending

75 PPC Influencers Who Are Changing The Game

Atomic Reach

Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications? What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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6 of the Best B2B Marketing Videos We’ve Ever Seen (And How You Can Make Your Own)


If there’s one problem with most B2B marketing videos, it’s that they’re boring. Sometimes painfully so. Because they’re marketed toward businesses, many agencies try to “go pro” and keep things very focused and formal. Unfortunately, that’s not likely to get anyone’s attention.

The Art of Copywriting: How to Write Better Captions that Get Engagement


What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long 'to-do' list. This is a mistake. After publishing a new blog, there are 15 things you can do amplify your blog's impact. Content marketing blog checklist

Organizing Your Content To Drive SEO: Content Clusters and Content Pruning


Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated.


24 Apps to Help Your Small Business Run Smoothly

Outbound Engine

If you’re like many professionals, you’ve looked for apps to help your small business run smoothly. In a recent small business trends report , 13% of owners surveyed said that administrative tasks were their biggest challenge.

[Podcast] How to Use Marketing Data for Better Engagement & Conversions


With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing — the inbox is clogged and messy, and filled with junk content that isn’t useful for customers. Email Marketing Email Validation

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Blue Chickens and Sales Agents in Orange Prison Jumpsuits


It’s a privilege to be a woman, especially today because I think we’ve come to this point where we realize and embrace the power of our collective spirit. I’ve spent my career focused on empowering women to succeed in careers they love and advance into c-suite positions and boardrooms.

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How to Convert With Psychology: 4 Design Levers To Pull


Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires.

Podcast 001: Kirk Faulkner – Director of Marketing at FMG Suite

FMG Suite

Marketing expert reveals secrets to great video content. Welcome to the first episode of the Market in Motion Podcast for Financial Advisors!

The 12 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own


Whether you're a full-time graphic designer or simply someone who's interested in dabbling in design as a side project in her free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic


While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations.

How to Build Brand Loyalty on Your Landing Page

Modern B2B Marketing

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base.

How to Post Videos on Twitter – The Complete Guide


Once you’ve registered an account on Twitter, navigate to your Twitter profile and click on ‘Tweet’. It’s relatively straightforward to enter text. The grey area titled ‘What’s happening’ will be replaced by the text you enter. Once you’re ready, click ‘Tweet’ on the bottom right of the box.

Newsletters 101: How to Craft Compelling Confirmation Messages


Email marketing opens the door to new conversations, new understandings, and new relationships with audiences.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Artificial Intelligence in A/B Testing: A Quick Look at What’s Going Down Right Now


Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill.

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Killer Tips To Optimize Your Website For Search Engines And For Humans Beings

Square 2 Marketing

If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure. Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside?

CXA Group Raises $25 Million: Employee Healthcare Improves


A Singaporean health tech company that works towards making insurance more affordable and accessible has raised $25 million in its latest round of funding.

Trailblazing Women Lead First ANA In-House Agency Conference


The Association of National Advertisers launched a new conference last week in Orlando, the ANA In-House Agency Conference. This new conference launch made even NASA envious: It was sold out months ago in December. It had more livestream viewers than any event in ANA history.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.