Sat.Jun 22, 2019

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B2B Reads: API, Value Propositions and the Procurement Pit

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What Is an API? A Straightforward Definition for Non-Developers. A closer look at what exactly an API is.

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HIPAA Compliance 101: Digital Marketing Strategies for Healthcare

SmartBug Media

Friendly reminder: We are not attorneys and this should not be interpreted as legal advice. Please seek legal your own legal counsel for all compliance matters. For healthcare industry professionals and marketers, there is perhaps nothing as top of mind as compliance. Understanding healthcare marketing and the importance of complying with strict regulations and industry guidelines is a necessity for healthcare marketers.