Tue.Aug 13, 2019

The How, When, and Why of Gating Your Content

ScribbleLive

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video

Parse.ly

When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points?

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

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B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others.

The Challenge of B2B Personalization

Biznology

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

First there was the Canadian Anti-Spam Law (CASL) , which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018.

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Content Marketing Institute

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes?

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show.

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10 Real-Life Examples of Proven ABM Campaigns

Engagio

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn.

How the Purposeful Marketing Method Sets A Company’s Focus

ATAK Interactive

One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being original – is that they all use the same adages. Whether in a college setting or a screenwriting course in Hollywood, I’ve been in countless rooms where the lecturer in the front of the class preached to his or her adoring listeners lines like “I didn’t have time to write you a short letter so I wrote you a long one” and “I hate writing. I love having written.”

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!):

7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld

MarketMuse

With four days and over 150+ sessions, workshops, and forums there's no shortage of learning opportunities. Here's a look at seven of our favorites. The post 7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld appeared first on MarketMuse.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Making More of Your Marketing Content

SmartBug Media

When it comes to modern-day marketing, content continues to be the single most powerful tool for attracting leads and driving conversions. In fact, it’s responsible for generating three times more leads than both paid search and advertising.

How To Go By Finding New Business Leads

Only B2B

It is a proven fact that your business will success only if you are capable of finding new business leads of high-quality. Getting good quality leads should be every business’. The post How To Go By Finding New Business Leads appeared first on ONLY B2B. blogs Business

15 Tips for Accelerating Your Sales Pipeline with Content Syndication

TrueInfluence

The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types of information. So it follows that easily finding pieces in your content syndication that answer questions moves buyers through this journey faster.

How to Measure the ROI of Inbound Marketing

Hatchbuck

Cold calling and direct mail aren’t dead, but inbound marketing is where a business really makes headway when it comes to lead generation.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

7 Sales Tasks You’re Better Off Automating

Ontraport

Automate repetitive, mundane tasks to set up your sales reps to successfully turn qualified leads into customers. The post 7 Sales Tasks You’re Better Off Automating appeared first on The Ontraport Blog. Sales Force Automation

What’s Your Digital Type? Mx’ers Explore at In-house Workshop

The Mx Group

The post What’s Your Digital Type? Mx’ers Explore at In-house Workshop appeared first on The Mx Group

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How Marketers Can Optimize Their Lead Forms for Better Conversions

SnapApp

B2B marketers rely on lead forms to identify prospects and capture their contact information. In fact, half of all marketers say that lead forms are their primary source for generating leads, according to HubSpot.

SEO Insights for B2B Marketers

BOP Design

If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy