The Lead Agency

MAY 14, 2017

In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed. In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

B2B Marketing Directions

MAY 14, 2017

Delivering great experiences to existing and potential customers is rapidly becoming a vital source of competitive advantage for many B2B companies. Recent research indicates that most B2B companies expect to be competing primarily on the basis of customer experience in the very near future. The starting point for improving customer experiences is understanding what interactions are occurring with customers and potential customers, and how useful and satisfying those interactions are from the cu

Buzz 40

Buzz Validation Paid Search Agency Paper 40

Customer Experience Matrix

MAY 14, 2017

Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. I’m sure each attendee had their own experience based on their particular interests. The two themes that appeared the most in my own world were: - data activation. This reflects recognition that customer data delivers most of its value when it is used to personalize customer treatments.

Privacy 120

Privacy Work Management Marketing Management Conference 120

TaylorMadeIn KEW

MAY 14, 2017

I’m a huge fan of Mark Ritson. For me, he’s an important (and irreverent) voice for anyone in marketing. His most recent Marketing Week article is once again a no-holds-barred commentary on the latest headline-grabbing marketing activity, this time the incredibly moving ‘Worlds Apart’ ad from Heineken. This four-minute video has generated 12 million views on YouTube and a huge amount of response and commentary, particularly in the wake that awful Pepsi ad.

B2B Marketing 48

B2B Marketing Paid Search Agency B2B Salesforce.com 48

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