Sun.Nov 18, 2018

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

“If you can fake sincerity, you’ve got it made” runs the old joke.

Top 7 Trends in Social Media for Marketing Agencies in 2019

DrumUp

Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image.

Note to younger self about a B2B marketing career

TaylorMadeIn KEW

What would I tell my younger self about a B2B marketing career? Photo by Kristen Sturdivant on Unsplash (edited).

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Good vs Bad SEO: How to Not Get Penalized

Spiralytics

Just a few years ago when web search was still a flawed tool in helping users find what they need on the internet, folks specializing in search engine optimization were highly-accomplished in finding ways to ‘cheat’ the system.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Follow These Landing Page Design Best Practices to Keep Visitors’ Attention

Ontraport

Learn how to design Landing Pages for conversions with these three simple strategies. The post Follow These Landing Page Design Best Practices to Keep Visitors’ Attention appeared first on The ONTRAPORT Blog. Landing Pages

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Win More Business on Your First Call: A Beginner’s Guide

Zoominfo

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

How to Scale Your Marketing Agency to 7 Figures and Beyond

Outbrain

Many business models are relatively easy to scale. Selling a SaaS or similar digital product? Ramp up your marketing, and when demand increases, increase your customer support in line with it. It’s not even that hard to scale the sale of tangible products if you know what you’re doing.

3 Empowering Small Business Tips for Today, 2019, and a Better Future

Moz

Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business.

How to Build a Company That is Market Intelligent

Contify

Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Where Account-Based Marketing Stands in 2018

B2B Marketing Directions

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts.

Contify is now one of the highest rated software tools in Asia

Contify

Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia.

R2C GROUP HIRES RIAN SCHMIDT AS SVP, TECHNOLOGY AS AGENCY EXPANDS MARKETING TECHNOLOGY PLATFORMS

R2C Group

R2C Group, the data-driven creative and media agency, announced that it has hired Rian Schmidt as SVP, Technology. Rian will lead all technology initiatives for the R2C Group portfolio of companies across their four offices nationwide.

Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How good are Google Alerts for tracking companies??—?A litmus test

Contify

G oogle Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more.

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Announcing our newest product?—?News Data Feeds

Contify

Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML.

Behind the scenes of a market intelligence platform

Contify

t has been seven years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure.

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Social vs. Traditional Media: Who Trumps?

Contify

A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Background. Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Introducing the new and improved Dashboards

Contify

T he dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape.

Product Update?—?News Data Feeds

Contify

Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint —. Industries : Allows you to search information by over 220 industries. The industries endpoint is a great way to add industry updates to your apps and knowledge management systems.