Mon.Mar 18, 2019

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How to Smash Silos and Better Integrate Marketing Teams

Content Marketing Institute

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading → The post How to Smash Silos and Better Integrate Marketing Teams appeared first on Content Marketing Institute.

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11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be so profitable, over 70% of brands now hire someone to manage […]. The post 11 Benefits of Outsourcing Your Content Creation appeared first on Marketing Insider Group.

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Industry Leaders Talk Demand Marketing and Digital Demand Transformation

ANNUITAS

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. The two marketing leaders take thirty minutes to discuss a variety of topics but focus on the central theme of a movement away from ‘Random Acts of Demand Marketing’ and towards a more perpetual, contextually rele

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How to Structure FAQs for SEO

Marketing Insider Group

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small? You search for a return policy on the page but see none. So […]. The post How to Structure FAQs for SEO appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build Brand Loyalty on Your Landing Page

Adobe Experience Cloud Blog

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base.

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When You Need Research to Be in the Know – and How to Do It

Fusion Marketing Partners

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has […].

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Key Account Management: The Ultimate Guide

Hubspot

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. But how do you protect those customers from the competitors who are no doubt courting them?

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People Do Business With People They Know, Like, and Trust

EverString

It’s. The post People Do Business With People They Know, Like, and Trust appeared first on EverString.

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The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter. While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy.

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Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long 'to-do' list. This is a mistake. After publishing a new blog, there are 15 things you can do amplify your blog's impact.

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Organizing Your Content To Drive SEO: Content Clusters and Content Pruning

Brightedge

Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated. Although marketers do not know the exact list of factors that Google considers and how they are weighed, Google has given us a good idea of various important […]. The post Organizing Your Content To Drive SEO: Content Clusters and Content Pruning appeared first on BrightEdge SEO Blog.

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5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Inspire Participation in Your Employee Advocacy Initiatives

EveryoneSocial

Below you learn how to inspire participation in your employee advocacy initiatives and how to keep that engagement growing for long-term results. Employees can be one of your company’s biggest assets when advocating for your business on social media. They can generate new leads and customers, attract top talent, and be the voice for your brand. All simply by using their distinct personality and voice to talk up your industry, work culture, products, and services on their personal social networks

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How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on view time, country of origin, bounce rate, and countless other attributes, it’s easy to forget that they’re just like you and me.

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Blue Chickens and Sales Agents in Orange Prison Jumpsuits

Televerde

It’s a privilege to be a woman, especially today because I think we’ve come to this point where we realize and embrace the power of our collective spirit. I’ve spent my career focused on empowering women to succeed in careers they love and advance into c-suite positions and boardrooms. As a gender, I admire our strength, resilience and determination.

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6 of the Best B2B Marketing Videos We’ve Ever Seen (And How You Can Make Your Own)

BenchmarkONE

If there’s one problem with most B2B marketing videos, it’s that they’re boring. Sometimes painfully so. Because they’re marketed toward businesses, many agencies try to “go pro” and keep things very focused and formal. Unfortunately, that’s not likely to get anyone’s attention. This means that boring videos are a BIG problem; if you aren’t getting people’s attention, then you’re probably not going to get the attention of the corporate decision-makers you’re targeting, and you’re just wasting mo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Podcast 001: Kirk Faulkner – Director of Marketing at FMG Suite

FMG Suite

Marketing expert reveals secrets to great video content. Welcome to the first episode of the Market in Motion Podcast for Financial Advisors! Join Mike Woods and Kirk Faulkner as they host discussions with the most interesting people in the financial advisory world, so you can learn the most important strategies, tactics, trends, and challenges facing financial advisors today.

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SXSW 2019 Recap: Creating Authentic Brand Relationships

LiveRamp

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Much of the conversation at SXSW this year revolved around artificial intelligence and paradoxically, human-based interactions. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike.

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Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

ClearVoice

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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[Podcast] How to Use Marketing Data for Better Engagement & Conversions

TowerData

With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing — the inbox is clogged and messy, and filled with junk content that isn’t useful for customers.

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Killer Tips To Optimize Your Website For Search Engines And For Humans Beings

Square 2 Marketing

If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure. Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside? Would you ever open a store and not tell anyone about your new store? Would you ever open a store and not plan to do at least some marketing to promote the store’s existence?

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Artificial Intelligence in A/B Testing: A Quick Look at What’s Going Down Right Now

Convert

Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill. The real state of Artificial Intelligence is drastically different. It is more a complement to.

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Sales Pipeline Radio, Episode 157: Q&A with Frances Traisman @FrancesTraisman

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Thanks for being loyal followers of Sales Pipeline Radio. If you miss us live every Thursday at 11:30 a.m. Pacific you can listen in anytime, everywhere podcasts play. The show is just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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CXA Group Raises $25 Million: Employee Healthcare Improves

Valasys

A Singaporean health tech company that works towards making insurance more affordable and accessible has raised $25 million in its latest round of funding. The CXA group is Asia’s one-stop predictive and data intelligence platform that has the sole aim to become the leading health ecosystem platform that addresses the escalating healthcare costs across the region.

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Cultivating a Culture of Belonging at 33Across

33Across

Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights.

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How Brands Can Boost Engagement with Video

Spiralytics

In this always-on world, people expect more visual content on websites and social media channels. The fact that 86% of companies use video on their website and 77% use it on their social media shows that brands are aware of the need for compelling visuals. By 2021, it’s predicted that 80% of all internet traffic will be video.