Webbiquity
JUNE 7, 2018
Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.
Content Marketing Institute
JUNE 7, 2018
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary.
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KoMarketing Associates
JUNE 7, 2018
In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over.
Zoominfo
JUNE 7, 2018
B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
JUNE 7, 2018
Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Act-On
JUNE 7, 2018
Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.
Roketto
JUNE 7, 2018
382 km later and the Riders of Roketto have completed Bike to Work Week ! Going into Bike to Work Week, we wanted this to be a team-building experience while saving the environment. What we finished with was a new desire to bike more to work because of the energy rush and the realization how accessible biking is. Our five cyclists biked every day to work and even biked to client meetings, yoga classes, chiropractor appointments, dinners out, softball games and enjoyed some Sunday cycling on the
Hubspot
JUNE 7, 2018
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel frustratingly tedious when you’re under a time crunch. Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively.
JotForm
JUNE 7, 2018
The old crocodile was floating at the river’s edge when a younger crocodile swam up next to him, “I’ve heard from many that you’re the fiercest hunter in all of the river bottoms. Please, teach me your ways.” Awoken from a nice long afternoon nap, the old crocodile glanced at the young crocodile.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Conversica
JUNE 7, 2018
In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. Rather, it’s a must-have to give your organization a competitive edge. We sat down with Dr. Sid Reddy , chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Dr. Reddy shared his thoughts about AI’s growing popularity and what it will mean for businesses.
JotForm
JUNE 7, 2018
Integrating online forms into your daily workflow and across teams that you work with is the time-saving gift that keeps giving. You just have to create forms once, and they can automate your data collection tasks and processes going forward. Instead of emailing your co-workers, pinging them on Slac.
SnapApp
JUNE 7, 2018
In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. So now you’re stuck. Or are you? While marketers aren’t getting more hours in a day or unlimited resources to support our skyrocketing lead and revenue goals, some have figured out the answer to meet ever-increasing expectations: deliver quality instead
Roketto
JUNE 7, 2018
382 km later and the Riders of Roketto have completed Bike to Work Week ! Going into Bike to Work Week, we wanted this to be a team-building experience while saving the environment. What we finished with was a new desire to bike more to work because of the energy rush and the realization how accessible biking is. Our five cyclists biked every day to work and even biked to client meetings, yoga classes, chiropractor appointments, dinners out, softball games and enjoyed some Sunday cycling on the
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brightedge
JUNE 7, 2018
SEO is the foundation of a successful website. Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. Properly done, SEO can drive engagement, conversions, and revenue. These SEO basics is a good way […]. The post 8 SEO Concepts You Need to Get Started appeared first on BrightEdge SEO Blog.
JotForm
JUNE 7, 2018
Nestled in the heart of Los Angeles, the International Documentary Association (IDA) is a nonprofit with a mission to build and serve the needs of a thriving documentary culture. It’s a mission that resonates. In a city famous for its high-budget film production there lies an organization serving th.
Brightedge
JUNE 7, 2018
“Hi, we just updated our privacy policy…” The odds are that you’ve received a bunch of emails the past few weeks that read like this: and from a variety of different software and service providers (including BrightEdge.) If you didn’t know already, the reason for this sudden torrent of privacy updates is the European Union’s […].
Convert
JUNE 7, 2018
Heat maps deserve more credit than we could ever give them. They allow us to analyze how people are engaging with our content. In this post, I’ll show you how you can use heat map analysis to tweak your website to maximize the user experience. Thus, driving up your potential for conversions. From minimizing bounce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brightedge
JUNE 7, 2018
SEO is the foundation of a successful website. Considering that an estimated 51% of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. Properly done, SEO can drive engagement, conversions, and revenue. These SEO basics is a good way […]. The post 8 SEO Basics You Need to Get Started appeared first on BrightEdge SEO Blog.
Engagio
JUNE 7, 2018
For today’s Friday vlog, I want to share a quick video that will forever change the way you think about your relationship with customers. I asked my good friend Katie Martell “What’s one fundamental thing about B2B Sales and Marketing that you would fix, and why?” Katie has worked with and consulted for some of the top B2B brands around, which made her perfect for this question.
Hinge Marketing
JUNE 7, 2018
Why should you care about case stories on your websites? Is it really important? The answer is yes and here’s why. Transcription. Let’s talk about case stories on your website. First question is, “Do we really care about case stories on our websites? Is it really important?” I would say the answer is yes, because if you think of why folks are visiting your website, a lot of times, it’s to validate something they’ve heard out in the market.
The Lead Agency
JUNE 7, 2018
Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
JUNE 7, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work Series). For a few years now we’ve had our own series with amazing featured guests. Every Thursday, we feature a new B2B sales, marketing or business leader here answering “ How I Work ” questions.
Smarte
JUNE 7, 2018
As per MarketingSherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Also, 50% of leads are qualified but not yet ready to buy. (Source- Gleanster Research). This definitely shows that companies are not too much into gaining knowledge about their leads and are therefore missing on sales.
Brightedge
JUNE 7, 2018
How does GDPR affect Marketing Campaigns? “Hi, we just updated our privacy policy…” The odds are that you’ve received a bunch of emails the past few weeks that read like this: and from a variety of different software and service providers (including BrightEdge.) If you didn’t know already, the reason for this sudden torrent of […].
RebelMouse
JUNE 7, 2018
The much-anticipated internet trends report by Mary Meeker made. its annual splash last month, unveiling both predictable and unpredictable insights about the current digital climate. While print consumption continues to decline at a rapid pace, digital consumption has not stopped its relentless growth. Meeker's report found that U.S. adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
FMG Suite
JUNE 7, 2018
What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem […].
QuanticMind
JUNE 7, 2018
If you’ve been searching for a comprehensive, intelligible introduction to machine learning that doesn’t read like it was written by Einstein for Einstein, we’re here to help. Because, come on. There was only one Einstein, and no one has had enough coffee to be on his level right now. Or ever. Given how saturated our media landscape has become with mentions of machine learning, however, we felt the need to explain the topic as well as clear up some of the misconceptions between it and AI.
Directive Agency
JUNE 7, 2018
Today, we’re going to be diving into the five stages of the consumer decision-making process. A lot has changed. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. Let’s dive into what this new world looks like. Don’t miss a video! Subscribe to YouTube! [ Note: Retain more by reading?
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