Fri.Oct 02, 2020

How to choose the right technology to support enablement campaigns

Seismic - Sales Effectiveness

When designing, developing and implementing enablement campaigns, you should leverage the power of technology to support an effective roll-out of your campaigns to the field. It can be a game-changer.

EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic


We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos.

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What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program.

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How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What You’re Missing in Your Lead Generation Strategies

Go Beyond SEO

Traffic to a website means nothing if it doesn’t convert into leads. Put a group of marketers in a room and ask them what their lead generation strategy is, and you’ll get many different strategies. There’s isn’t just one way to turn prospects into buyers.

More Trending

The InsightSquared Revenue Intelligence Platform


Why Revenue Intelligence? Why Now? Quite possibly one of the most interesting years of our careers. Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. You became virtual sellers overnight.

How to Make a Wix Lightbox Popup the Easy Way (Step by Step)


Are you using Wix to run your website, and you’d like to add a lightbox popup to get new leads and boost sales? If you’re new to creating websites and need a simple solution, Wix is an excellent option.

Delivering Episode 29: Kevin Tyler on Inclusion in Marketing


In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more.

TikTok is Coming to B2B. Are You Ready?

Golden Spiral

Three Essential Behaviors on Social Media. Your Leaders Need to Post Themselves. Social corollary #1: People follow people, not brands. Content

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Triblio Launches the NextGen ABM Module, the Triblio Orchestrator


RESTON, Va., October 6, 2020 – Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), today announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns.

A/B Testing: A Guide You’ll Want to Bookmark


A/B testing is a MUST for any growth-driven organization. It doesn’t matter what industry you are in. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history.

Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart

Search Engine Journal

Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here. The post Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart appeared first on Search Engine Journal.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Answering the call for greater privacy by tapping AI


30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet.

How to Calculate ROI for Marketing Activities

Content Standard

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact.

5 Strategic Ways for Manufacturers to Win Bids Against Competitors

SmartBug Media

Everyone likes to win, right? Winning bids in the manufacturing industry is a valuable way for businesses to grow revenue and build long-term relationships. The bidding process can be tricky to navigate while handling the large amount of paperwork, numerous bidders, and overall process management.

How the Marketing Funnel Works From Top to Bottom

Content Standard

There is a lot of debate surrounding the marketing funnel—from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Don’t Let a Pause Stop You From Doing More [The Weekly Wrap]

Content Marketing Institute

This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media.

10 Tips for Direct Mail Marketing in the 2020s

Visitor Queue

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach.

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TikTok is Coming to B2B. Are Your Ready?

Golden Spiral

Three Essential Behaviors on Social Media. Your Leaders Need to Post Themselves. Social corollary #1: People follow people, not brands. Content

3 Demand Generation Tips for Your End of Year


The end of the year from a demand generation perspective can feel like an absolute madhouse, and this year is only going to be more difficult. The last three months are typically filled with next year planning, holidays, vacations, and an over-whelming amount of work to be finished.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Step Checklist to Unify Sales & Marketing for ABM Success


If there is one golden rule to ensure success with Account-Based Marketing, it’s that silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when the revenue-generating disciplines of Sales and Marketing are unified.

Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality


3o-second summary: Over the past few years, the rise of platforms and tracking along with new laws and regulations like CCPA and GDPR have increased the complexity and chaos within organizational data. As a result, many organizations are overburdened with the tags that are now loading on their site.

Arketi Friday Flyer 10-2-20


Welcome to the Arketi Friday Flyer! What an EXCITING week. The Atlanta heat has finally subsided, October is finally upon us, and… it’s Fat Bear Week! I’m sure you are all informed on FBW, but I’ll break it down for you just in case.

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Blog: How Using Intelligent Virtual Assistants with Sales Engagement Tools Increases Connect Rates on Marketing Leads by 2.5x


The idea of Sales and Marketing working together to develop a cohesive account-based marketing plan is nothing new. These two revenue-generating teams work together to identify a list of accounts, define the outreach plan, design campaigns, and measure the results.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.