Biznology
MAY 2, 2018
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug. I actually find that attitudes are the most important thing to change in both cases. Here are a few attitudes that often get in the way: I don’t have enough expertise.
KoMarketing Associates
MAY 2, 2018
Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.
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Marketing Insider Group
MAY 2, 2018
Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]. The post 5 Common Multi-Channel Challenges and How to Overcome Them appeared first on Marketing Insider Group.
Influitive
MAY 2, 2018
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
MAY 2, 2018
Eating your own dog food. It’s one of those business sayings I never quite understood. It means using your own product. Why is it dog food and not—you know—pizza? I have no idea. But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MAY 2, 2018
How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).
Act-On
MAY 2, 2018
Stop drowning in data. Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you up to 3000% better results.
Only B2B
MAY 2, 2018
How to Write Compelling Emails that Drive More Results Emails are a part of most businesses today and we are not surprised. Emails are the king of the marketing. The post appeared first on ONLY B2B.
Sprout Social
MAY 2, 2018
By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
MAY 2, 2018
How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).
Vidyard
MAY 2, 2018
Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now. In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018.
JotForm
MAY 2, 2018
Isn’t it crazy to think that just ten years ago, we were talking about the new revolutionary iPhone and how it was going to change our lives forever? Fast-forward to 2018, and Apple’s never-ending stream of iPhone updates are old news. The real hot topic is AI — aka, how computers are starting to.
Engagio
MAY 2, 2018
This year on Pi Day (3.14.15), Engagio celebrated three years of living and breathing our core values with a day focused on our culture. One of our core values is helping our customers succeed, which is why we invited some of our top customers to reinforce the impact that we’re having on their businesses. One of the customers that we invited was Evy Wilkins , VP of Account Based Marketing at Traackr.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
G2M Solutions
MAY 2, 2018
This article was originally posted on the databox blog. In HubSpot’s State of Inbound 2017 report , 6000 respondents were polled on the current state of alignment between marketing and sales teams.
Vidyard
MAY 2, 2018
Want to get started with virtual selling with video but not sure where to begin? Look no further than our video selling examples! The results don’t lie—just look at Lauren Wadsworth , an SDR at Dynamic Signal whose “experiment” with video selling allowed her to book 5x more meetings and increase her meeting-to-opportunity conversion rate 200%. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.
Hubspot
MAY 2, 2018
According to Addison Group , only 18% of employers rank cover letters as important. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? A cover letter might not always be the most important thing to a hiring manager, but if your resume or connections aren’t enough to get you through the door, a powerful cover letter could be the factor that
Content Standard
MAY 2, 2018
People can’t help but root for the underdog. In sports, we love a good Cinderella story. From the Miracle on Ice to March Madness upsets, long-shot teams capture our national attention. In fiction, we root for underestimated heroes like Harry Potter or Katniss Everdeen. We also love underdog brands. Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outreach
MAY 2, 2018
Outreach Meetings Prevents Meeting Cancellations and No Shows from Slipping through the Cracks. How many times has a prospect or customer missed one of your meetings? How much time does that cost you? Meetings are the most important part of a salesperson’s day, but they’re not effective if you’re the only one on your conference line. You’re not alone.
Hubspot
MAY 2, 2018
If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. That's what CEO Mark Zuckerberg said in his opening keynote on Day 1 of F8, Facebook's annual developer conference.
Content Standard
MAY 2, 2018
I get a lot of PR emails, promoting everything from new software to aspiring thought leaders attempting to make a name for themselves. These emails always have two things in common. First, they’re looking for free media coverage. They’re also loaded up with eye-grabbing buzzwords. And while sometimes these phrases do their job and convey the email’s subject, too often my eyes glaze over because what’s being described is so vague, I can’t figure out why I should care
Televerde
MAY 2, 2018
Our bags are packed, our travel is booked and our booth is ready to be set up. That’s right – Televerde is heading out to the SiriusDecisions 2018 Summit. And, no, it’s not because Fall Out Boy is going to rock the house. It’s because SD Summit has always been an opportunity to dive deep and learn more about data-driven best practices research, gain access to new innovations and research and, what we like best – connect with other B2B sales, marketing, and product leaders.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Launch Marketing
MAY 2, 2018
Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads! But what happens to a lead when a sales member decides they are not ready to proceed through the sales process? Do you have a process in place to keep your leads interested in your brand if they decide they’re not ready to purchase at this time but you want to s
Canadian Marketing Association
MAY 2, 2018
By Tracey Matchett. According to the biggest names in the retail sector, data, analytics and technology are the keys to delivering the best customer experience. Sometimes what happens in Vegas shouldn’t stay in Vegas. You can count the experiences from Shoptalk’s 3rd annual U.S. conference as one of those times. More than 7,500 delegates descended on Sin City this past March to catch some of the 300 speakers including Glossier, Boxed, Macy’s, Nordstrom, eBay, Nike and Sephora.
DivvyHQ
MAY 2, 2018
If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. Especially if the word “content” comes before them. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. It’s also more ingrained. Joe Pulizzi has argued that in 10 years, content marketing will just be marketing , and one could make a good case we’re close to that point already.
Heinz Marketing
MAY 2, 2018
By Matt Heinz , President of Heinz Marketing. There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content. You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RebelMouse
MAY 2, 2018
For most digital publishers, it's almost like a ticking time bomb every time a new reader hits their site. There are only a few split seconds available to deliver a fast, quality experience. Otherwise, the reader will move on, and the chance to gain a new follower goes up in flames. To be fair, speed has been a priority for internet users ever since we said farewell to dial-up access.
Opt Intelligence
MAY 2, 2018
When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database.
ActiveDEMAND
MAY 2, 2018
How ActiveDEMAND Has Implemented GDPR. The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018.
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