Tue.Aug 13, 2019

The How, When, and Why of Gating Your Content

RockContent

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? And how are we capturing that traffic? It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons.

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video

Parse.ly

When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points? Matt Talmage of Wibbitz , a platform that enables businesses to make their own short-form video content in just a few minutes , and me, Mackenzie Meyer of Parse.ly, a content analytics solution that works with some of the web’s largest sites to build content for an audience-first strategy, both face these challenges.

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]. The post 5 Ways to Turn Dry Topics Into a Content Marketing Win appeared first on Marketing Insider Group. Content Marketing

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge.

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California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Oracle

First there was the Canadian Anti-Spam Law (CASL) , which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal , stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy Act (CCPA) being the most impactful.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. But account based marketing (or “ABM”) may also be an idea that had the good fortune of coming along at exactly the right time. It synthesizes so many of the best practices and big trends in B2B marketing right now.

The Challenge of B2B Personalization

Biznology

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. I guide these discussions with questions around areas we’re interested in but the main goal is to get a sense of the market. It turns out that personalization is a top of mind issue. B2B Personalization isn’t easy. B2B Personalization is hard.

The How, When, and Why of Gating Your Content

RockContent

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? And how are we capturing that traffic? It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

How To Go By Finding New Business Leads

Only B2B

It is a proven fact that your business will success only if you are capable of finding new business leads of high-quality. Getting good quality leads should be every business’. The post How To Go By Finding New Business Leads appeared first on ONLY B2B. blogs Business

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Content Marketing Institute

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared first on Content Marketing Institute. Company News

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. . This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Everything You Need to Know About the Instagram Creator Account

Hootsuite

Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account. Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone. How do Instagram creator profiles differ from a regular business profile though? And are all the new features really worth making the switch? Read on to find out.

7 Sales Tasks You’re Better Off Automating

Ontraport

Automate repetitive, mundane tasks to set up your sales reps to successfully turn qualified leads into customers. The post 7 Sales Tasks You’re Better Off Automating appeared first on The Ontraport Blog. Sales Force Automation

How to Measure the ROI of Inbound Marketing

BenchmarkONE

Cold calling and direct mail aren’t dead, but inbound marketing is where a business really makes headway when it comes to lead generation. Inbound marketing , which refers to a marketing strategy that is specifically geared toward strengthening the brand-consumer relationship, is tantamount to marketing success.

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. You have already harnessed the power of connecting with your leads face to face.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top 3 Outbound Ways to Generate More Leads

Unbound B2B

Introduction. There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. However, inbound marketing doesn’t reach everyone, hence companies are bound to lose potential leads by sticking to just that one type of marketing. This is where outbound marketing comes in.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share.

The Next Step in B2B Meeting Evolution: A Case for Automation

Jifflenow

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How to Create B2B PR and Content Marketing Campaigns that Convert

Golden Spiral

The Article in 60 Seconds. Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing? Content marketing is a strategic marketing approach that creates and distributes valuable, relevant and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

Social media marketers know that social networks, such as Facebook, can be indispensable in terms of reaching target audiences. However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others. The Pew Research Center recently released the results of a survey designed to gauge which Americans are turning to sites, such as LinkedIn and Pinterest, over others.

Top 10 Instagram Stories Apps That Will Make Your Life Easier

SocialBakers

Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier. Social Media News instagram instagram for business instagram marketing instagram stats social media tips

10 Real-Life Examples of Proven ABM Campaigns

Engagio

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer. However, some people find the prospect of executing ABM campaigns daunting – after all, there’s a myriad of tools, processes, and people you could leverage to help you succeed. But don’t let that fool you and get in the way of seeing massive results with this powerful strategy.

Customer Experience: Why It's Important and How to Improve It

Brandfolder

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.