Sun.Nov 18, 2018

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

“If you can fake sincerity, you’ve got it made” runs the old joke.

Top 7 Trends in Social Media for Marketing Agencies in 2019


Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image.

Note to younger self about a B2B marketing career

TaylorMadeIn KEW

What would I tell my younger self about a B2B marketing career? Photo by Kristen Sturdivant on Unsplash (edited).

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Good vs Bad SEO: How to Not Get Penalized


Just a few years ago when web search was still a flawed tool in helping users find what they need on the internet, folks specializing in search engine optimization were highly-accomplished in finding ways to ‘cheat’ the system.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Win More Business on Your First Call: A Beginner’s Guide


First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale.

Matt’s App of the Week: Hushly

Heinz Marketing

I’ve had these guys on our radar for quite some time, and Brian was equally impressed with them at this past week’s MarketingProfs B2B Marketing Forum. Here’s his description of Hushly back to our client services team: Increase landing page conversions, regardless of the MA platform used. Hushly can reduce the friction from gated content with interesting processes and techniques to achieve conversion responses. .

More Trending

How to Build a Company That is Market Intelligent


Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it.

Where Account-Based Marketing Stands in 2018

B2B Marketing Directions

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts.

Contify is now one of the highest rated software tools in Asia


Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia.

Follow These Landing Page Design Best Practices to Keep Visitors’ Attention


Learn how to design Landing Pages for conversions with these three simple strategies. The post Follow These Landing Page Design Best Practices to Keep Visitors’ Attention appeared first on The ONTRAPORT Blog. Landing Pages

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Google Alerts: how it works and why it doesn’t


A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet.

3 Empowering Small Business Tips for Today, 2019, and a Better Future


Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business.

How good are Google Alerts for tracking companies??—?A litmus test


G oogle Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more.

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Announcing our newest product?—?News Data Feeds


Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Behind the scenes of a market intelligence platform


t has been seven years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure.

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Social vs. Traditional Media: Who Trumps?


A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Background. Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear.

Introducing the new and improved Dashboards


T he dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape.

Product Update?—?News Data Feeds


Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint —. Industries : Allows you to search information by over 220 industries. The industries endpoint is a great way to add industry updates to your apps and knowledge management systems.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.