Mon.Jan 28, 2013

Trending Sources

Why Human Competition is the Least You Have to Fear

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation Blog

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation.

Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized.

Announcing the New HubSpot Blog Apps for Your iPad or Kindle

Hubspot

Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? there's an app for that! Actually, there are two.

Building Content Marketing to Support the Buying Process

Marketing Action

A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way to reach them and influence those decisions without actual contact is through content marketing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How Virtual Should Your Sales Team Be?

Sales Intelligence View

In a world in which a sales team can be entirely virtual, a hybrid mode of the virtual sales team is popping up everywhere. On any given day, reps could be working from home, on the road and in the office.

Rapid Notify Sees 20% Leap in Closing Rates

Marketing Action

We love success stories, especially when it’s our customers experiencing the success. Rapid Notify is an easy-to-use, web-based emergency notification system that enables real-time, two-way communication via telephone, email and SMS text messaging.

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A 3 Step Content Writing Strategy From Donald Trump

Writtent

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. was born on June 14, 1946. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father.

Not-So-Mechanical Turk, Part Two: Why Process is Both Invaluable and Inexpensive

LeanData

In our last blog post, we talked about computer-human teamwork, in chess or in other applications. Garry Kasparov playing chess against X3D Fritz. Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike license.).

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Top Marketing Events and Conferences to Attend in 2013

Writtent

Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events.