Marketing Insider Group

OCTOBER 2, 2018

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.

Loyalty 208

Loyalty Top of Funnel Marketing Funnels Course 208

Webbiquity

OCTOBER 2, 2018

Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Marketing Insider Group

OCTOBER 2, 2018

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation. From attending the event and […]. The post Top 6 Killer Strategies and Best Practices for Your Next Event appeared first on Marketing Insider Group.

Practices 205

Practices Marketing & Strategy Best Practices Advertisements 205

Zoominfo

OCTOBER 2, 2018

Data normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Oktopost

OCTOBER 2, 2018

Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work. The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?

Marketing Attribution 94

Marketing Attribution Lead Ranking Social Marketing Touchpoints 94

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC open in two to 10 tabs.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Only B2B

OCTOBER 2, 2018

How To Justify Demand Generation Budget For 2019 We are dangerously close to the budgeting season – this is the time when marketers are busy working on a new. The post appeared first on ONLY B2B.

Demand Generation 86

Demand Generation Demand B2B Marketing Generation 86

JotForm

OCTOBER 2, 2018

A new integration with ProcessMaker called Workflow for JotForm helps you simplify your workflow and approval process when you need to have people sign off on submitted form data. Having an approval workflow can facilitate better communication around the decisions your team makes every day, whether.

Process 85

Process Product 85

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

OCTOBER 2, 2018

Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s simply untrue. We love exit-intent popups because they’re powerful and they work! When Organic Aromas asked for help with improving signups to their store, they had about 250 signups.

Intent 89

Intent Organization 89

chiefmartech

OCTOBER 2, 2018

Want to speak at MarTech in San Jose, April 3-5 ? We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A limited number of panels may be considered, but we’re not huge fans of that format as the best way to inspire and teach our audience.

Marketing Management 84

Marketing Management Peer-to-peer Marketing Proposals Vendors 84

Brightedge

OCTOBER 2, 2018

Strive to position your site in one of the top three spots on the first page of Google and on average 35% of searchers will be clicking over to your site. SEO strategies place you front and center for your target audience. Google is now showing video thumbnails in 26% of search results according to […]. The post How to Use Videos to Generate SEO Results appeared first on BrightEdge SEO Blog.

SEO 81

SEO Video Marketing Generation Google 81

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. We know what you’re thinking… this isn’t exactly breaking news. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome.

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Lead Generation Sales Qualified Leads Top of Funnel Generation 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Emplifi

OCTOBER 2, 2018

When developing a content strategy, marketers focus mostly on the creation process. But while producing quality posts surely is important, it's the right distribution that can often make or break your content's success. Ready to learn how to build an effective social media posting schedule?Let's dig right in!

Social Media 67

Social Media Ad Building Media Distribution 67

Hubspot

OCTOBER 2, 2018

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. Did that mean 50 million users had been exposed to content from a coordinated misinformation campaign , a la the 2016 U.S. presidential elections? Or did it mean that their personal data had been improperly harvested by an app developer, as was the case for 87 million users in the Cambridge Analytica scandal?

Facebook 73

Facebook User-Generated Content Case Studies Privacy 73

Apollo

OCTOBER 2, 2018

Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. Let’s Get Down to Business, To Tackle Your Ideal Contact Profiles (ICPs). Once you have your IAPs nailed down, it’s time to tackle your Ideal Contact Profiles (ICPs). There are two steps to identifying your ICP: The first step to defining your ICP is to identify the different buyer personas you want to go after and tackle.

Profiling 66

Profiling Contacts Paid Search Agency Companies 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

OCTOBER 2, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. As I sink into an outdated couch with floral upholstery that old friends of mine used to cuddle into at many a sleepover, I’m reminded that everything is different now. In my mind, this big comfy couch still belongs in the dingy basement of my parents 70 year-old house. In reality, it’s parked right here in the apartment I moved into a little over a month ago.

Peer-to-peer 65

Peer-to-peer Class Case Studies Eye-Tracking 65

Salesforce Marketing Cloud

OCTOBER 2, 2018

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate with your recipients, and deliver value. But no matter how hard you try to send something relevant, you can’t control when your emails are opened.

Personalization 61

Personalization Email Marketing Relevance Effectiveness 61

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry. Trade shows are prime opportunities to hear of new products, learn about end-user perspectives and, most importantly, engage new prospective customers.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

MarketMuse

OCTOBER 2, 2018

Content marketing is overwhelmingly focused on publishing new content. Yet there is so much value to be gained ensuring existing content is optimized and kept updated. Content optimization entails refreshing old content by expanding its topical comprehensiveness and relevancy such that its information remains current and matches a sear ch engine’s subject-matter matrix.

Optimization 56

Optimization Traffic Content Relevance 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outreach

OCTOBER 2, 2018

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.

Privacy Protection 55

Privacy Protection Privacy Outreach Marketo 55

Hubspot

OCTOBER 2, 2018

On average, a corporate job posting attracts 250 resumes. With such a large pile to sift through, it can be difficult to discern your best candidates from those unfit for the role. To quickly distinguish your most qualified candidates, it's critical to conduct phone screens. A phone screen is a quick, five-to-15 minute interview to determine who should move forward in the interview process.

Tips 61

Tips Work Management Advertising Agencies Marketing Management 61

xiQ

OCTOBER 2, 2018

xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Driving Client Success. Obsession with client success defines our corporate culture. We champion how modern day technologies make us smarter and wiser. How do you, as the sales leader, cause your client to have success? What responsibilities to you have to make your client successful? And how do you make it happen?

Press 48

Press 48

6sense

OCTOBER 2, 2018

Many of us are still on cloud nine from a busy week of Dreamforce….others of us are exhausted. Whichever camp you fall into, it’s always an exciting week full of learning, customers, and friends. If you missed us last week, I wanted to share my perspective on 6sense @ Dreamforce. We participated in Ops-Stars , an event within Dreamforce geared towards sales and marketing operations.

Forecasting 48

Forecasting Vendors Account Based Marketing ABM 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SendGrid

OCTOBER 2, 2018

Read about use cases for sending time-sensitive mass emails as well as some best practice tips to ensure your urgent emails are optimized. The post Time-Sensitive Mass Email: How-tos and Tips appeared first on SendGrid.

Tips 51

Tips Practices Optimization Best Practices 51

Scoop.it

OCTOBER 2, 2018

It has been 7 years since we started the Scoop.it adventure. From the very beginning when Scoop.it was a simple innovative content curation tool to the powerful comprehensive content monitoring suite we offer today, from our first few beta testers to the 5+ million users we now have, and from being an early-stage startup to finding a sustainable business model, it’s been an amazing journey.

Marketing AI 47

Marketing AI Lead Ranking Paid Search Agency Companies 47

SendinBlue

OCTOBER 2, 2018

B2C email marketing is substantially different than B2B email marketing because the products and topics being addressed — and consequently, the content in marketing emails — are vastly different depending on the type of audience. Even if we intuitively understand that B2B and B2C marketing play out differently, it’s still important to know how that » Read the full article.

Email Marketing 45

Email Marketing Tips B2B Marketing Marketing 45