INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. MORE
If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation MORE
How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases MORE
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? MORE
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points? MORE
So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. MORE
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. MORE
When it comes to modern-day marketing, content continues to be the single most powerful tool for attracting leads and driving conversions. In fact, it’s responsible for generating three times more leads than both paid search and advertising. MORE
With four days and over 150+ sessions, workshops, and forums there's no shortage of learning opportunities. Here's a look at seven of our favorites. The post 7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld appeared first on MarketMuse. MORE
The Article in 60 Seconds. Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing? MORE
When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer. MORE
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. MORE
You may be starting in your first entry-level position, or perhaps you're an executive VP at an established company. Wherever you are in your career, if you're ambitious and goal-driven, you may have one question in your mind -- Will I be the CEO someday? MORE
Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? MORE
Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others. MORE
Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. MORE
Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. MORE
Cold calling and direct mail aren’t dead, but inbound marketing is where a business really makes headway when it comes to lead generation. MORE
The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types of information. So it follows that easily finding pieces in your content syndication that answer questions moves buyers through this journey faster. MORE
Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): MORE
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. MORE
First there was the Canadian Anti-Spam Law (CASL) , which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. MORE
One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being original – is that they all use the same adages. Whether in a college setting or a screenwriting course in Hollywood, I’ve been in countless rooms where the lecturer in the front of the class preached to his or her adoring listeners lines like “I didn’t have time to write you a short letter so I wrote you a long one” and “I hate writing. I love having written.” MORE
Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. MORE
Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn. MORE
Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget". MORE
ScribbleLive
AUGUST 13, 2019
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?
Act-On
AUGUST 13, 2019
If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation
Parse.ly
AUGUST 13, 2019
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points?
Marketing Insider Group
AUGUST 13, 2019
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.
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Webbiquity
AUGUST 13, 2019
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
AUGUST 13, 2019
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.
KoMarketing Associates
AUGUST 13, 2019
Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others.
Smashmouth Marketing
AUGUST 13, 2019
Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget".
KoMarketing Associates
AUGUST 13, 2019
Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.
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Account-Based Marketing is a strategy, not a solution.
Sales Lead Insights
AUGUST 13, 2019
How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases
Content Marketing Institute
AUGUST 13, 2019
Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes?
Engagio
AUGUST 13, 2019
When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer.
Oktopost
AUGUST 13, 2019
Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern Marketing
AUGUST 13, 2019
First there was the Canadian Anti-Spam Law (CASL) , which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018.
MarketMuse
AUGUST 13, 2019
With four days and over 150+ sessions, workshops, and forums there's no shortage of learning opportunities. Here's a look at seven of our favorites. The post 7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld appeared first on MarketMuse.
SmartBug Media
AUGUST 13, 2019
When it comes to modern-day marketing, content continues to be the single most powerful tool for attracting leads and driving conversions. In fact, it’s responsible for generating three times more leads than both paid search and advertising.
Lead Liaison
AUGUST 13, 2019
So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Hatchbuck
AUGUST 13, 2019
Cold calling and direct mail aren’t dead, but inbound marketing is where a business really makes headway when it comes to lead generation.
ATAK Interactive
AUGUST 13, 2019
One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being original – is that they all use the same adages. Whether in a college setting or a screenwriting course in Hollywood, I’ve been in countless rooms where the lecturer in the front of the class preached to his or her adoring listeners lines like “I didn’t have time to write you a short letter so I wrote you a long one” and “I hate writing. I love having written.”
ClearVoice
AUGUST 13, 2019
Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better.
BuzzSumo
AUGUST 13, 2019
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Golden Spiral
AUGUST 13, 2019
The Article in 60 Seconds. Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing?
TrueInfluence
AUGUST 13, 2019
The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types of information. So it follows that easily finding pieces in your content syndication that answer questions moves buyers through this journey faster.
Single Grain
AUGUST 13, 2019
Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!):
Hubspot
AUGUST 13, 2019
You may be starting in your first entry-level position, or perhaps you're an executive VP at an established company. Wherever you are in your career, if you're ambitious and goal-driven, you may have one question in your mind -- Will I be the CEO someday?
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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