Mon.Jan 14, 2019

Psychology of Choice for B2B Marketing

Fusion Marketing Partners

Addressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that […]. Guest Expert Contributor

Here’s How CMOs Can Build More Diverse and Creative Teams in 2019

Modern Marketing

Chief Marketing Officers, you can’t be a chief if you aren’t leading a team, and every CMO knows that creating powerful marketing campaigns is a team sport.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering.

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Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Boost Your Conversion Rate With Predictive Lead Scoring

Marketing Insider Group

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data.

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How Zuckerberg Has Undermined Trust In The Facebook Brand


In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious.

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The Lost Art of the Mid-Range Blog Post


Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player. Armed with only average athleticism, I got my edge on the court by being smarter and more skilled than opponents. I may not have been able to jump over anyone, but I was the best shooter on my team and didn’t make many mistakes. With that kind of intro, I could make some vague marketing connections about teamwork and competition and playmaking, but those are all corny.

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How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow


If you were a child of the ’80s, you likely remember the ‘Choose Your Own Adventure’ book series, where you would be presented with different situations as you read. In the book, you became the character, and decisions you made determined the outcome of the story.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs account based marketing challenges

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6 B2B Content Strategy Pitfalls to Avoid

Modern B2B Marketing

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy.

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!


Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing.

5 Awesome Productivity Apps For Everyday Use

Outbound Engine

We spend a lot of time talking about marketing productivity. But what about productivity in general? Everyone’s business is different, but we all deal with similar stresses: forgetting passwords, wanting to spend less time in traffic, maximizing your time at work.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Sales Bro vs. Sales Pro: Does Aggressive Sales Messaging Work?


As the fictional sales sage (or sadist) known only as Blake once said, “ABC—Always, Be, Closing.”. While entertaining, Alec Baldwin’s character in Glengarry Glen Ross added gasoline to the fiery belief that aggressive tactics are commonplace, and compulsory, in sales.

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Key Focus Areas for Effective ABM


Personalization has become one of the hottest techniques in marketing today, and this doesn’t just apply to the B2C community, either. B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM).

Google Ad Placement Cheat Sheet


One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or services on its ad network.

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Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Marketing Envy

There’s never enough hours in the day. We know. But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How To Boost SEO With Question Keywords Optimization


Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and a study predicted that approximately 8% of search queries are phrased as questions.

15 Powerful Tips to Master Influencer Marketing on Instagram


Instagram is one of the most popular social media platforms to run your influencer marketing campaigns. Recent research from Activate found that 88.9% of global influencers were using Instagram influencer marketing more than they did a year ago

6 Ways to Re-Engage Inactive Email Subscribers


If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

4 Marketing Planning Tips to Start the New Year Off Right


The New Year as a marketer is a high-stress time. It is an opportunity to embark on optimistic initiatives bundled with the challenge of working on revenue kickoffs and quarterly business reviews.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

9 Signs You’re an Employee Advocacy Expert


In the age where successful marketing requires a lot more than convenience to turn prospects into customers, employee advocacy can be a winning formula for growing your business.

Sales vs. Marketing/Product Driven Companies

Visitor Queue

When you look at your 3 favourite brands, do you ever consider what drives their revenue growth?

Being Phased Out of Your CRO Tool? Here’s How to Find the Best Alternative


Most CRO experimentation tools don’t disclose their pricing information upfront.

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A CFO's Guide to RebelMouse


Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.