Mon.Jan 28, 2013

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.

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8 Ways to Instantly Improve the Quality of Your Marketing Content

Hubspot

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Rapid Notify Sees 20% Leap in Closing Rates

Marketing Action

We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging.

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Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized.

Announcing the New HubSpot Blog Apps for Your iPad or Kindle

Hubspot

Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? there's an app for that! Actually, there are two.

How Virtual Should Your Sales Team Be?

Sales Intelligence View

In a world in which a sales team can be entirely virtual, a hybrid mode of the virtual sales team is popping up everywhere. On any given day, reps could be working from home, on the road and in the office.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Not-So-Mechanical Turk, Part Two: Why Process is Both Invaluable and Inexpensive

LeanData

In our last blog post, we talked about computer-human teamwork, in chess or in other applications. Garry Kasparov playing chess against X3D Fritz. Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike license.).