Tue.Feb 19, 2019

5 Essential Daily SEO Tasks for B2B Marketing in 2019

KoMarketing Associates

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.

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3 Trending Personalization Strategies (Not Tactics)

OneSpot

With 2019 well underway, marketing teams are busy executing specific tactics to hit their new traffic, engagement, and revenue goals. However, one common pitfall that brands succumb to this time of year is diving into tactics without taking the time to get the strategy right first.

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So It’s Your First Day as the CMO…

DiscoverOrg

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.

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A Complete Agile Marketing Definition

Marketing Insider Group

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Entrepreneur Interview Series #5: Josh Fedie, SalesReach

Webbiquity

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable.

More Trending

The Benefits of Marketing Automation Within the Manufacturing Industry

Act-On

As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation

B2B enewsletters: Two bits of advice

Sales Lead Insights

A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters

Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation and infrastructure are critical even though it’s the shiny features (like kitchens and baths or image rotators and parallax scrolling) that get all the attention.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

SearchChat Podcast: Is AI Bigger than the Internet?

Biznology

In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said they had no plans to do anything about it.

Weekly Wisdom with Joel Bondorowsky: How to Set Bids in Google Ads

SEMrush

Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how to deal with flukes and much more.

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What B2B Tech Brands can Learn from B2C Companies

Golden Spiral

What can an industry-leading cybersecurity company in NYC or a start-up SaaS in Atlanta learn from brands like Pottery Barn, Land Rover, Glossier, Lowe’s and Zappos ? Turns out, it’s a lot.

B2C 109

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Pipeline Velocity: Why It Matters, How To Measure It and How It Helps

InsightSquared

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta.

‘Digital Mom’ Audrey McClelland on Her Shift From Full-Time Fashion to Freelance

ClearVoice

Let’s be honest, raising a kid feels like a full-time job. Between bestowing the lessons of life, helping with algebra homework, and managing Fortnite addictions, preoccupation levels can hit an all-time high. And that’s just for one kid. Before making any money.

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7 Great Instagram Scheduling Tools for 2019

Content Marketing Institute

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.

Tools 102

How to Make Content Marketing Your Best Lead Generation Strategy

Albacross

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top Video Trends to Watch in 2019

Vidyard

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals.

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Prospecting for Sales and Marketing: Crushing the Sales Process

TrueInfluence

As the name implies, sales prospecting is the discipline of perusing thousands of business contacts to uncover the illusive prospects who may be the most likely candidates to become an actual customer.

HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta vs Athens: Which was the greatest empire? Back in the day, these two famous city-states were bitter rivals for dominance over the Greek Archipelago. Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. On the other hand, Athens was inherently different. Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports.

Here’s How Successful Writers Get the Creative Juices Flowing

Scoop.it

When people think about art, their minds tend to circle around things like painting, drawing, sculpting, or photography. But writing is just as much a creative art form. And as a content writer, you have to make sure your creative juices are constantly flowing. Is Creativity Really That Elusive?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Ways Artificial Intelligence Makes Content Marketing Easier

Atomic Reach

Content creation and content profiling are the most significant responsibilities for today’s content marketers. Content Marketing increases mindshare for brands among consumers by serving relevant content that they are seeking. Artificial intelligence is reshaping the content marketing landscape.

How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use?

The Skillset You Need to Be Hired for Content Operations

Kapost

It’s not every day that I get to write a letter to my 22-year-old self. Ten years ago, I had little understanding of how much my content job would change. The post The Skillset You Need to Be Hired for Content Operations appeared first on Kapost Blog. Marketing Strategy

The Non-Techie's Guide to Adding Music to Videos

Hubspot

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!