Mon.Jan 14, 2019

Psychology of Choice for B2B Marketing

Fusion Marketing Partners

Addressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that […]. Guest Expert Contributor

Here’s How CMOs Can Build More Diverse and Creative Teams in 2019

Modern Marketing

Chief Marketing Officers, you can’t be a chief if you aren’t leading a team, and every CMO knows that creating powerful marketing campaigns is a team sport.

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2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering.

Survey 285

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Boost Your Conversion Rate With Predictive Lead Scoring

Marketing Insider Group

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data.

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Google Ad Placement Cheat Sheet

Spiralytics

One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or services on its ad network.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious.

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How To Boost SEO With Question Keywords Optimization

SEMrush

Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and a study predicted that approximately 8% of search queries are phrased as questions.

15 Powerful Tips to Master Influencer Marketing on Instagram

SocialBakers

Instagram is one of the most popular social media platforms to run your influencer marketing campaigns. Recent research from Activate found that 88.9% of global influencers were using Instagram influencer marketing more than they did a year ago

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs account based marketing challenges

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How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow

ClearVoice

If you were a child of the ’80s, you likely remember the ‘Choose Your Own Adventure’ book series, where you would be presented with different situations as you read. In the book, you became the character, and decisions you made determined the outcome of the story.

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Buffer

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Sales Bro vs. Sales Pro: Does Aggressive Sales Messaging Work?

Outreach

As the fictional sales sage (or sadist) known only as Blake once said, “ABC—Always, Be, Closing.”. While entertaining, Alec Baldwin’s character in Glengarry Glen Ross added gasoline to the fiery belief that aggressive tactics are commonplace, and compulsory, in sales.

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Key Focus Areas for Effective ABM

PureB2B

Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM).

5 Awesome Productivity Apps For Everyday Use

Outbound Engine

We spend a lot of time talking about marketing productivity. But what about productivity in general? Everyone’s business is different, but we all deal with similar stresses: forgetting passwords, wanting to spend less time in traffic, maximizing your time at work.

The Ultimate Guide to Selling on Amazon in 2019

Hubspot

You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist , Amazon is actually the most common starting point for online shoppers.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Lost Art of the Mid-Range Blog Post

Contently

Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player. Armed with only average athleticism, I got my edge on the court by being smarter and more skilled than opponents. I may not have been able to jump over anyone, but I was the best shooter on my team and didn’t make many mistakes. With that kind of intro, I could make some vague marketing connections about teamwork and competition and playmaking, but those are all corny.

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn't as impressive as you'd hoped.

The Lost Art of the Mid-Range Blog Post

Contently

Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player. Armed with only average athleticism, I got my edge on the court by being smarter and more skilled than opponents. I may not have been able to jump over anyone, but I was the best shooter on my team and didn’t make many mistakes. With that kind of intro, I could make some vague marketing connections about teamwork and competition and playmaking, but those are all corny.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

4 Marketing Planning Tips to Start the New Year Off Right

Engagio

The New Year as a marketer is a high-stress time. It is an opportunity to embark on optimistic initiatives bundled with the challenge of working on revenue kickoffs and quarterly business reviews.

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How To Wow Customers With Personalization & Segmentation

TowerData

Let’s define personalization and segmentation. Personalization and segmentation are related terms, but notably different. Email Marketing Email Intelligence

9 Signs You’re an Employee Advocacy Expert

DrumUp

In the age where successful marketing requires a lot more than convenience to turn prospects into customers, employee advocacy can be a winning formula for growing your business.

Being Phased Out of Your CRO Tool? Here’s How to Find the Best Alternative

Convert

Most CRO experimentation tools don’t disclose their pricing information upfront.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

A CFO's Guide to RebelMouse

RebelMouse

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order.

Join Us at B2BMX!

The Mx Group

The post Join Us at B2BMX! appeared first on The Mx Group

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The Ultimate Guide to Localizing ABM Advertising Campaigns

Listenloop

Marketing rules have changed a lot during the past years. Brands have changed their strategy, shifting from old school marketing where they would create broad messages for anyone who had ears to listen, to more personalized strategies which proved to be less disturbing and much more effective.