Sat.May 11, 2019

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to work. When the radio played a song he had specifically banned from his play list, he knew something serious was wrong. Clock, please run a system check,” Jamie muttered, annoyed. Silence.

How Should Your Email Header and Footer Be?

Altitude Branding

The world may have adopted newer styles of communication but, you simply cannot ignore email, as it is one of the primary and most often used mode of communication. Despite being the oldest form of digital communication, it is still relevant and effective in the current times. 99% of consumers check their emails on a daily basis. 59% of the people claimed that email marketing did influence their purchase decisions.

B2B Reads: Stereotypes, Lead Nurturing, and Axe Throwing

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Forget What You Think You Know About Content Marketing: B-to-B CMO Spotlight. Over the top content just doesn’t cut it anymore. Thanks for your thoughts, Drew Neisser.