Tue.Sep 21, 2021

What Is Intent Data and How It Can Help Your Company?

Only B2B

The success of B2B sales and marketing is strongly reliant on data. However, simply using the data to reach out to your prospects is insufficient. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals.

Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives.

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Make the Most of Sharing to Every Social Network (Without Wasting Time)

Sharpspring

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods.

Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.

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It’s a Kind of Magic: Delivering Perfect Account-Based Marketing Campaigns

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

Scaling Marketing Content: A Proven Way to Optimize Your Results at Lower Costs

Benchmark Email

Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation.

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17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.

Advice from a CMO on Influencer Marketing Measurement and Strategy

Traackr

Marketing executive from fast-growing skincare brand shares influencer marketing advice

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

5 On-Site SEO Factors That Matter Most via @sejournal, @krisjonescom

Search Engine Journal

What's the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize? The post 5 On-Site SEO Factors That Matter Most appeared first on Search Engine Journal.

Dan Gingiss on Being W.I.S.E to Customer Experience

Carla Johnson

September 21, 2021 It’s a Friday night on the town. You’ve scanned Google reviews and online menus feverishly, craving a meal you can rave about to all your coworkers come Monday. You flip a coin to decide where to spend your hard-earned cash.

Eight Key Trends in B2B Tech and SaaS Marketing [Research]

Webbiquity

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then.

3 Indispensable Pieces of SEO Advice for Beginners & Clients via @sejournal, @tonynwright

Search Engine Journal

New marketers often think there is a "right way" to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. The post 3 Indispensable Pieces of SEO Advice for Beginners & Clients appeared first on Search Engine Journal.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Facebook Shops: What it is and how to drive more social sales

Sprout Social

Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented.

How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties via @sejournal, @makhyan

Search Engine Journal

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here's why. The post How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties appeared first on Search Engine Journal. Web Development

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Survey Results: Technology Trends in Small Business 2021

Ontraport

Many entrepreneurs start a business to achieve freedom but later find themselves bogged down by their daily workload.

Does Using.us TLD Versus.com Affect My Site’s SEO? via @sejournal, @rollerblader

Search Engine Journal

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank. The post Does Using.us TLD Versus.com Affect My Site’s SEO? appeared first on Search Engine Journal. Ask an SEO

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How to build your first home recording studio on a budget

ConvertKit

It used to be that you had to know someone who knows someone to get professional-sounding recordings of your music. Maybe you were like Queen and lucked into testing out a new studio's equipment. Or perhaps your cousin recorded church choirs a la That Thing You Do.

The Newly Revised, Updated And Recently Tested Guide To Inbound Marketing For 2022

Square 2 Marketing

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to superstardom.

Point of View in B2B Content Changes the Game

Marketing Interactions

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening. And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study.

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Keyword Research Tools: The Complete List

MarketMuse

A look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy. Keyword Research SEO tools

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Fractional Chief Marketing Officer Services Gives Companies Access to Affordable Senior-Level Marketing Expertise

KEO Marketing

KEO Marketing’s exclusive Fractional Chief Marketing Officer Services gives companies access to the senior-level marketing expertise they need at a much lower cost than what they would pay to hire an in-house staff.

The Power of Ethical Marketing for Manufacturers

Industrial Marketer

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential.

Everything There Is To Know About BuzzSumo’s Content Analyzer

BuzzSumo

Stakeholder Engagement: Ensuring the Success of Your Marketing Strategy

Heinz Marketing

By Jamie Montoya , Client Engagement Manager. Imagine this…Your team has gotten together and brainstormed an innovative strategy you believe will transform your sales pipeline and deliver results that prove marketing attribution.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.