Mon.Jan 27, 2020

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

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45 Emerging Technology Stats to Know in 2020

Hubspot

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Each morning, I wake up to my Amazon Echo's alarm and ask Alexa about the weather. On my train ride home from work, I'm taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard.

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How Artificial Intelligence Can Help Your Emails Reach the Inbox

ClearVoice

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. Oh, yeah. You’re a startup.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Necessary Marketing Apprenticeship of Customer Success

Oracle

This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s. For something that’s been around for hundreds of years, you might think it shouldn’t be such a consistent target today of business leaders who question its value. Yet that’s where we are.

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5 Tech Solutions for Better Business Intelligence

Biznology

Business intelligence (BI) is knowing everything about one particular company, preferably yours. Everything from the history to its projected future goes under the business intelligence tech banner. In short, BI revolves around the collection and analysis of data, which is then used to get a clearer picture of where the enterprise is and where it needs to go. This helps everything get on a smoother track. However, there’s a lot more to BI than just being good at analyzing information.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry.

How to Make Your Google Mobile Search Results More Clickable

Content Marketing Institute

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading → The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute. Company News

ABM IN THE AGE OF AI: ORCHESTRATE SALES

xiQ

Knowledge is the currency of business. Becoming a subject matter expert and understanding the needs of your prospects is extremely time-consuming and resource-intensive. To succeed in a rapidly changing B2B landscape, salespeople need to understand their clients’ needs and orchestrate the buyer’s journey. In this webinar, you’ll learn how xiQ leverages AI to: Get buyer-specific insights. Understand your prospect’s business needs. Generate sales strategies that resonate with your prospects.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Top 25 Cyber Security Trade Shows for 2020

Marketing Envy

To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020. SANS Cyber Threat Intelligence Summit. January 20-27, 2020 / Arlington, VA. The two-day SANS Cyber Threat Intelligence summit brings together leading cyber threat intelligence experts and analysts to share their insights, experience, and knowledge.

The Conversion Rate Optimization Events Calendar 2020

Convert

The CRO events lined up this year will arm you with the tools you need to meet and exceed your growth goals and give you an edge over your competitors. They promise to take you from where you are (struggling to send enough and quality leads to your salespeople or fighting to win a handful.

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Search Engine Journal

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. The post Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern appeared first on Search Engine Journal. Content Marketing News

Instagram Sharing for Advocates

Oktopost

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels. We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sales Pipeline Radio, Episode 192: Q & A with Lisa Magnuson @Lisa_magnuson

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

How to Improve E-Commerce Consumer Experience in 2020

Martech Advisor

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. E-commerce sales are growing year on year, as are the number of e-commerce businesses in each industry. But B2C brands that wish to ride the wave of e-commerce success can’t afford to be complacent.

11 Reasons Why You Should Use a Docuseries in Your Content Strategy via @lisabuyer

Search Engine Journal

A docuseries can play a vital role in your content strategy. Here are 11 reasons why. The post 11 Reasons Why You Should Use a Docuseries in Your Content Strategy via @lisabuyer appeared first on Search Engine Journal. Content Marketing

Is Your Content Planning Process Chaotic? Let’s Fix That!

DivvyHQ

Your company needs to be producing content regularly to meet the evolving needs of customers, but devoid of strategy or process, your sporadic, chaotic efforts have shown no traction. Time to give up? You just need to get organized, take a strategic approach, and devise a better content planning process.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

8 Sales Operations Do's and Don'ts

Outreach

Sales operations is one of the most important - and fastest growing - roles in sales. When structured properly, sales ops has a hand in the success of every part of your sales team, from meeting quotas to coaching. With this level of importance, it’s critical to get sales ops right.

Don’t miss the MarTech Conference in San Jose, April 15-17

chiefmartech

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference , April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is 95% complete — a few surprise additions are in the works.

7 Steps to Differentiated Marketing Strategy – part 2 [Video]

Hinge Marketing

?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. The first session, we talked about the first three parts of it. TRANSCRIPTION: Hi. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. The first session, we talked about the first three parts of it.

Why It's a Mistake to Build a Content Strategy Around Keywords

Martech Advisor

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Use these three tactics instead to power your content with what really matters, says, Nick Chasinov is the founder and CEO of Teknicks. Keywords have long been a controversial topic among marketers and content creators.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Improving Your Local SEO Matters

Sharpspring

It’s no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that there are multiple types of SEO, and each of them are vital to help your brand reach the customers who are looking for your specific products and services. In other words, if increasing revenue is a goal for your business in 2020, then it’s highly likely that improving your local SEO matters.

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Visitor Queue Ranked 10th on Latka 100: The Fastest Growing SaaS Companies in 2019

Visitor Queue

Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]. The post Visitor Queue Ranked 10th on Latka 100: The Fastest Growing SaaS Companies in 2019 appeared first on Blog Visitor Queue. SaaS Sales Website Visitor Tracking

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Use B2B Buyer Persona Types for Ease and Effectiveness

Marketing Interactions

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. It’s also because buying committees are expanding. And along with that, so is your persona project. But, does it need to? In my previous post, I discussed how to determine the which B2B buyer personas you really need.

5 stats for social media marketers in the software industry

Sprout Social

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.