Mon.Mar 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Content Marketing Institute

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.

CMOs Need to Balance the Expensive Cost of “Free”

Modern Marketing

There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?

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11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

When You Need Research to Be in the Know – and How to Do It

Fusion Marketing Partners

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has […]. Guest Expert Contributor

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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[Podcast] How to Use Marketing Data for Better Engagement & Conversions

TowerData

With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing — the inbox is clogged and messy, and filled with junk content that isn’t useful for customers. Email Marketing Email Validation

The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter.

24 Apps to Help Your Small Business Run Smoothly

Outbound Engine

If you’re like many professionals, you’ve looked for apps to help your small business run smoothly. In a recent small business trends report , 13% of owners surveyed said that administrative tasks were their biggest challenge.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Organizing Your Content To Drive SEO: Content Clusters and Content Pruning

Brightedge

Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated.

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Blue Chickens and Sales Agents in Orange Prison Jumpsuits

Televerde

It’s a privilege to be a woman, especially today because I think we’ve come to this point where we realize and embrace the power of our collective spirit. I’ve spent my career focused on empowering women to succeed in careers they love and advance into c-suite positions and boardrooms.

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Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long 'to-do' list. This is a mistake. After publishing a new blog, there are 15 things you can do amplify your blog's impact. Content marketing blog checklist

Podcast 001: Kirk Faulkner – Director of Marketing at FMG Suite

FMG Suite

Marketing expert reveals secrets to great video content. Welcome to the first episode of the Market in Motion Podcast for Financial Advisors!

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

75 PPC Influencers Who Are Changing The Game

Atomic Reach

Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications? What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days.

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Newsletters 101: How to Craft Compelling Confirmation Messages

Delivra

Email marketing opens the door to new conversations, new understandings, and new relationships with audiences.

Killer Tips To Optimize Your Website For Search Engines And For Humans Beings

Square 2 Marketing

If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure. Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside?

Trailblazing Women Lead First ANA In-House Agency Conference

Bionic

The Association of National Advertisers launched a new conference last week in Orlando, the ANA In-House Agency Conference. This new conference launch made even NASA envious: It was sold out months ago in December. It had more livestream viewers than any event in ANA history.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires.

When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion

Adaptly

Campaign creative is one of the most powerful ways to communicate a brand’s ideas and values, but it can easily grow stale or irrelevant, causing audiences to lose interest. To better captivate consumers and drive conversions, many marketers will tailor and sequence their messaging. But knowing exactly when creative is ready for a refresh can […]. The post When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion appeared first on Adaptly.

Artificial Intelligence in A/B Testing: A Quick Look at What’s Going Down Right Now

Convert

Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill.

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6 of the Best B2B Marketing Videos We’ve Ever Seen (And How You Can Make Your Own)

Hatchbuck

If there’s one problem with most B2B marketing videos, it’s that they’re boring. Sometimes painfully so. Because they’re marketed toward businesses, many agencies try to “go pro” and keep things very focused and formal. Unfortunately, that’s not likely to get anyone’s attention.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How Brands Can Boost Engagement with Video

Spiralytics

In this always-on world, people expect more visual content on websites and social media channels. The fact that 86% of companies use video on their website and 77% use it on their social media shows that brands are aware of the need for compelling visuals.

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Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

ClearVoice

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations.

CXA Group Raises $25 Million: Employee Healthcare Improves

Valasys

A Singaporean health tech company that works towards making insurance more affordable and accessible has raised $25 million in its latest round of funding.

The 12 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

Hubspot

Whether you're a full-time graphic designer or simply someone who's interested in dabbling in design as a side project in her free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

$27.5 Million Raised By LeanData

Valasys

LeanData®, an enterprise Revenue Ops solution, announced on March 18 th 2019, the procurement of $27.5 million in financing that was led by Tenaya Capital and a new investor called Industry Ventures. They join existing investors Sapphire Ventures, Correlation Ventures, and Shasta Ventures.

Boost Your SaaS Sales with These 4 Tips

Altitude Branding

This is a guest post by Anubhuti Shrivastava. Image source. In contemporary digital landscape, SaaS companies are growing like never before as more and more entrepreneurs have started embracing modern technologies to streamline complex processes and automate workflows.

Pay-Per-Click & Why You Need It Today

Valasys

According to SocialMediaToday, in 2017, more than 7 million advertisers invested a whopping $10.1 billion in PPC ads!

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