Wed.Sep 01, 2021

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Unlock the Power of Employee Advocacy in B2B Marketing

Marketing Insider Group

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

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Report: Most B2B Event Marketers Focus on Customer Engagement

KoMarketing Associates

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%).

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The 3 Strategic Pillars Behind Every Winning Content Strategy

Content Marketing Institute

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull

Search Engine Journal

Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal.

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How to Check for Plagiarism: 10 Copyscape Alternatives via @sejournal, @JuliaEMcCoy

Search Engine Journal

Plagiarism is a serious problem in the online world. This list breaks down the top 10 alternatives to Copyscape when searching for the right tool. The post How to Check for Plagiarism: 10 Copyscape Alternatives appeared first on Search Engine Journal.

Tools 142
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The Complete Guide to Self-Employment Taxes

The Daily Egg

You may be the owner of a registered business, an ecommerce seller, or a freelancer. In the eyes of the law, however, The post The Complete Guide to Self-Employment Taxes appeared first on The Daily Egg.

eCommerce 125
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How to Use Local Keywords to Rank Higher on Google

Search Engine Journal

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to Rank Higher on Google appeared first on Search Engine Journal.

Keywords 129
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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 Easy Steps to Do Market Research

The Daily Egg

Customers today have a wealth of tools and information available to empower them. They can research their own products or services and. The post 6 Easy Steps to Do Market Research appeared first on The Daily Egg.

Research 114
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4 NEW Examples of Branded Content that Nailed It

DivvyHQ

Is branded content part of your content marketing arsenal? While it may not increase sales or search engine traffic directly, it can be a very effective way to raise your brand profile and emphasize your core business values. Here are four of the latest examples of brands who are pushing the envelope with branded content.

Examples 114
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Google Adds Presearch As A Default Option on Android in EU via @sejournal, @MattGSouthern

Search Engine Journal

Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe. The post Google Adds Presearch As A Default Option on Android in EU appeared first on Search Engine Journal.

Google 109
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Mediavine open sources its WordPress theme framework

Martech

Trellis, the WordPress theme framework used by customers of ad management platform Mediavine, has been rolled out on the open internet for beta testing and is now available for purchase by any WordPress users. A theme framework is a template within which customized child themes can be developed. Trellis is already in use on over 1,000 sites run by publishers in the Mediavine network. 77% of these publishers are passing all three of Google’s Core Web Vitals (compared with 4% of internet sites ove

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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WordPress.com Parent Company Acquires Headless CMS Frontity via @sejournal, @martinibuster

Search Engine Journal

The parent company of WordPress.com acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community The post WordPress.com Parent Company Acquires Headless CMS Frontity appeared first on Search Engine Journal.

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Need Better Image Version Control? Use a DAM

Brandfolder

If you’re using a storage solution like Google Drive or DropBox to organize and manage your assets, you’ll eventually run into problems with duplicate, outdated, or incorrect asset versions cluttering.

Google 98
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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. Take a look at Roots , a Canadian apparel brand. They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) comp

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Defanging FLoC: Top 3 User Privacy Concerns

DAGMAR Marketing

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Sounds like a good thing, right? But the more we began to hear about it, the more concern is growing over just how invasive FLoC may truly be.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Your iOS 15 To-Do List from Benchmark Email

Benchmark Email

We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to tackle this challenge head-on with the rest of the email marketing… The post Your iOS 15 To-Do List from Benchmark Email appeared first on Benchmark Email.

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Understanding the Mobile Drag-and-Drop Editing Experience in HubSpot

SmartBug Media

Mobile use is on the rise. As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. Ready to start crafting content that mobile users love?

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Don’t miss out on 75+ free martech sessions and solutions

Martech

Looking for a cost-effective way to sharpen your marketing skills , discover new solutions , and overcome critical data challenges ? Attend MarTech online, September 14-15, for free ! Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies.

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Even In-Person Shopping Is Becoming More Digital

Salesforce Marketing Cloud

The days of bleary-eyed holiday shoppers rushing from store to store may not be totally over, but they have changed fundamentally. Instead of relying on one-day-only, door-busting deals, shoppers are moving between nine different channels to discover, price-compare, and buy the perfect gift. Digital and physical channels are continuing to converge into one connected shopping experience.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from kava, a plant from the Pacific Islands that has sedative and euphoric effects in drinks made from its root. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship.

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Revenue Rockstars Advice from “Beyond the Pitch” with Mickey Locey

Sharpspring

Following the popularity of our Agency Growth Series, we launched Revenue Rockstars — our newest webinar series for agencies and digital marketing leaders. We’re showcasing businesses growing revenue using the SharpSpring Revenue Growth Platform and featuring top marketing talents including Jay Baer, Shama Hyder, Seth Godin, Karl Sakas, and more. Jay Baer kicked off the series with a live-streamed session on August 5.

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The Guide to Targeted-Impact Link Building

Moz

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

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Top Sales Technology to Adopt for More Conversions

PureB2B

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Maximizing sales follow up on leads

Jackie Walts

Congratulations – your sponsored program, event or search paid off and you got some leads! Time to send them to sales for follow up. So, how do you support sales and maximize their efforts? Let’s start with my Number 2 Rule of Demand Generation – “Never Check In”. The never ending stream of emails saying “Following up on your inquiry” or “Checking in to see if you’re still interested” being ignored in your own inbox can tell you that. .

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Demand Science Leadership Takes the Stage at the Gartner® Marketing Symposium/Xpo 2021

PureB2B

Ready, set, log in! It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! This year’s event features three full days of strategy building, interactive learning, and professional development with the who’s-who of today’s marketing world. Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America.

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Marketing ops is your secret weapon

BrandMaker Blog

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment presents valuable ideas for both management and marketing executives. You can listen to this 20-minute podcast here. What sparked your interest in marketing ops? In my career, I have run big marketing organizations. I was running them before there was such a thing as marketing ops.