Spiralytics
APRIL 13, 2018
Facebook is once again under fire for a massive data security scandal after Christopher Wylie , former director of research at Cambridge Analytica, revealed how a quiz app was used to gather information about 87 million Facebook users, which eventually landed in the hands of Cambridge Analytica. This data was then used to gain advantage in the 2016 elections, by delivering pro-Trump content to Facebook users.
Biznology
APRIL 13, 2018
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the day-to-day operations of most companies. Importantly this emerging role of CSR has expanded the traditional principles of capitalism about financial performance or maximizing shareholder wealth.
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Adobe Experience Cloud Blog
APRIL 13, 2018
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so.
Customer Experience Matrix
APRIL 13, 2018
Trust has been chasing me like a hungry mosquito. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kapost
APRIL 13, 2018
Humans are humans. Whether we’re buying software or food at the grocery store, we give our purchases careful consideration. We use both our rational and emotional brains. Is this purchase. The post How to Appeal to Emotion in Your B2B Marketing Campaigns appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
APRIL 13, 2018
For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. It’s a complex, changing and challenging business world out there. Salespeople selling undifferentiated commodities are being replaced by online sales. Prospects are considering more and more transactions as commodity […].
Hubspot
APRIL 13, 2018
Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family -- Facebook’s original purpose -- and less with brands, flattening their organic reach more than ever before.
Schubert B2B
APRIL 13, 2018
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have the opportunity to become stars and new types of content can become king overnight.
Heinz Marketing
APRIL 13, 2018
It’s become impossible to avoid references to the General Data Protection Regulation (GDPR) these past few weeks. Every vendor and their mothers are publishing guides and resources to help you understand and prepare for the most significant digital outbound marketing restrictions our industry has ever seen. So of course, we published one too, but with one big difference from the rest.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
33Across
APRIL 13, 2018
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this. The post Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care appeared first on 33Across.
The Mx Group
APRIL 13, 2018
The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union. With the threat of hefty fines, companies know they need to take action, but may not be sure how to get started in a practical sense.
33Across
APRIL 13, 2018
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this. The post Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care appeared first on 33Across.
Rain: The Growth Agency
APRIL 13, 2018
Seeing e-commerce ads on TV was almost unheard of just five years ago, that is, unless you were selling steak knives or a fuzzy blanket with sleeves. Now, modern e-commerce-centered businesses can be found on a variety of networks any night of the week, right in your living room. From Peloton to Chewy.com to The RealReal, many modern brands with digital business models are now using TV advertising.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
QuanticMind
APRIL 13, 2018
How will that sofa look in your living room? You could just measure it, check the color and hope for the best – or you could use an augmented reality app to see exactly what your space would look like. Retailers like IKEA are hoping you’ll opt for the second choice , and use a digital app that incorporates Augmented Reality, or AR, to see exactly what their furniture and accessories will look like in your living space.
Directive Agency
APRIL 13, 2018
Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]. One of the best parts of AdWords is there’s so much data available.
AdSquare Audiences in Motion
APRIL 13, 2018
Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. From there on advertisers and agencies need to take a step back and understand the importance of knowing what data providers bring to the table in terms of data sources, accuracy of data and validation against industry standards.
Olympia Consulting Sales
APRIL 13, 2018
Congratulations on your new role! I know you’re fired up and ready to roll with creating new results. But, before you wade into your new position, may I suggest a plan to ensure a great start during your first 100 days on the job? I Love It When a Plan Comes Together Now, you cynics … The post Your First 100 Days as a New Sales VP appeared first on Olympia Consulting.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
APRIL 13, 2018
You’re almost there. You’re in a meeting with the decision maker, demoing your product, handling any question they throw at you, and winning the business. At least, that’s how it looks in your 4:35 p.m. daydream. Let’s face it, sales is sometimes easier said than done. So, how do the best of the best come home with the contract? Here are three tactics to bring home the business and make you the ultimate dealmaker.
Content Marketing Institute
APRIL 13, 2018
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone).
Lead Liaison
APRIL 13, 2018
Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. Previously, GoCapture!™ was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event.
chiefmartech
APRIL 13, 2018
Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference — it will be our best one yet.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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