Sun.Nov 18, 2018

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

“If you can fake sincerity, you’ve got it made” runs the old joke.

Top 7 Trends in Social Media for Marketing Agencies in 2019


Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image.

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Note to younger self about a B2B marketing career

TaylorMadeIn KEW

What would I tell my younger self about a B2B marketing career? Photo by Kristen Sturdivant on Unsplash (edited).

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Good vs Bad SEO: How to Not Get Penalized


Just a few years ago when web search was still a flawed tool in helping users find what they need on the internet, folks specializing in search engine optimization were highly-accomplished in finding ways to ‘cheat’ the system.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Follow These Landing Page Design Best Practices to Keep Visitors’ Attention


Learn how to design Landing Pages for conversions with these three simple strategies. The post Follow These Landing Page Design Best Practices to Keep Visitors’ Attention appeared first on The ONTRAPORT Blog. Landing Pages

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Google Alerts: how it works and why it doesn’t


A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet.

Win More Business on Your First Call: A Beginner’s Guide


First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

How to Scale Your Marketing Agency to 7 Figures and Beyond


Many business models are relatively easy to scale. Selling a SaaS or similar digital product? Ramp up your marketing, and when demand increases, increase your customer support in line with it. It’s not even that hard to scale the sale of tangible products if you know what you’re doing.

3 Empowering Small Business Tips for Today, 2019, and a Better Future


Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Build a Company That is Market Intelligent


Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it.


R2C Group

R2C Group, the data-driven creative and media agency, announced that it has hired Rian Schmidt as SVP, Technology. Rian will lead all technology initiatives for the R2C Group portfolio of companies across their four offices nationwide.

Contify is now one of the highest rated software tools in Asia


Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia.

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Where Account-Based Marketing Stands in 2018

B2B Marketing Directions

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How good are Google Alerts for tracking companies??—?A litmus test


G oogle Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more.

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Announcing our newest product?—?News Data Feeds


Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML.

Behind the scenes of a market intelligence platform


t has been seven years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure.

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Introducing the new and improved Dashboards


T he dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Product Update?—?News Data Feeds


Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint —. Industries : Allows you to search information by over 220 industries. The industries endpoint is a great way to add industry updates to your apps and knowledge management systems.

Social vs. Traditional Media: Who Trumps?


A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Background. Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear.