Fri.Jul 23, 2021

Frustrated by Blue Links in Email? Conquer Them for Good

Litmus

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best?

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The Advantages and Disadvantages of Hosting Your Email

SendX

Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?

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Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now.

How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Case studies are one of the most valuable types of content your content marketing team can create. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist. However, there are parameters and best practices to follow.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

Content Marketing Institute

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing?

More Trending

Wix vs WordPress: Which Is Better for SEO? via @sejournal, @AdamHeitzman

Search Engine Journal

Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better for SEO? appeared first on Search Engine Journal. SEO WordPress

Define a New Future With a Hybrid Work Culture

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Today’s typical hybrid work culture conversation: Manager: “What’s your favorite part about working from home?” . Employee: “The flexibility. And honestly how productive I am working from home.”.

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Google: How to Use Search Operators for SEO via @sejournal, @martinibuster

Search Engine Journal

New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.

How to Create a Live Sales Notification for WooCommerce

Optinmonster

Do you want to build trust and confidence in customers by displaying live sales notifications? Live sales notifications are an effective way to build credibility by allowing visitors to see what others are doing. This can boost sales and conversions instantly.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

25 Essential Social Media Marketing Apps for Your Smartphone via @sejournal, @brentcsutoras

Search Engine Journal

This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for Your Smartphone appeared first on Search Engine Journal. Social Media

Top 10 Considerations When Writing Blogs for a Construction Company

Navigate the Channel

Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog.

CRISIS LEADS TO INNOVATION

xiQ

Productivity in the B2B industry did not suffer during the recent pandemic. As a matter of fact, productivity went up 10-fold in many instances.

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Austria Joins The Google News Showcase via @sejournal, @RebekahDunne

Search Engine Journal

On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase. The post Austria Joins The Google News Showcase appeared first on Search Engine Journal. News Tools

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

ARE YOU READY TO GROW SALES BY 10x?

xiQ

CRISIS LEADS TO INNOVATION. Productivity in the B2B industry did not suffer during the recent pandemic. As a matter of fact, productivity went up10-fold in many instances.

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

TrueInfluence

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format content alone won’t spur leads, however. Distribution strategies are just as crucial. Herein lies the value of white paper syndication.

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5 Steps to Setting Smart Sales Targets and Goals for Your Business

Lake B2B

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” ” – Bill Copeland. Running a business is a lot like running a household.

The Ultimate Guide to Conversion Rate Optimization (CRO)

Method and Metric

In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Strategy before technology

Modern B2B

The post Strategy before technology appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Marketing Automation B2B B2B agency B2B Marketing B2B Marketing Agency Marketing Technology Strategy Technology Marketing

[WEBINAR RECAP] Smarter Content, Bigger Results: Using Data to Write Better Content

Parse.ly

If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics.

5 things I learned during my first year running a Valley nonprofit

Televerde

In this guest column, a Valley executive who last year took over running a charitable foundation, reflects on the experience and offers tips for nonprofit leaders based on what she found out, including how to run a nonprofit like a business. Read more on Michelle Cirocco’s experience.

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Digital Agility in Financial Services: Three Critical Pivots for Success

E-Spirit

#Marketing #CMS #Headless and Hybrid CMS

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

How to Optimize Post-Pandemic Higher Education Enrollment Rates

SmartBug Media

Do you remember applying for university ten years ago?

Intro to CogMar

Ignite

Intro to CogMar. Cognitive Marketing

Webinar: How to measure the business impact of omnichannel, consumer journeys

AcuityAds

The post Webinar: How to measure the business impact of omnichannel, consumer journeys appeared first on AcuityAds Inc. Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation

14 Reasons Why Now Is the Perfect Time to Hire a Freelancer

ClearVoice

Long before words and phrases like “social distancing” and “superspreader” became part of our vocabulary, words like “freelancer” and “permalancer” were already trending up in the gig-economy workforce.

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!