Tue.Aug 13, 2019

The How, When, and Why of Gating Your Content

ScribbleLive

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content?

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video

Parse.ly

When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points?

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

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The Challenge of B2B Personalization

Biznology

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others.

BANT is Dead -- Find the Authority

Smashmouth Marketing

Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget".

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B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Content Marketing Institute

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes?

10 Real-Life Examples of Proven ABM Campaigns

Engagio

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

First there was the Canadian Anti-Spam Law (CASL) , which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018.

7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld

MarketMuse

With four days and over 150+ sessions, workshops, and forums there's no shortage of learning opportunities. Here's a look at seven of our favorites. The post 7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld appeared first on MarketMuse.

Making More of Your Marketing Content

SmartBug Media

When it comes to modern-day marketing, content continues to be the single most powerful tool for attracting leads and driving conversions. In fact, it’s responsible for generating three times more leads than both paid search and advertising.

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Measure the ROI of Inbound Marketing

Hatchbuck

Cold calling and direct mail aren’t dead, but inbound marketing is where a business really makes headway when it comes to lead generation.

How the Purposeful Marketing Method Sets A Company’s Focus

ATAK Interactive

One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being original – is that they all use the same adages. Whether in a college setting or a screenwriting course in Hollywood, I’ve been in countless rooms where the lecturer in the front of the class preached to his or her adoring listeners lines like “I didn’t have time to write you a short letter so I wrote you a long one” and “I hate writing. I love having written.”

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

ClearVoice

Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Create B2B PR and Content Marketing Campaigns that Convert

Golden Spiral

The Article in 60 Seconds. Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing?

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15 Tips for Accelerating Your Sales Pipeline with Content Syndication

TrueInfluence

The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types of information. So it follows that easily finding pieces in your content syndication that answer questions moves buyers through this journey faster.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!):

7 Signs You're CEO Material

Hubspot

You may be starting in your first entry-level position, or perhaps you're an executive VP at an established company. Wherever you are in your career, if you're ambitious and goal-driven, you may have one question in your mind -- Will I be the CEO someday?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.