Mon.Mar 11, 2019

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

5 Forgotten Ways to Improve Your Link-Building Strategy

Content Marketing Institute

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.

When Should Marketing Hand Leads to Sales for Closing?

Marketing Insider Group

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert.

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Seven Tips for Hiring An SEO Freelancer


Guest post by Cynthia Madison.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Tips for Tying Social Media to Your Organization’s Bottom Line

Modern Marketing

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are taking things one step further.

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Why Creativity is Critical for Future Jobs…And Branding


In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence, robotics and algorithms on the job market of tomorrow.

What Brands Wish Content Writers Knew


I fell in love with writing in second grade. Writing was the key to what my 8-year-old, gap-toothed self saw as my natural habitat; one where I could transform anything and everything simply through the words I chose.

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5 Steps for Developing a Business Development Plan [Video]

Hinge Marketing

?. I’d like to talk to you about the steps involved in developing a business development plan. It starts with defining your target audience. Watch this video blog to find out what comes next.

Only B2B - Untitled Article

Only B2B

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Three Ways to Help Local Customers Find Your Business


Mobile devices surpassed desktop as the main way that people browse the internet a number of years ago, for some industries BrightEdge research found that 62% of all web traffic comes from a smartphone or tablet device.1

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4 Key Steps to Analyzing the Martech Sophistication of Your Buyer


Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members.

Email Validation Defined: What do terms like bounce & deliverability mean?


At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy.

The Importance of a Real-Time Approach to Digital Marketing


“Power out? No problem.” ” The social team at Oreo revolutionized the way digital marketers think about brands’ content strategies by taking advantage of the Super Bowl blackout of 2013.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Content Analytics: 9 Content Metrics That Matter To Your Bottom Line

Square 2 Marketing

Are You Getting The Most Out Of Your Content? Years ago, if your business was the only one producing informative industry content, you were already ahead of your competitors and bound to shoot up the ranks on Google.

31 Call-to-Action Examples You Can't Help But Click


Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA).

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Machine Learning for Marketers: We Built a Marketing Tactic Recommendation Engine

*’Machine Learning for Marketers: We Built A Marketing Tactic Recommendation Engine’ was updated March 2019 with the recent release of our automated marketing audit technology.

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By


Last night when you were watching your favorite television show and that extremely relevant advertisement popped up was no coincidence.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

3 Ways to Personalize Content for ABM


For most of us, creating content is not a problem. It’s when we’re tasked with creating content for ABM that anxiety sets in. And we’re not alone. According to the results of the Account-Based Marketing Strategy Survey conducted by Ascend2 and Uberflip , personalized content is the most effective way to engage target accounts but it’s also the most difficult to execute.

3 ways sales can be more successful with video


Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “ People don’t buy products – they buy better versions of themselves.”

How to Introduce Design Thinking in the Workplace

Altitude Branding

[link]. Design thinking relies on elements from the designer’s toolkit, such as experimentation and empathy to produce creative solutions. It focuses on making decisions based on what future customers would like instead of relying on historical data.

Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Modern B2B Marketing

Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Create a Blogging Strategy for a SaaS Startup

SmartBug Media

Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the industry? If so, marketing should play a significant role in your product-first SaaS company. Blogging is a great place to start. When was the last time you purchased new software without researching it first? More importantly, where do you go for your research? You look online.

How To Generate High-Quality Leads


If you had to choose between 100,000 leads generated but only 10 of high-quality versus 10 leads generated and all those 10 of high-quality, which one would you choose? Well, it doesn’t take a genius to figure out that your choice will be the 10 leads that turned out to be high-quality.

How to Handle a Bad Online Review (the Right Way)

Outbound Engine

Something you’ve been dreading has happened: you received a bad online review. Whether it’s your Yelp page, Facebook Business page or Google business reviews page, the damage is done and it’s public record.

Buyer Persona in Customer-Centric Online Marketing


Modern marketing revolves around one big concept – the customer. Every single theory that defines today’s marketing includes references towards a more personal approach and a personalized customer experience. Now, we can’t talk about a customer-oriented strategy without having to mention the concept of buyer persona. In this article, we’ll see what defines a buyer […]. Advertising Marketing

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Social Media Marketing: The Ultimate Guide


As I scroll through my Instagram feed every day (cough, cough.multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.

5 Neat Things You Can Now Do in AccuLeads


By now, we all know that data-driven marketing is THE way to become a major player and get your company the kind of results that lead to promotions, bonuses, respect – basically everything you want from your professional life. But, how do you get there? Data isn’t exactly easy most of the time.

8 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]


Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to -- and a series of free bio templates you can use to perfect it.