Mon.Aug 02, 2021

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website


As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?


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How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

12 Best Transactional Email Examples


Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing


The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

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More Trending



As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.

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5 Steps to Keep Your Blog Relevant and Updated


A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

13 Customer Acquisition Tools to Grow Your Sales Today


Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? Getting new customers is one of the biggest problems facing companies of all sizes.

Let’s Bust 5 Myths About Association Newsletters

Higher Logic

The post Let’s Bust 5 Myths About Association Newsletters appeared first on Higher Logic. Do you believe these 5 myths about association newsletters? See what they are and learn how to rework your newsletter to make it more engaging.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A


It’s hard to believe we’re already well into the second half of the year. Let’s take a moment to look at how our predictions for this year have been coming along.

Ask our experts: Other than open rates, what should creators focus on to measure success?


Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

10 Green Monday Email Examples We Love


You know that last-minute scramble before any holiday or birthday when you realize there are still arrangements to be made and gifts to be purchased? Back in 2007, eBay saw this play out with their online sales. A few weeks before Christmas, there was a surge in sales.

Why Customer Experience Should Matter To Your Business


Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

What Apple’s Mail Privacy Protection Means For Email Marketers


Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers.

Choosing Your Clients Carefully & Spotting Client Red Flags

Go Beyond SEO

Finding the right clients to work with, in which the relationship will be mutually beneficial to both of you, isn’t easy. And often, it requires experience to know how to spot the right clients early on, rather than finding out at the wrong time later. The good news?

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Here’s How Inbound Marketing Drives The Ultimate Customer Experience

Benchmark Email

Customer expectations have changed since the beginning of 2020. Research shows that consumers have become more thoughtful and selective since the pandemic. They want to build a connection with the companies they’re buying from. So, where does inbound marketing fit into all this?

Our Favorite Campaign Template Reports in Databox

SmartBug Media

Campaigns are the bread and butter of every successful inbound marketer’s strategy, but they mean nothing if you can’t report on metrics from them. Marketing reports often involve sharing updates on key performance indicators (KPIs), goal progress, next steps, and priority adjustments.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

B2B Marketing Leaders Agree — Your Online Story is Paramount to Success.


According to Forrester’s 2021 Predictions Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while four in 10 indicate that human/analog engagement with sellers has become less important.

Want To Transform Your Website Into A Lead Generation Machine? Install These 3 Website Upgrades

Square 2 Marketing

Your website isn’t just the digital face of your business. When properly executed and maintained, it can be a lead-capturing, revenue-generating machine. According to HubSpot’s 2021 State of Marketing Report , marketers say that generating leads is their biggest challenge.

What is Mobile-First Indexing & Why it Matters for SEO

There’s been plenty of talk about mobile-first indexing for a few years, but what is it? How does it work? Are any webpages at risk of being de-indexed? Although Google first introduced mobile-first indexing in 2016, SEO communities are still talking about the implications and effects on ranking.

Google’s Mobile-First Indexing: Everything We Know (So Far) via @sejournal, @mindyweinstein

Search Engine Journal

Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search Engine Journal. Mobile Search

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

The Good, Bad and the Ugly of B2B Customer Service


B2B customer service is a critical part of managing your company’s customer relationships. When customers have questions during the sales process or encounter issues after a purchase, your service team can be the difference between a customer who remains satisfied or one who starts to look elsewhere.

Image Alt Text vs. Title Text vs. File Names: What’s the Difference? via @sejournal, @BrianHarnish

Search Engine Journal

What's the difference between image alt text, title text, and file names? Learn how to optimize each one for search. The post Image Alt Text vs. Title Text vs. File Names: What’s the Difference? appeared first on Search Engine Journal.

Roadblocks Every Marketer Should Expect And How To Avoid Them


Even the best marketing leaders struggled their way to adapt to the ever-dynamic improvements of digital marketing. If you're in this predicament, check out these common marketing roadblocks and actionable tips.

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WPX WordPress Hosting Outage via @sejournal, @martinibuster

Search Engine Journal

WPX hosting outage caused anguish as WordPress websites were taken offline for hours The post WPX WordPress Hosting Outage appeared first on Search Engine Journal. News WordPress

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!