Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
KoMarketing Associates
APRIL 20, 2022
As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%.
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ClearVoice
APRIL 20, 2022
When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. But what if there was a stronger way to connect with customers? What if you could understand their pain points and figure out how your brand could help? This is the premise of empathy marketing. What is empathy-based marketing?
nDash
APRIL 20, 2022
Do you have an archive filled with years of old blog content? Have you wondered if it’s better to delete it or leave it as it is? The answer is actually – neither. What if I told you that it’s possible to increase traffic to your site using your existing content? What does this mean? When you breathe new life into old content, that helps increase page views.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
LeanData
APRIL 20, 2022
Business has been forever changed by the events of the last few years. Remote work is no longer just an idea, streamlining processes has become even more important, and the speed at which we work has become paramount. . Revenue leaders are acutely aware of the importance of speed to lead. But, there doesn’t seem to be a consistency to what we consider speed.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Biznology
APRIL 20, 2022
For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status. While there is real convenience to what Chrome and other browsers know about me and how they integrate with other apps and programs I use, Brave’s focus on p
Launch Marketing
APRIL 20, 2022
Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . 1.?
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
APRIL 20, 2022
Google's website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website From Your Google Business Profile appeared first on Search Engine Journal.
Martech
APRIL 20, 2022
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.
Search Engine Journal
APRIL 20, 2022
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now Bypasses Google’s AMP Pages appeared first on Search Engine Journal.
SmartBug Media
APRIL 20, 2022
The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
APRIL 20, 2022
Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For SMBs appeared first on Search Engine Journal.
Salesforce Marketing Cloud
APRIL 20, 2022
It’s an exciting time to be a marketer. Customers are increasingly engaging online through new innovative formats. Disruptive trends and technology continuously shake up the virtual landscape. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. In this digital-first era , marketing’s responsibility has evolved around two critical roles: the stewards of customer relationships and the engine fueli
Search Engine Journal
APRIL 20, 2022
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results] appeared first on Search Engine Journal.
Salesforce Marketing Cloud
APRIL 20, 2022
When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts. Digital-first refers to businesses that have used at least 51% digital or cloud-based tools since their inception.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 20, 2022
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To Create Custom Columns In Google Ads appeared first on Search Engine Journal.
Martech
APRIL 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing.
Search Engine Journal
APRIL 20, 2022
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.
Buffer
APRIL 20, 2022
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 20, 2022
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know appeared first on Search Engine Journal.
33Across
APRIL 20, 2022
Even though cookies won't phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently. The post Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution appeared first on 33Across.
Search Engine Journal
APRIL 20, 2022
Expanding into new markets is a massive investment, and it's essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of International SEO Focus For Entering A New Market appeared first on Search Engine Journal.
PureB2B
APRIL 20, 2022
Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
33Across
APRIL 20, 2022
Even though cookies won't phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently.
PureB2B
APRIL 20, 2022
On first impression, the notion of Sales and Legal teams working together, laser-focused on achieving the same goals may seem like entering the Twilight Zone. However, on closer look, it becomes apparent that for a successful, growing and thriving business, not only do Sales and Legal teams need to work well together to achieve mutual goals; it is imperative that they do so.
Albacross
APRIL 20, 2022
Check out the exciting new features, integrations, and improvements added by our product team to Albacross for Q4. ⚡New Features & Add-Ons. Go From Zero to Marketing Hero With Account-Intelligence Dashboards. Now, users can integrate Albacross’ intent data with Google Data Studio to create powerful dashboards and measure the results of their marketing efforts.
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