Wed.Feb 17, 2021

Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative.

Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game.

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Is Peak Martech Approaching At Last?

Customer Experience Matrix

Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change: a snowstorm, stock market crash, or disruptive technology. Of course, predicting change is also where forecasting is most useful.

Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

Zoominfo

Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

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What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Content Marketing Institute

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.

Email automation to the rescue: How to get started

Litmus

Who’s feeling like there’s a lot on your plate right now? You’re not alone. More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. Wonder.

Streamline Internal Communication with Oktopost Employee Advocacy for Microsoft Teams

Oktopost

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees.

Does dummy content hurt SEO?

Content Standard

Unbroken image. To know the answer please subscribe to our blog, we publish new SEO & Digital Marketing blogs to keep you aware of the latest updates. The post Does dummy content hurt SEO? appeared first on Skyword

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Steps to a Successful Nurture Program

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Would you marry someone on your first date? I’m guessing that 99% of you would say NO. Then why would you expect your prospect to make a purchasing decision at the first interaction?

Optimize your Revenue Funnel by Focusing on the Offers

FunnelEnvy

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.

15 Ways to Get More SaaS Leads You Can Use Today

Optinmonster

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently.

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Four Tips for Efficient and Effective Social Media Marketing

Launch Marketing

Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Conversational data shifting consumer privacy discussion

ClickZ

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy.

What is Clubhouse? [+Should Marketers Care?]

Hubspot

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now.

Simple Ways to Make Your Video Calls Look and Sound Better

Pam Didner

Facebook. Twitter. LinkedIn. As a speaker and consultant, looking professional and sounding fantastic in a virtual meeting (working from home) is essential for me. This is especially important when I. present to prospects and existing clients or record a keynote presentation from my home office.

5 Marketing Assets You Can Enhance with Data Visualization

Brandfolder

From the increasing number of blog posts being published every week to the host of videos and podcasts being released, all the statistics point to one trend: there is a

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Chatbots and Customer Experience: 2021 and Beyond

SocialBakers

Find out why brands are facing a customer experience (CX) crisis in 2021, and how chatbots can play a critical role in helping modern brands finally deliver modern experiences. Studies

Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

White paper or blog post. Why not both? Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services.

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CEOs Don’t Just Own Strategy. They Own the Story Behind It.

OnMessage

If an organization succeeds or fails at implementing corporate initiatives, navigating a crisis, executing a merger, launching a new product line, or living up to the company’s vision, mission and values. the CEO is accountable. Because he or she owns the strategy.

11 SEO Blogging Tips for Dentist Websites

seo.co

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. Some of them are sound strategies, while others are borderline spammy practices.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. The clearest is to satisfy consumer demand.

How Google Web Stories are Changing Content Marketing

PureB2B

Content marketing can often times feel like you’re just riding waves of trends. There’s actually some truth to that. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google Web Stories.

Google: No SEO Benefit to Audio Versions of Text Posts via @MattGSouthern

Search Engine Journal

Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page. The post Google: No SEO Benefit to Audio Versions of Text Posts via @MattGSouthern appeared first on Search Engine Journal. News SEO

What Is Velocity Scripting? & How Can Marketers Use It?

SmartBug Media

You know your marketing content needs to grab a lead’s attention, but do you have the right tools to craft an ultra-personalized experience? That’s where Velocity scripting can take your marketing efforts to the next level.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.