Sun.Nov 18, 2018

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

“If you can fake sincerity, you’ve got it made” runs the old joke. The irony-impaired managers of the Association of National Advertisers (ANA) seem to have taken this as serious advice, last week announcing creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their co

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Win More Business on Your First Call: A Beginner’s Guide

Zoominfo

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy.

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Follow These Landing Page Design Best Practices to Keep Visitors’ Attention

Ontraport

Learn how to design Landing Pages for conversions with these three simple strategies. The post Follow These Landing Page Design Best Practices to Keep Visitors’ Attention appeared first on The ONTRAPORT Blog.

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Top 7 Trends in Social Media for Marketing Agencies in 2019

DrumUp

Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Good vs Bad SEO: How to Not Get Penalized

Spiralytics

Just a few years ago when web search was still a flawed tool in helping users find what they need on the internet, folks specializing in search engine optimization were highly-accomplished in finding ways to ‘cheat’ the system. They were able to give specific websites a search ranking boost through a few tricks that included the all-annoying keyword stuffing, useless link networks, and link spamming on the comments section.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals.

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B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

Genroe

Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a […]. The post B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal appeared first on Genroe.

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How to Scale Your Marketing Agency to 7 Figures and Beyond

Outbrain

Many business models are relatively easy to scale. Selling a SaaS or similar digital product? Ramp up your marketing, and when demand increases, increase your customer support in line with it. It’s not even that hard to scale the sale of tangible products if you know what you’re doing. Again, invest more in marketing, and as demand goes up, increase your stock and adjust your fulfillment logistics accordingly.

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B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

Genroe

Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a […]. The post B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal appeared first on Genroe.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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R2C GROUP HIRES RIAN SCHMIDT AS SVP, TECHNOLOGY AS AGENCY EXPANDS MARKETING TECHNOLOGY PLATFORMS

Rain: The Growth Agency

R2C Group, the data-driven creative and media agency, announced that it has hired Rian Schmidt as SVP, Technology. Rian will lead all technology initiatives for the R2C Group portfolio of companies across their four offices nationwide. In this newly-created role, Schmidt will be responsible for a team of 13 technologists focused on advancing the agency’s current marketing technology, R2C Group Tracker, as well as development of the Leavened PROOF platform, an ROI focused SaaS-based managed servi

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How to Build a Company That is Market Intelligent

Contify

Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it. We do whatever is necessary to stay updated on the changing market conditions by keeping a close watch on press announcements by competitors, fundraising by prospects, management changes at key accounts, new competing product

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Where Account-Based Marketing Stands in 2018

B2B Marketing Directions

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

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Contify is now one of the highest rated software tools in Asia

Contify

Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia. G2Crowd released its 2018 State of B2B tech in Asia report compiling data on the continent’s top-rated B2B software tools which have parent companies headquartered in their respective countries.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Note to younger self about a B2B marketing career

TaylorMadeIn KEW

What would I tell my younger self about a B2B marketing career? Photo by Kristen Sturdivant on Unsplash (edited). I’ve just returned from lecturing to a group of young MBA students at the University of Southern California, where my book – B2B Marketing Strategy : differentiate, develop and deliver lasting customer engagement – is being used as a main text for their B2B marketing module.

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Product Update?—?News Data Feeds

Contify

Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint —. Industries : Allows you to search information by over 220 industries.

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3 Empowering Small Business Tips for Today, 2019, and a Better Future

Moz

Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.

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How good are Google Alerts for tracking companies??—?A litmus test

Contify

G oogle Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Announcing our newest product?—?News Data Feeds

Contify

Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. Actionable news updates about companies, business topics, and industries have been central to our Market Intelligence solutions.

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Introducing the new and improved Dashboards

Contify

T he dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape. However, over the last year, we have worked closely with our customers to learn their challenges around delivering Market Intelligence output to internal and external stakeholders.

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Behind the scenes of a market intelligence platform

Contify

t has been seven years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure. It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. A platform for continuous monitoring of thousands of websites for new information on competitors, customers, industries and other signals such as sales opportunities.

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Social vs. Traditional Media: Who Trumps?

Contify

A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Background. Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear. They primarily collected news and metrics on their competitors, suppliers, partners and industry stakeholders from company websites, news and other information products.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.