KoMarketing Associates

JULY 23, 2018

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. About 11 percent are planning to do this in the near future, and only seven percent of respondents said that they do not practice segmentation.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

Marketing Insider Group

JULY 23, 2018

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each […]. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

Activities 129

Activities Ad Building Paid Search Agency Brand Identity 129

Kaon

JULY 23, 2018

This article originally appeared on Entrepreneur.com (July 18, 2018). Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople are unable to tell a compelling enough value story to set themselves apart.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Marketing Insider Group

JULY 23, 2018

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion of the purchase cycle. Thus, […]. The post Influencer Marketing: It’s Not A Funnel appeared first on Marketing Insider Group.

Marketing Funnels 126

Marketing Funnels Top of Funnel Network Marketing Purchase 126

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Webinar Metrics

Biznology

JULY 23, 2018

If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications. If it’s not about notifications, then the website wants to know your location; and then finally, before navigating away from the page, there is another pop up wanting you to sign up for emails.

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Hubspot

JULY 23, 2018

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

JotForm

JULY 23, 2018

When I was a kid, I worked in my cousin’s gift store. I was so bored during those long, hot summers that I didn’t even ask him to pay me. But one day I had a brilliant idea. I would go into the hills, pick figs from local gardens, and sell them to tourists. I shared this plan with my cousin. “Th.

Ad Building 90

Ad Building Business 90

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. Look at the "People Also Viewed" Sidebar. Reach Out to Prospects in New Roles. Investigate Your Competitors' Networks. Scroll Through Skill Endorsements. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts. Use Boolean Google Search. Create a search alert. For most salespeople, social selling on LinkedIn is a way of life.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Convert

JULY 23, 2018

Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others. But why do they pick some over others? What is it that grabs their attention? And what can you do to.

Trigger Marketing 93

Trigger Marketing Outreach Email Marketing Marketing 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 23, 2018

Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. You may know Six Flags Great Adventure as the site of the tallest roller coaster in the world, the venerable Kingda Ka, but I remember it as a company filled with employees that talked about Warner Bros’ IP constantly. The company’s internal comms were completely saturated.

Contingency Planning 73

Contingency Planning Top of Funnel Brand Identity Branding 73

Spiralytics

JULY 23, 2018

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do, they’ll see their competitors’ ads. Sometimes, it’s above theirs, and that’s where competitor benchmarking comes in.

Ads 76

Ads Advertising Benchmark Keywords Google 76

Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Fusion Marketing Partners

JULY 23, 2018

I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does […].

B2B 86

B2B Tips 86

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Contently

JULY 23, 2018

Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling journalists.

Marketing Report 71

Marketing Report Content Marketing Business Content 71

Kapost

JULY 23, 2018

It’s crucial that companies bridge the gap between marketing and sales functions. But few organizations are in a position to connect the dots effectively. For one, data often exist in. The post The Role of Content in Aligning Marketing and Sales appeared first on Kapost Content Marketing Blog.

Content 63

Content Paid Search Agency Positioning Marketing 63

Contently

JULY 23, 2018

Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. You may know Six Flags Great Adventure as the site of the tallest roller coaster in the world, the venerable Kingda Ka, but I remember it as a company filled with employees that talked about Warner Bros’ IP constantly. The company’s internal comms were completely saturated.

Contingency Planning 67

Contingency Planning Top of Funnel Brand Identity Branding 67

Engagio

JULY 23, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before developing your strategy, you’re off to a questionable start. An effective ABM journey starts with some basics: benchmarking current performance, finalizing your Ideal Customer Profile right, and pinpointing your addressable market.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ontraport

JULY 23, 2018

Watch video clips from our session with Molly Ola Pinney, CEO and Founder of the Global Autism Project, and learn tips to improve your recurring revenue model. You’ll learn how to offer a recurring product at checkout, incentivize recurring payments, upsell, and nurture towards a sale. The post How to Successfully Improve Your Recurring Revenue Model With ONTRAPORT appeared first on The ONTRAPORT Blog.

Tips 58

Tips Video Marketing Product 58

Porch Group Media

JULY 23, 2018

Is Your Customer Data Platform Doing Enough? The Marketing Opportunity of Third-Party Data. by Andy Frawley, CEO of V12. Marketing to an ever-shifting audience is without a doubt challenging for brands today. The path to purchase is no longer linear as consumers traverse across a multitude of channels and devices. This has given rise to today’s data deluge – vast amounts of information created from numerous customer interactions across an ever-increasing number of touchpoints.

Ideal Customer Profiles 56

Ideal Customer Profiles Marketing Management First-Mover Advantage Acquisitions 56

Ontraport

JULY 23, 2018

Gen Z behaves a lot like millennials in some respects, but there are important differences that should be considered. The post How to Market to Generation Z appeared first on The ONTRAPORT Blog.

Generation 58

Generation Marketing Content Marketing Content 58

Madison Logic

JULY 23, 2018

There is a lot of content out there. Wouldn’t it be nice to be shown relevant information that can help you do your job better? Content Marketing is an increasingly powerful tool to generate leads, establish credibility for your business, and to build trust with prospects. But breaking through the noise in the marketplace is. The post 20 Figures on Why Content Marketing Counts appeared first on Madison Logic Blog.

Content Marketing 49

Content Marketing Content Trust Marketing Marketing Prospects 49

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JULY 23, 2018

A few weeks ago, I experienced virtual reality for the first time. One of my colleagues brought her Oculus into the office and let our whole team try it out. I picked the VR mini golf experience, which I wasn’t initially excited for -- I’ve never really liked mini golf. But when I slid on the Oculus, I was pleasantly surprised. Entering the realm of VR mini golf was refreshing.

Blast Campaigns 50

Blast Campaigns Training Course Google 50

DivvyHQ

JULY 23, 2018

With so many elements of journalism applying to content marketing , it’s easy to see why pros in the latter field often have training or background in the former. Researching, interviewing, developing hooks, prioritizing information, and working against tight deadlines — these hallmarks of operating in the newsroom are ever-so-relevant to today’s content marketers, which is why Curata has argued that the discipline desperately needs more journalists.

Planning 40

Planning Content Conference Forecasting 40

Heinz Marketing

JULY 23, 2018

By Matt Heinz , President of Heinz Marketing. We invite you to listen to Sales Pipeline Radio , live every Thursday 11:30 am PST. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 40

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 40

Rollworks

JULY 23, 2018

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching an eye: retargeting. The reason for this is simple: retargeting works. According to the Interactive Advertising Bureau, 91% of marketers who have used retargeting have found it to perform equally or better than search, email, or other display ads.

Top of Funnel 40

Top of Funnel Paid Search Agency Ads Campaigns 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Genroe

JULY 23, 2018

One may be the loneliest number but, when it comes to Net Promoter, Zero is more special than you realise. I’ve been saying for a while now that when someone gives you a zero in a Net Promoter Score® survey they are not just providing feedback, they are sending you a message. If you choose to respond […]. The post Zero is a Special Net Promoter® Number appeared first on Genroe.

Promotion 40

Promotion Customer Surveys 40

illumin

JULY 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial.

Ads 40

Ads Banner Ads Advertising Agencies Banners 40

Genroe

JULY 23, 2018

One may be the loneliest number but, when it comes to Net Promoter, Zero is more special than you realise. I’ve been saying for a while now that when someone gives you a zero in a Net Promoter Score® survey they are not just providing feedback, they are sending you a message. If you choose to respond […]. The post Zero is a Special Net Promoter® Number appeared first on Genroe.

Promotion 40

Promotion Customer Surveys Practices Best Practices 40