Mon.Mar 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Content Marketing Institute

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.

CMOs Need to Balance the Expensive Cost of “Free”

Modern Marketing

There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?

Cost 242

How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small?

FAQ 257

Industry Leaders Talk Demand Marketing and Digital Demand Transformation

ANNUITAS

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 106

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

More Trending

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 97

The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter.

24 Apps to Help Your Small Business Run Smoothly

Outbound Engine

If you’re like many professionals, you’ve looked for apps to help your small business run smoothly. In a recent small business trends report , 13% of owners surveyed said that administrative tasks were their biggest challenge.

Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long 'to-do' list. This is a mistake. After publishing a new blog, there are 15 things you can do amplify your blog's impact. Content marketing blog checklist

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Podcast 001: Kirk Faulkner – Director of Marketing at FMG Suite

FMG Suite

Marketing expert reveals secrets to great video content. Welcome to the first episode of the Market in Motion Podcast for Financial Advisors!

6 of the Best B2B Marketing Videos We’ve Ever Seen (And How You Can Make Your Own)

Hatchbuck

If there’s one problem with most B2B marketing videos, it’s that they’re boring. Sometimes painfully so. Because they’re marketed toward businesses, many agencies try to “go pro” and keep things very focused and formal. Unfortunately, that’s not likely to get anyone’s attention.

[Podcast] How to Use Marketing Data for Better Engagement & Conversions

TowerData

With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing — the inbox is clogged and messy, and filled with junk content that isn’t useful for customers. Email Marketing Email Validation

75 PPC Influencers Who Are Changing The Game

Atomic Reach

Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications? What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days.

PPC 98

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Organizing Your Content To Drive SEO: Content Clusters and Content Pruning

Brightedge

Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated.

SERP 67

How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires.

Killer Tips To Optimize Your Website For Search Engines And For Humans Beings

Square 2 Marketing

If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure. Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside?

When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion

Adaptly

Campaign creative is one of the most powerful ways to communicate a brand’s ideas and values, but it can easily grow stale or irrelevant, causing audiences to lose interest. To better captivate consumers and drive conversions, many marketers will tailor and sequence their messaging. But knowing exactly when creative is ready for a refresh can […]. The post When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion appeared first on Adaptly.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Artificial Intelligence in A/B Testing: A Quick Look at What’s Going Down Right Now

Convert

Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill.

A/B 63

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

ClearVoice

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations.

How Brands Can Boost Engagement with Video

Spiralytics

In this always-on world, people expect more visual content on websites and social media channels. The fact that 86% of companies use video on their website and 77% use it on their social media shows that brands are aware of the need for compelling visuals.

Video 62

The 12 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

Hubspot

Whether you're a full-time graphic designer or simply someone who's interested in dabbling in design as a side project in her free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

CXA Group Raises $25 Million: Employee Healthcare Improves

Valasys

A Singaporean health tech company that works towards making insurance more affordable and accessible has raised $25 million in its latest round of funding.

Trailblazing Women Lead First ANA In-House Agency Conference

Bionic

The Association of National Advertisers launched a new conference last week in Orlando, the ANA In-House Agency Conference. This new conference launch made even NASA envious: It was sold out months ago in December. It had more livestream viewers than any event in ANA history.

$27.5 Million Raised By LeanData

Valasys

LeanData®, an enterprise Revenue Ops solution, announced on March 18 th 2019, the procurement of $27.5 million in financing that was led by Tenaya Capital and a new investor called Industry Ventures. They join existing investors Sapphire Ventures, Correlation Ventures, and Shasta Ventures.

Migrating to Alfresco – Reducing Risk, Stress and Cost with a Rolling Migration

Technology Services Group

Too often, migrating to Alfresco can be seen as a massive undertaking where the migration effort means moving all the content, integrations and people to the new platform in a migrate all at once, “Big Bang” approach.

Cost 56

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Pay-Per-Click & Why You Need It Today

Valasys

According to SocialMediaToday, in 2017, more than 7 million advertisers invested a whopping $10.1 billion in PPC ads!

PPC 59

Newsletters 101: How to Craft Compelling Confirmation Messages

Delivra

Email marketing opens the door to new conversations, new understandings, and new relationships with audiences.

5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible?